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ms.akkineni
ms.akkineni
11/30/2016 11:46:52 AM
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Platinum
Quality Vs Quantity
Local content will be the key to success, but quality will trump quantity.

I would say - True and False.

Local content certainly is the key, once proper quality is ensured. But these days folks across the universe are not just limited to wtaching local content. If the quality is not met, average global consumer may wery well move towards watching many other things going on at a global level.

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ms.akkineni
ms.akkineni
11/30/2016 11:42:14 AM
User Rank
Platinum
Netflix
Netflix is new, and still finding its feet in Asia. These are the companies that have the local content and the price advantage -- can they build enough scale before Netflix catches up?

I agree that Netflx is new in asia. But i would think once it gets its hands wet it has all potential to pick up the speed rapidly, provided proper measures are followed very specifc to local content, quality and pricing. Also though new in Asia it surely is a known name gobally and that should play a factor.


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ms.akkineni
ms.akkineni
11/30/2016 11:34:00 AM
User Rank
Platinum
Re: Cost and Population
Absolutely, that is the reason why some companies that made attempt in lines of You Tube and didn't have much luck before they just disppeared.

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ms.akkineni
ms.akkineni
11/30/2016 11:32:16 AM
User Rank
Platinum
Re: Cost and Population
@afwriter:

I would agree with you. Content competition has become very challenging these days and any minute price difference will have an impact.

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afwriter
afwriter
11/30/2016 11:20:20 AM
User Rank
Platinum
Re: Cost and Population
@Adi to your point on Canada, I remember reading something about how they are going to be getting some of the bigger Disney films (Star Wars) before the U.S. because of licensing. 

@elizabethv I think Adi explained it quite well (like he always does) but something that is quite interesting that you can see on Netflix is that South Korean dramas are becoming a big thing in the States and I am fairly sure that Netflix has even commisioned a few of their own. 

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Adi
Adi
11/30/2016 6:24:55 AM
User Rank
Author
Re: Cost and Population
@elizabethtv - yes, in previous Heavy Reading research buffering and rebuffering were rated as the most frustrating aspects of online video by consumers. I suspect Netflix will do better than others, particularly when it comes to higher resolutions formats -- HD and eventually 4K.

But how much will that matter -- if the resolution is decent enough, and buffering is minimal, I'm not sure video quality will trump content quality/relevance. And lets keep in mind, these are well-backed organizations - Sky, a significant investor in iflix, runs Sky Go and Now TV, which are both high-quality subscription based multiscreen services in fairly discerning markets like UK, Italy and Germany. And Singtel and PCCW both have their own multiscreen services running in their markets for many years, and as telecom incumbents, have plenty of network expertise.

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Adi
Adi
11/30/2016 6:20:14 AM
User Rank
Author
Re: Cost and Population
@elizabethtv - Yes, all providers have to, because most content is licensed per territory. So US rights are different - sometimes even from Canadian rights, much less Indonesia or Thailand.

Obviously that doesn't apply for original content, which is part of the reason Netflix is spendng so much on their own content -- they can sell anything anywhere without endless bureaucracy and negotiations. 

But also, providers try to get content that would be more appealing to the terriroty, with local content, or even content that has more local relevance, like a Hollywood film which features a local star. 

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elizabethv
elizabethv
11/30/2016 3:18:46 AM
User Rank
Platinum
Re: Cost and Population
@afwriter - do you know if Netflix adjusts its content at all for region specific cultures? While there is no doubt some overlap, I am sure Asian cultures are pretty interested in watching content that was created in Asia - though to be fair I don't look for those types of titles in my Netflix, maybe they already exist there? Another aspect to consider is quality and speed, I think I'd rather watch a B movie with a good quality picture and not a lot of lag than an A movie that sits and buffers for 5 minutes every 5 minutes because the website can't handle the traffic. 

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faryl
faryl
11/30/2016 12:19:55 AM
User Rank
Platinum
Re: Cost and Population
I agree. Even "free" doesn't have much value if there isn't content worth watching.

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dlr5288
dlr5288
11/30/2016 12:17:31 AM
User Rank
Platinum
Re: Cost and Population
Very true. As long as the content is somewhat of the same the consumers will lean more towards the cheaper prices!

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