Comments
Categorization
Categorize effectively: Content shouldn't just be organized based on genre, or in the way the website receives it from the content provider. It needs to be organized around the specific site users.
Very good point. I have noticed in many websites that this is not the case. General tendency that we see is categorization per genre and that may not be a selling factor for bucnh of the site users who make an attempt to visist the website looking for very specific information.
faryl
11/29/2016 3:30:27 AM
User Rank Platinum
Multi-media
I'm a fan of sites that offer transcripts to their videos.
My attention span is significantly shorter for watching than reading and I like to be able to skim through and pick out the salient points for me.
dlr5288
11/29/2016 10:15:15 PM
User Rank Platinum
Re: Multi-media
Me too! I think it's important to keep the viewers attention. And if it's easier for them to read the points than to watch them then I think they should be included!
JohnBarnes
11/30/2016 7:52:03 AM
User Rank Platinum
Re: Multi-media
faryl,
Not to mention that very large amounts of video consist either of talking heads (I can read it myself, thank you, and understand it better without an actor delivering it sententiously) and "impact shots," i.e. very short clips whose purpose is to catch reader attention, not to add information (often it also adds misleading information).
Ooyalla seems to be bent on describing how to make a site that I don't want to go to.
faryl
11/30/2016 6:03:40 PM
User Rank Platinum
Re: Multi-media
@JohnBarnes I was thinking the same thing about its lack of appeal to me.
I also dislike having to watch 10-30 seconds of an ad before watching a 45 second video.
dlr5288
11/30/2016 6:32:23 PM
User Rank Platinum
Re: Multi-media
Yes me too! I don't understand. I don't think there should be 30 second ad for a 50 second video...
Adi
11/29/2016 5:12:08 AM
User Rank Author
Re: Categorization
@ms.akkineni - Definitely, I think data and analysis is probably the key to any effective customer relationship. We've gone from a limited list of content offerings to hundreds and thousands now, so personalization and navigation is increasingly important. And the basis for personalization is collecting enough data and having the right analytic tools to create the right profiles.
elizabethv
11/29/2016 8:51:35 AM
User Rank Platinum
Re: Categorization
@ms. akkineni - You're right, I think a lot of services are still using genre categorization. Maybe because it's familiar to the audiences? But I've also seen a lot of cross over too, which is something an OTT service has advantage of over say your old "Blockbuster Video" options. Especially with less popular titles. Still, I think there are probably algorithms that can pull information from a persons other online habits and use that to offer a better listing of possible preferred title than just generic genre's. When I signed my grandparents up for Netflix I honestly felt a little lost just because most of the movies weren't movies that they had seen, so I just kind of had to guess at it. Not that they are overly computer savvy, so I'm not sure any algorithm could have solved my dilemma, but it would have been nice. :-)
faryl
11/29/2016 11:57:21 PM
User Rank Platinum
Re: Categorization
I had to create a separate profile for my mom because all of her happy-go-lucky viewing habits were messing with my suggested titles. Just when netflix seemed to have figured out my penchant for dark comedies and true crime documentaries!
Auto Play
Leverage autoplay functions: Let the video start playing automatically; users now find this acceptable in areas of a website that are video-centric. But keep it on mute, Ooyala advises.
This already has been a very popular option at present. Making sure that auto play runs on mute is a key factor here.
afwriter
11/28/2016 5:32:07 PM
User Rank Platinum
Re: Auto Play
I just got rid of a computer that was super slow and I would hate sites with automatic videos because it would basically freeze my browser for a while. I fixed my problem, but there has to be a number of people out there that are stuck dealling with slow page loading becuase of these videos.
faryl
11/29/2016 3:24:05 AM
User Rank Platinum
Re: Auto Play
I'm surprised at this recommendation actually.
I've had similar experiences with videos playing and freezing my browser. I'm also not necessarily ready to watch a video just because I've opened that page.
Adi
11/29/2016 5:09:41 AM
User Rank Author
Re: Auto Play
@faryl - they get more people to click if the video is already playing -- maybe curiousity, to see what is really happening.
elizabethv
11/29/2016 8:56:03 AM
User Rank Platinum
Re: Auto Play
@Adi - That's interesting. I guess I'm not normal. Who knew? I tend to get more frustrated when the video isn't playing and I'll click it then just to see what the video is about. If it's already playing, I'll happily just watch in silence until it bores me.
Re: Auto Play
@elizabethv: Of course, you're clearly not on a mobile limited data plan. ;)
faryl
11/29/2016 11:47:04 PM
User Rank Platinum
Re: Auto Play
@Adi I hadn't considered that. (maybe more than curiousity, it's the desire to make it just stop playing already! :-P )
Re: Auto Play
@faryl: Indeed, for all of the talk and hype about how mobile video is the future, video content providers sure aren't making their video sites very mobile-user friendly.
faryl
11/29/2016 11:48:11 PM
User Rank Platinum
Re: Auto Play
@Joe I guess at least most of them have moved away from flash? :-)
JohnBarnes
11/30/2016 7:57:29 AM
User Rank Platinum
Re: Auto Play
afwriter,
I've just upgraded speed a long way too, but I'm still annoyed by autoplay. I want to see it play when I'm good and ready, which is usually never, as most video is low-information attention-theft stuff selling what I want to learn, rather than being what I want to learn.
