Comments
elizabethv
2/28/2017 9:00:09 AM
User Rank Platinum
Re: Discovery downsizing is okay
@mpouraryan - I think it's great that movies from Amazon and Netflix are getting the appreciation they deserve. They have flexibility a lot of movie studios don't. They can take far more chances/risks. They don't have the concern of needing to be successful like a studio like Disney does, and they have the ability to reach an audience that might otherwise not be reached. Their place in the marketplace is definitely a unique one and they seem to know how to use that to their advantage.
elizabethv
2/28/2017 8:55:08 AM
User Rank Platinum
Re: New announcement: Mobile content for snapchat
@JohnBarnes - Penny Dreadfuls! Turn movies and mini-series into audi/visual streaming content. It would work to shorten our already limited attention span, but would likely also be pretty appealing to a lot of customers who just don't have two hours to dedicate to a movie. And let's be honest, how frequently do you watch a movie with no distractions anymore, anyway?
JohnBarnes
2/28/2017 8:19:47 AM
User Rank Platinum
Re: New announcement: Mobile content for snapchat
adi,
I see another angle in "rechaptering" older content, too -- perhaps breaking theatre length movies into 15 minute segments, or miniseries into even shorter chapters (since they tend to hop around a lot). Kind of on the model of sports highlights or online news video.
JohnBarnes
2/28/2017 8:16:28 AM
User Rank Platinum
Re: Discovery downsizing is okay
MPouraryan,
Notice too that really open choice redefines "simultaneous"; you no longer have to watch at the same time as other people unless you want to, and you can watch any time after first availability.
mpouraryan
2/27/2017 11:03:19 PM
User Rank Platinum
Re: Discovery downsizing is okay
One indication of the change was the Oscars. I was away at a training session and did not catch the Oscars--not withstanding the "oversight", I gather from reports Amazon won big, and Netflix Won Big--as its' documentary on the Syrian White Helmets. Putting the Genie of Choice back in the bottle is not going to happen--or is it?
Onward to March and Spring..Happy march to all :) :)
elizabethv
2/27/2017 6:01:37 PM
User Rank Platinum
Re: Discovery downsizing is okay
I think you're exactly right. We lived in an entertainment world where we watched what was available to us for a very long time. I can't even begin to count the number of times I watched something that I didn't really want to watch, but it was the best thing on so I just went with it. Now we get to choose. And most of us are not only adapting to that, we're coming to rely on it. And when you take that choice (power) away, we're just not happy. But more than our generation becoming used to it, my kids generation is learning it's all they know. My kids always pick what they want to watch, there's no, "this is what's on TV right now, so this is what you're stuck watching." All they know is the power to pick and choose and the only compromise they ever have to make is with each other. More than I can't see me ever going back to cable, I can't see them ever finding that an appealing option.
mpouraryan
2/25/2017 7:42:23 PM
User Rank Platinum
Re: Discovery downsizing is okay
Cable has profound challenges. One indication of what I view Cable being in trouble--at a training retreat this weekend and two of the leaders are noting that they want to watch a move on Netflix--it is all about choice and empowerment which is at the heart of transformation.
elizabethv
2/25/2017 5:35:50 PM
User Rank Platinum
Re: Discovery downsizing is okay
@mpouraryan - I actually saw an article the other day, I believe on MSNBC, that talked about "big cable" being given their marching orders. I tried to find the article again but was completely unable to. It's interesting that there is so much prediction for the death of "big cable" and yet the stats we see on this site are that it isn't truly struggling as much as some people probably wish it was. I do think it will fade away at some point, but likely not completely disappear from the technological sphere for a long time yet to come.
mpouraryan
2/21/2017 11:32:14 AM
User Rank Platinum
Re: New announcement: Mobile content for snapchat
Why Should it not? It is, in the end, about engagement, right?
..as I leave you all w/this "Food 4 thought":
"Don't ever let anyone tell you
you can't change.
That is what life is.
Change.
It's not some magic trick.
It's your will.
Your thoughts become your words,
become your actions,
become your reality.
Change is your destiny.
Now go chase it."
~ GNC Commerical
mpouraryan
2/21/2017 11:25:59 AM
User Rank Platinum
Re: Discovery downsizing is okay
I would humbly suggest that the era of "Big cable" is over. It is fun to be witness to such change, though, isn't it?
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