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clrmoney
1/25/2017 10:48:31 AM
User Rank Platinum
Virtual Reality Innovation is progressing
They said they have 28 companies signed up for the virtual reality innovation etc. I'm not surprised so we will see how many more they can get as time goes on.
DHagar
1/25/2017 4:18:17 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@clrmoney, that is an impressive start. Their structure, commitment, and common goal should give them a good start.
I also like their identification of new VR uses and content that can create a truly identifiable differentiation in viewing experience for the users. If they succeed here I believe they will capture even greater support, synergy, and market power.
Ariella
1/26/2017 11:59:44 AM
User Rank Author
Re: Virtual Reality Innovation is progressing
@Dhagar have your used VR yourself? Do you believe it will be adopted as a mainstream technology within the next couple of years?
DHagar
1/26/2017 2:26:13 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@Ariella, No I have not - I guess I have been like many who resisted tacking on "those glasses" and the cumbersome VR devices. I have just recently been exposed to the idea that the old technology and forms of VR have been greatly improved - both in devices as well as quality of experience through VRIF and VR. That being said, I am now anxious to try.
My view of mainstream is that if the experience becomes a truly unforgettable comparison we will also wear the devices and gears in exchange for the better quality - that would become mainstream. If not, or the price of access remains high, then I believe it will remain optional and more marginal in its use.
Ariella
1/26/2017 3:28:18 PM
User Rank Author
Re: Virtual Reality Innovation is progressing
@DHagar I see. It's intereesting. When I did the Smithsonian programming interview, one of the things she mentioned that having to wear special headsets is what kept 3D TV from really taking off. People, especially, women, she said resist wearing something to enjoy a show at home.
DHagar
1/26/2017 3:54:22 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@Ariella, well that's it - and all people are uncomfortable with the addition of devices on the face. So as they either create improved devices and/or make the viewing compelling - we will all be willing to put on the access devices for it, otherwise we most like will defer or opt out.
Adi
1/27/2017 11:11:40 AM
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Re: Virtual Reality Innovation is progressing
Ariella, DHagar - There are definitely concerns about the headset being a limitation. And if we are talking about 360-degree video experiences, I do think it will be a constraint. The average person in the US watches 4+ hours of TV a day. Doing so with a headset just doesn't seem realistic. But most of the people I've interviewed felt that VR will be used more tactically - for special events, promotions, special programs etc. So maybe just for the Superbowl, the Oscars or the presidential inaugurations...where you can turn around and see how big the crowd was, as an added benefit.
Ariella
1/27/2017 2:55:21 PM
User Rank Author
Re: Virtual Reality Innovation is progressing
@Adi I've been thinking if the Snapchat glasses have become so popular, maybe it's possible to work out something like that for the VR and/or 3D viewing experience. If people were more comfortable with the feel and the look, maybe they would be more willing to wear the glasses.
DHagar
1/27/2017 5:24:44 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@Adi, excellent point about use of VR for that experience through events. That is an important factor, that experience is not needed for 100% viewing; just as we view TV and movies on phones and wireless devices but use big screen TV's for the experience.
dcawrey
1/28/2017 12:13:55 AM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
I wonder if we are going to see VR fragment like the smartphone market. Alternatively, we could see the market adopt one standard, like what happened with VCRs and DVDs. But this is a different time, and its clear there are going to be so many companies getting into VR there's going to be a ton of options.
DHagar
1/30/2017 4:06:18 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@dcawrey, good assessment. It appears that at least the VRIF is providing a foundation from which to address this. Smart move!
Re: Virtual Reality Innovation is progressing
@dcawrey:
...there are going to be so many companies getting into VR there's going to be a ton of options.
Absolutely...this is just the begining of VR era. As the momentum picks up we will see companies emerging into this area. Before we even realise there will be tons of choices..
dlr5288
1/31/2017 4:35:37 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
Good point! I think experience still plays a part in the consumer wants. If we need something quick and easy we'll watch it on a phone, tablet, laptop, but it's nice sometimes to sit at home in front of a big television.
Adi
1/27/2017 11:06:41 AM
User Rank Author
Re: Virtual Reality Innovation is progressing
DHagar - I think you've identified a key element for future success. Its not just the technology or even the business case. First we have to understand what kind of experiences can be enabled, and then the best, most efficient, high-resolution way to enable them. I suspect looking at this from a pure TV-centric point of view (as I do, admittedly) is the wrong way to go about it.