Ariella
11/30/2016 9:19:53 AM
User Rank Author
Re: Auto Play
@JohnBarnes I feel exactly the same way about auto-play. If I can't get it to stop fast enough, I leave the site.
Re: Auto Play
Yes exactly. By triggering on eto leave the site, an opportunity is missed.
Re: Auto Play
@JohnBarnes:
I exactly know how that feels as I am no fan of such auto played videos. Those videos slow down my processor and occupy resources as wel. If they are not muted, that would even be worse.
faryl
11/29/2016 3:25:49 AM
User Rank Platinum
Re: Auto Play
Mute is vital.
Even sitting at home, I hate opening links in new browser tabs and then having to figure out which one is playing the sound!
elizabethv
11/29/2016 8:53:42 AM
User Rank Platinum
Re: Auto Play
@faryl - you are SOOO right! Mute needs to be used. I also hate when randomly a video just opens on my phone - why? and the sound starts playing with everything else on my phone on silet - while I'm in the middle of doing something silent. I don't really like my phone making noise unless I want it to, I keep my ringer on silent at all times. So when it just starts making noise, I really just want to throw it far far away.
Ariella
11/29/2016 5:24:10 PM
User Rank Author
Re: Auto Play
@elizabeth I hate having videos just start playing, too. But for those trying to contact you, keeping your phone on silent can be frustrating. My daughter does that, and then when I try to call her, I just get voicemail, and she remains oblivious.
faryl
11/29/2016 11:50:44 PM
User Rank Platinum
Re: Auto Play
I end up missing a bunch of calls for that reason too.
One thing i like about the iphone's "do not disturb" is that you can set it so that if someone calls twice in a row, it wiil ring through. That way I don't have to worry about being unreachable in case of an emergency.
elizabethv
11/30/2016 3:44:09 AM
User Rank Platinum
Re: Auto Play
@Ariella - my friends have complained to me for YEARS that they can never get a hold of me via phone. It was literally talked about during a toast at my wedding - 5 years ago. Yeah, if you want to talk to me, don't call me. (I will see a call come in and still ignore it.) I hate talking on the phone.
@Joe - limited data? Well, if 18GB is limiting I suppose. To be fair it is shared with my husband, who uses like nothing.
Ariella
11/30/2016 9:16:39 AM
User Rank Author
Re: Auto Play
@elizabethv at least it made for an unusual toast. I sometimes leave my phone behind, though my default is to leave it on. I rarely get calls, but it is put in as an emergency contact number. I just didn't like getting irrelevant texts on it because the schools would put out anything -- even things specific to grades that didn't pertain to my kids -- in braodcast mode to every phone number they had on file.
faryl
11/29/2016 11:45:39 PM
User Rank Platinum
Re: Auto Play
I'm the same way! I don't like it when game apps play music or sound effects when you open them either. I'm always turning the volume on my phone as low as it goes to avoid it.
clrmoney
11/28/2016 3:30:52 PM
User Rank Platinum
Oyala advertising revenue
Ooyala has a lot to offer and them being with Over the top is great for business for them so lets see how this will be in the long run.
Popularity features
"Prioritize trending or popular videos: Popular videos should be showcased at the top -- the most popular video should be the first one the site visitor sees."
I'm not so sure about this tidbit. I for one get pretty tired of alway seeing the same "popular" feature highlighted on the page when I'm not the least bit interested in it.
Should it not instead feature what's trending with people with similar watching patterns to my own?
Or, better yet, go back to Netflix's old system of making intelligent recommendations based upon how I rate content. Too bad nobody seems to do that anymore (least of all Netflix).
faryl
11/29/2016 11:54:05 PM
User Rank Platinum
Re: Popularity features
@Joe The most popular videos on YouTube make be feel very uncool, as I generally have no desire to watch them (or have no idea what they're about).
Netflix's "trending" (or whatever they call it) always leaves me wondering "why?". (Which I then answer myself with, "probably because it's all they could find using the netflix app").
elizabethv
11/30/2016 3:36:53 AM
User Rank Platinum
Re: Popularity features
@Joe - I agree, I think it would make more sense to customize the video shown to the actual viewer rather than have a general policy for everyone. In a world where it wouldn't be possible to customize the video, I could understand the thought process. But we all know they can see what our internet habits are and use that information to make a more informed decision about what will attract us to the site.
JohnBarnes
11/30/2016 8:01:11 AM
User Rank Platinum
Naturally they like re-insertion
Ooyalla's specific favorable recommendation for various ways to defeat ad-blockers should of course be reported since it's part of the story, but it's hardly surprising. In other news, cheetahs believe that as many antelope as possible should be lame, Typhoid Mary was in favor of ways to pretend having washed her hands, and a postwar poll of U-boat captains revealed they all favored sinkings of destroyers.
srufolo1
11/30/2016 2:05:34 PM
User Rank Platinum
Ooyala
Considering video is increasingly popular, Ooyala's suggestions are on target for those who want to make more money from it, I agree with everything but the autoplay function. I do not want a video automatically coming up in a quiet office environment, and it's not practical to keep it on mute either.
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