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Joe Stanganelli
Joe Stanganelli
2/18/2017 1:52:37 PM
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Re: New announcement: Mobile content for snapchat
> Almost every new show that Cartoon Network releases (I have kids ok)

@afwriter: No judgment.  I dig me some good cartoons.

As to your observation, the 15-minute (or shorter) cartoon block is not new.  CN has used that format since it started churning out originals when it started out.  Nickelodeon has used that format too when it started doing its originals in the '90s (Doug, Rugrats, Ren & Stimpy, Rocko's Modern Life... also Beavis & Butthead, if you want to count that, since MTV is the same company as Nickelodeon).  Other networks too.  Garfield & Friends, and Heathcliff both immediately come to mind.

And then going back even further: Looney Tunes, and Disney classics.  All of these present examples of cartoons from 30+ years ago that were far shorter than 15 minutes.

I don't think it's an attention span thing.  I think it's a storytelling thing.  Sometimes, it only takes 15 minutes or less to tell a really good story.

Excellent directors note that cartoons are generally better at storytelling than "real-life" filming because there's a lot less cinematic goofing around and a lot more "getting to the point". 

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afwriter
afwriter
2/18/2017 11:32:19 AM
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Re: New announcement: Mobile content for snapchat
This is brilliant. Content creators are being forced to work around our increasingly short attention spans. Almost every new show that Cartoon Network releases (I have kids ok) is in a 15 minute format versus the traditional 30 minute format that was standard up until a few years ago. 

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afwriter
afwriter
2/18/2017 11:29:42 AM
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Re: Discovery downsizing is okay
Netflix is a great example of the Korean Drama, it is all over the place on there.

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Michelle
Michelle
2/17/2017 2:09:55 PM
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Re: New announcement: Mobile content for snapchat
That's really interesting. I'm curious about the MythBusters content. I thought the show ended last year. Multiple seasons are available on Hulu now, but there are no new shows on Discovery.

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Adi
Adi
2/17/2017 6:02:43 AM
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New announcement: Mobile content for snapchat
Interesting new announcement from Discovery today: The programmer will be creating short-form shows based on its content such as Shark Week and MythBusters, specially for Snapchat's mobile users. That's very much the type of discussion I've heard when programmers say "Platform is King", i.e., rework/re-edit existing content or create something based on existing series for new platforms, especially where mobile usage overlaps social networking. 

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mpouraryan
mpouraryan
2/17/2017 12:37:22 AM
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Re: Discovery downsizing is okay
Discovery has always been a trailblazer--no doubt.   What I do wonder is whether as I read through this discourse whether this is sustainable in the long-term.    

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Adi
Adi
2/16/2017 1:00:46 PM
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Re: Discovery downsizing is okay
dcawrey - I do think that is the key. Finding niches that appeal to a large, ideally disaggregated group of afficionados and pulling together a content package for them -- that's what OTT is ideal for. And because you can reach a global audience via the Internet, the economics can work even if they didn't for a linear channel. 

For example, Korean drama is really taking off -- it's not anywhere near Hollywood in terms of appeal or revenue -- but among Asian audiences, it's really become a thing. And that's down to OTT.

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dcawrey
dcawrey
2/16/2017 12:12:11 PM
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Re: Discovery downsizing is okay
There are a lot of people who like the true crime stuff on Investigation Discovery. It's actually pretty good binge watching. I'm not surprised Discovery is doing well with this; for $4 a month it's a really cheap entertainment option. 

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clrmoney
clrmoney
2/16/2017 10:46:34 AM
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Discovery downsizing is okay
This may be a good idea for Discovery whn they have so many connected businesses that they may need to have some balance in the long run for them.

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