Comments
mhhf1ve
1/31/2017 10:58:31 AM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
I wonder what happened to the left shark... does anyone know who was under the shark costume? Or why that shark seemed to be less prepared than the right shark?
Re: Does anyone really watch video in real time anymore?
@mhhf1ve: Dancing sharks probably would have been less brand damaging for her. ;)
Re: Does anyone really watch video in real time anymore?
@JohnBarnes: Reminds me of some pop singers' terrible diction and all the notorious misheard lyrics (e.g., "'Scuse Me While I Kiss This Guy").
My songwriting partner went to Berklee, where they actively taught her to eschew her classical training and have poor diction. I've since had to retrain/nag her so she doesn't drop her terminal t's. Otherwise, "can't" becomes "can" and changes the whole meaning of the song. ;)
Michelle
1/30/2017 11:36:26 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
@John Ha! I was a little kid when I saw the commercials so the message is well hidden in the kid's delivery. My husband heard it the same way so we're among the 70% who didn't get the right message.
JohnBarnes
1/30/2017 11:35:05 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
mpouraryan,
Absolutely. All the pieces are already there. What I'm imagining is a screen of thumbnails for each breaking event, allowing the users to download or view whatever stream catches their eye in a larger center screen (on desktop) or maybe to scroll up and down enlarging and shrinking as they go (on mobile). Almost no editor except to make sure* the streams are originating from the specified event.
Only requires a company with money and nerve to try it -- and then all they need is to have some situation break before they run out of money.
*which in practice will mean "make somewhat more likely"
JohnBarnes
1/30/2017 11:19:21 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
A lesson in the importance of diction (which in fact I've used in acting classes):
The older kid actually says
Give it to Mikey. Mikey HATES everything.
(i.e. they're setting up a test to have Life rejected, so to speak).
Then Mikely likes it, so that means it must be so good even Mikey likes it.
BUT ...
more than 70% of the people who saw that commercial thought the kids said "Mikey eats everything."
Lesson: before hiring actors, even really cute ones, see if they can talk!
mpouraryan
1/30/2017 11:18:10 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
I would humbly argue that elements of it are already happening--for instance CBSN is able to "break in" to cover major events--we have to be careful about what we wish for.
Onward to Feb with all its' possibilities.
Michelle
1/30/2017 11:15:25 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
@John I hadn't thought of overage and surcharges in that light :) You're probably right. Marketers are helping to shape a kids' understanding of data limits and charges.
Story time:
Life cereal was still running Mikey ads when I was a kid. I believed Life cereal wasn't very good since Mikey would eat it. The commercial seemed to be telling me even Mikey would eat this terrible cereal so I should too -- I didn't want to.
JohnBarnes
1/30/2017 10:55:30 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
Michelle,
I think we have a whole generation growing up that thinks data overage surcharges and usage limits are caused entirely by grownups being mean for the hell of it, and I don't think we will change their minds any more than the previous generation was persuaded to respect intellectual property. Rather, the institutions will eventually accomodate the rapidly spreading notion that unlimited data flows are the way things ought to be.
JohnBarnes
1/30/2017 10:52:30 PM
User Rank Platinum
Re: Does anyone really watch video in real time anymore?
mpouraryan et omnes...
Another vote for gamechanger. People aren't thinking yet about flash coverage of major unexpected events. Sudden violence at a demonstration, attempted assassination in a public place, sudden appearance of a celebrity where they weren't expected ... fifty or a hundred people turn on cameras and microphones. Flash coverage.
Sometime in the next couple few years someone will launch a flash coverage aggregation company, too -- when news breaks, we bring you all the pieces live!
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