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Ariella
Ariella
1/27/2017 2:55:21 PM
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Re: Virtual Reality Innovation is progressing
@Adi I've been thinking if the Snapchat glasses have become so popular, maybe it's possible to work out something like that for the VR and/or 3D viewing experience. If people were more comfortable with the feel and the look, maybe they would be more willing to wear the glasses. 

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Adi
Adi
1/27/2017 11:11:40 AM
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Re: Virtual Reality Innovation is progressing
Ariella, DHagar - There are definitely concerns about the headset being a limitation. And if we are talking about 360-degree video experiences, I do think it will be a constraint. The average person in the US watches 4+ hours of TV a day. Doing so with a headset just doesn't seem realistic. But most of the people I've interviewed felt that VR will be used more tactically - for special events, promotions, special programs etc. So maybe just for the Superbowl, the Oscars or the presidential inaugurations...where you can turn around and see how big the crowd was, as an added benefit. 

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Adi
Adi
1/27/2017 11:06:41 AM
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Re: Virtual Reality Innovation is progressing
DHagar - I think you've identified a key element for future success. Its not just the technology or even the business case. First we have to understand what kind of experiences can be enabled, and then the best, most efficient, high-resolution way to enable them. I suspect looking at this from a pure TV-centric point of view (as I do, admittedly) is the wrong way to go about it.  

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DHagar
DHagar
1/26/2017 3:54:22 PM
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Platinum
Re: Virtual Reality Innovation is progressing
@Ariella, well that's it - and all people are uncomfortable with the addition of devices on the face.  So as they either create improved devices and/or make the viewing compelling - we will all be willing to put on the access devices for it, otherwise we most like will defer or opt out.

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Ariella
Ariella
1/26/2017 3:28:18 PM
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Re: Virtual Reality Innovation is progressing
@DHagar I see. It's intereesting. When I did the Smithsonian programming interview, one of the things she mentioned that having to wear special headsets is what kept 3D TV from really taking off. People, especially, women, she said resist wearing something to enjoy a show at home.

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DHagar
DHagar
1/26/2017 2:26:13 PM
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Platinum
Re: Virtual Reality Innovation is progressing
@Ariella, No I have not - I guess I have been like many who resisted tacking on "those glasses" and the cumbersome VR devices.  I have just recently been exposed to the idea that the old technology and forms of VR have been greatly improved - both in devices as well as quality of experience through VRIF and VR.  That being said, I am now anxious to try.

My view of mainstream is that if the experience becomes a truly unforgettable comparison we will also wear the devices and gears in exchange for the better quality - that would become mainstream.  If not, or the price of access remains high, then I believe it will remain optional and more marginal in its use.

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Ariella
Ariella
1/26/2017 11:59:44 AM
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Re: Virtual Reality Innovation is progressing
@Dhagar have your used VR yourself? Do you believe it will be adopted as a mainstream technology within the next couple of years?

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DHagar
DHagar
1/25/2017 4:18:17 PM
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Platinum
Re: Virtual Reality Innovation is progressing
@clrmoney, that is an impressive start.  Their structure, commitment, and common goal should give them a good start.

I also like their identification of new VR uses and content that can create a truly identifiable differentiation in viewing experience for the users.  If they succeed here I believe they will capture even greater support, synergy, and market power.

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clrmoney
clrmoney
1/25/2017 10:48:31 AM
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Platinum
Virtual Reality Innovation is progressing
They said they have 28 companies signed up for the virtual reality innovation etc. I'm not surprised so we will see how many more they can get as time goes on.

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