DHagar
1/27/2017 5:21:15 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@Adi, that's what will trigger the true awareness of what you are gaining through this experience. People won't know what they are missing until they experience it. Actually, that is the process Steve Jobs recognized with Apple and his unique products. And it worked.
JohnBarnes
1/30/2017 9:29:37 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
Adi, DHagar,
Are we back to the quest for the killer app here? It's probably my overtrained performance sensibility, but it seems to me that nearly all entertainment, games included, is a structured experience, and the whole point of VR is to destructure experience. Maybe there's some reason for people to use VR other than "to be entertained?"
DHagar
1/31/2017 8:43:17 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@JohnBarnes, as always very insightful and innovative thoughts. I see the future for VR as being a different and/or multi-dimensional discovery - unique to the capabilities of VR - rather than another entertainment device. It needs to deliver a unique "new" experience - that possibly only comes from deconstruction.
JohnBarnes
1/31/2017 8:47:19 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
DHagar,
The logical next question is, is the function-that-is-not-entertainment something we already do, that VR would let us do better, or is it genuinely something people haven't done before but will like when they find it? My guess is the former -- I don't think we're quite THAT creative -- but I would not be surprised to be proven wrong. Perhaps VR wlll prove to be the perfect way to quirtle, and thus the only way that the great mass of people were able to experience quirtlement.
DHagar
1/31/2017 8:56:22 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@JohnBarnes, interesting thought. I am thinking it may actually create a totally new capability and experience, as yet unrealized.
Sorry, have to ask - I am not familiar with the term quirtle - what is quirtling?
Re: Virtual Reality Innovation is progressing
@DHagar:
That makes both of us. I too have to claim ignorant about 'Quirtling'.
@JB: appreciate your insight.
JohnBarnes
1/31/2017 9:10:18 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
DHagar,
From Frederic Brown's story, "Preposterous." (Brown was the master of the short-short story, and an amazing writer then and too-forgotten writer now). I suppose I'm demonstrating my age; time was when most serious sci-fi readers would have recognized it at once.
The only copy of Brown's story I could find on line is at http://www.documentsky.com/3203746765/.
But metaphorically "to quirtle" is to perform an incomprehensible yet routine action as character in a story that is set so far from our own time and place that their ordinary life is incomprehensible to us. If you imagine trying to explain telecommuting, gaslighting, or web browsing to Augustus Caesar, those would all be quirtling to him.
DHagar
1/31/2017 9:17:36 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@JohnBarnes - thank you! Fascinating!! It makes sense that it originates with the creative side. And that is what it takes to imagine and create something unknown - which is why we need both the arts and the sciences.
I learned something new!
JohnBarnes
1/31/2017 10:02:54 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
DHagar, Shh! Keep that to yourself or everyone else will be wanting to learn something new, too!
DHagar
1/31/2017 10:08:31 PM
User Rank Platinum
Re: Virtual Reality Innovation is progressing
@JohnBarnes - OK - it's our secret!
Device Interoperability
But device interoperability is certainly a very important goal. We need to create content that can be viewed on the maximum number of devices with the fewest format challenges.
Very interesting goal. We already have ability to view content on multiple devices. The point of interest here what would be new here and what exactly will be delivered as part of fewest format challenges. Surely something to stay tuned for...
Re: Device Interoperability
Hello, I am happy that you find the article and the VR Industry Forum goals to be beneficial.
When we talk today about content being available on a wide variety of platforms, this is typically due to a "lowest common denominator" effect - find the basic resolution or quality that will work on the widest possible set of devices. For highly immersive entertainment/media based content we need to shift this to a hogher level. We have seen that the industry guidelines for UHD, DASH and WebTV developed by the UltraHD Forum, DASH Industry Forum and HbbTV Association have been instrumental in establihing these technologies and the content associated with them. The aim is for the VR Industry Forum to di the same for this new format of media.
Paul
Re: Device Interoperability
@Paul:
Thanks for sharing more details and insights. Good to know that the aim is to get there for this new format as well. We will stay tuned for more to come.
Easy Deployment
There are lots of technologies and standards bodies involved in between, and our goal is to try and reduce, simplify these so that interoperable services can be deployed relatively easily.
Ability to develop services that can be easily deployes is very important. I have witnessed significant challenges during deployment. And that is something significant to be considered as one of the key features.
batye
2/1/2017 8:27:23 PM
User Rank Platinum
Re: Easy Deployment
@ms.akkineni I could not agree more as it very - very important but it not easy process and many changes ahead :)
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