Comments
JohnBarnes
12/2/2016 8:23:33 AM
User Rank Platinum
Another small step toward the slippery slope
Adi,
I think you're exactly right. And OTT aggregation leads to eventually the "flat rate service with everything" that we have all been saying is coming for a couple of years.
clrmoney
12/2/2016 10:53:20 AM
User Rank Platinum
Amazon has HBO and Cinemax
Great for business and a great idea that you added them apart of your program service which means more income and business that provides for the customers as well.
afwriter
12/2/2016 1:54:34 PM
User Rank Platinum
Re: Another small step toward the slippery slope
Simplicity and compartmentalism has to be the only benefit of this so far. I am surprised that they didn't work out some kind of price reduction for Prime members. I am not very impressed with Amazon channels right now, and I am not sure what they would have to do to make it more appealing than using the apps that flank my Amazon app on the Roku.
dcawrey
12/3/2016 2:34:21 PM
User Rank Platinum
Re: Another small step toward the slippery slope
HBO Now is successful, but I would argue that it needs to be part of other OTT packages. Trying out the HBO service myself, I felt like it would be better off as a channel rather than by itself. And I think the company is realizing this; that would explain the Amazon deal.
batye
12/4/2016 12:24:54 PM
User Rank Platinum
Re: Amazon has HBO and Cinemax
@clrmoney for me how I see it it a step in the right directions with idea to keep customers happy...
batye
12/4/2016 12:26:43 PM
User Rank Platinum
Re: Another small step toward the slippery slope
@afwriter I'm staying away from Amazon as I do not like they limitation/short-commings plus high price... in my books the Amazon ask a lot but give a little...
batye
12/4/2016 12:28:12 PM
User Rank Platinum
Re: Another small step toward the slippery slope
@dcawrey in my books HBO trying to play it smart... as it have good potential... getting with Amazon it is a smart move on HBO part...
Michelle
12/4/2016 5:51:59 PM
User Rank Platinum
Re: Another small step toward the slippery slope
@afwriter I agree -- I hoped for a much better price for add-on channels with Prime. Many are a dollar or two less on Prime compared to buying elsewhere (Roku, Hulu or the like). I like the ability to watch cable content like this, but not the pricing.
Adi
12/5/2016 7:07:22 AM
User Rank Author
Re: Another small step toward the slippery slope
@batye - yes, it seems to be HBO's strategy to be everywhere -- on their own app, on pay-TV provider's TV Everywhere apps, and now on Amazon. In the UK and some other European countries, they have a partnership with Sky, and are part of their OTT entertainment service (and also have a co-programmed linear TV channel with Sky). So it's all very open -- present in all places, no attempt to develop an exclusive channel strategy.
batye
12/5/2016 7:58:49 AM
User Rank Platinum
Re: Another small step toward the slippery slope
@Adi I think HBO will only win this way as they trying to get all corners of the market - how I see it :)
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