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srufolo1
srufolo1
2/14/2017 12:26:22 PM
User Rank
Platinum
Rambles & Rants
I guess you can say the real monarch here is the audience. Think about radio and how millions of people were will willing to pay for radio to follow "King of all Media" radio shock jock Howard Stern when he decided to leave public broadcasting 11 years ago? His followers, mostly commuters on their way to work, couldn't live without him. So they paid to listen to his show on Sirius. How is it possible for one operator or cable TV provider to zone in on everyone's tastes in one package? Guess that's why skinny bundles will rule because it will keep costs down for both the provider and the consumer. As far as the platform, here again, I argue that the consumer is king. Why are Apple devices so popular?

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Adi
Adi
2/14/2017 11:45:07 AM
User Rank
Author
Re: Content, Distribution and Platform
elizabethtv - Yes, I think it's more being able to address a more diverse set of requirements now. Aggregate as much content as possible, and package and price it in ways that appeal to the various groups. The "king" bit is mostly for bumper stickers. And always has been, I think.

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elizabethv
elizabethv
2/14/2017 9:25:16 AM
User Rank
Platinum
Content, Distribution and Platform
I would say OTT providers with a wide selection base at an affordable rate exist already - in Netflix and Amazon Prime. 

I would also assert that some cable-TV providers are working on offering everything a customer might want. Some providers allow customers access to Netflix, giving them the option of OTT with their cable-TV experience. This is a "best of both worlds" type idea, and probably is appealing to a lot of people. I know my Mom has this option, and when we are at her house, my kids are definitely never lacking in things to watch. 

I don't know that I would say any of the options are "king" but more a combination of the 3 will always create a winning combo for any company willing to create it with a good price tag. 

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clrmoney
clrmoney
2/13/2017 3:11:55 PM
User Rank
Platinum
Video is for everyone
I think Youtube, Vevo and many other play a large part in it as well as big corporations so they are so many for the customers to use.

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