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clrmoney
2/17/2017 2:51:18 PM
User Rank Platinum
Facebook and Youtube Streaming
I'm surprised that Facebook wasn't in the lead but Facebook is on the rise and people are flocking more to Facebook than ever but that's okay because Youtube still has a lot to offer for it customers and they are getting more revenue as time goes on.
Re: Facebook and Youtube Streaming
@clr$: I think that if you're a marketing-services firm -- or, for that matter, an in-house marketer constantly fielding pitches from marketing-services vendors -- Facebook Live seems like The Next Big Thing. It's new, it's built on a large platform, some people are pretty interested in it, and it's easy to hype.
But YouTube is tried and true.
Reconsideration:
While my vote went to YouTube, I'm starting to think that there is a definite wisdom to the 5.1% who went with "Too early to say." Who knows what the social-video landscape will look like in, say, 10 years?
But then again, YouTube has been a video mainstay nearly since its inception, and that is unlikely to change for the foreseeable future -- especially as it is a Google/Alphabet company.
mpouraryan
2/18/2017 12:33:16 AM
User Rank Platinum
The thing that surprised me was how Snap is lagging behind as it is--especially as it is gearing up to go public at a 25 Bil Valuation :)
afwriter
2/18/2017 11:18:24 AM
User Rank Platinum
They are kind of in a wierd growing period right now where they are testing so many different ideas. They will probably take a small step up when everything stabilizes and they can focus more on video.
mpouraryan
2/18/2017 6:37:46 PM
User Rank Platinum
Video is an increasingly critical element--every single site one visits (including the news sites especially--which frankly is irritating) automatically has the video clip starting as soon as you go--it may outlive its' usefulness.
dcawrey
2/19/2017 2:13:38 PM
User Rank Platinum
@mpouraryan I'm with you - I despise some of these sites for playing video content automatically.
I think from their side, they are in a tough position. They don't have many good ways to monetize readers, so they have to settle with this. It sucks, but we do get a lot of free contnet as a result.
mpouraryan
2/19/2017 2:36:25 PM
User Rank Platinum
I welcome it because our team at @DailyOutsider utilizes it for its' daily and weekly analysis on on-going evolution in the World--The question is monetization indeed--which is a struggle we've got to deal with at the @DailyOutsider.
Ariella
2/20/2017 3:18:27 PM
User Rank Author
@dcawrey Same here! When I saw FB's announcement about "improving" things with video that will now not only play automatically but play with the sound on, I thought this is not a good move for people like me.
srufolo1
2/20/2017 3:26:54 PM
User Rank Platinum
Facebook Live Streaming
@Ariella I agree. There is nothing more irritating during those times, such as the middle of the night, when you're trying to be discreet being online, and suddenly a video comes on blasting.
mpouraryan
2/21/2017 1:09:30 AM
User Rank Platinum
Re: Facebook Live Streaming
The new apparent standalone App Facebook is planning for "TV" to apparently tap into the 20 Billion US Advertising market is also a march towards domination--isn't it? I can't help but wonder where will it end?
vnewman
2/21/2017 1:11:56 AM
User Rank Platinum
But doesn't that seem like a setting that could easily be turned off if the user wanted to change it?
afwriter
2/18/2017 11:18:25 AM
User Rank Platinum
They are kind of in a wierd growing period right now where they are testing so many different ideas. They will probably take a small step up when everything stabilizes and they can focus more on video.
afwriter
2/18/2017 11:16:54 AM
User Rank Platinum
Revenues
At the end of the day it will boil down to which platform gets the most eyes on it so people can use it to make money. In that case I think that Facebook will win out because you already have a page full of captive audience members called "friends".
@mike: Well, also streaming criminal activity, if the recent sensational headlines are any indication.
dcawrey
2/18/2017 4:19:52 PM
User Rank Platinum
I wouldn't discount this type of content. Yes, some of it is really stupid. But that's not going to stop people from viewing. Think of all the reality TV stuff people watch on cable. All of that is just slowly moving over to digital platforms.
Eventually Facebook will just be considered like a TV platform. That's my thinking.
elizabethv
2/21/2017 4:28:49 AM
User Rank Platinum
@mikeroch - I agree that YouTube has quality and even history that people know they can rely on. But a big difference between Facebook and YouTube is the audience. Facebook has built themselves as a social network. So people have a group of friends and likely an app on their phone, to notify those friends once you start up a live video. You can definitely get followers on YouTube, and maybe? (I'm not really sure here) be notified if there's a new video, but people still don't use YouTube the way they use Facebook. So as far as a new social form of communication, I still see Facebook as being on top.
That said, I not only believe, but sincerely hope, Facebook Live is a short-lived novelty. I really don't care for it at all. I find it more annoying than anything.
elizabethv
2/21/2017 4:48:22 AM
User Rank Platinum
Yuck!
I am really not a fan of Facebook Live. Period. Most of my friends use it for their MLM businesses. Which I already find annoying enough, but then to bombard my newsfeed with their videos makes it even worse. I'm sure there are some people who want to use it to create their own "television shows" but a fair number of people are always looking for a way to break into fame. So that some would want to go that route doesn't surprise me at all. With the popularlity of reality TV, I could see Facebook TV being right behind. Even if I'm not one of the ones watching it.
faryl
2/22/2017 4:26:53 PM
User Rank Platinum
Re: Yuck!
That sounds super-annoying!
I like Facebook Live as a way of documenting/sharing an event, but to a controlled audience - for example the Women's March.
I'm more likely to upload a video I already took to YouTube though.
elizabethv
2/23/2017 8:38:48 AM
User Rank Platinum
Re: Yuck!
@faryl - That's an interesting aspect and I wonder how many people do the same thing - post a video you already took to YouTube. It would also be interesting to see the difference in views when that's done. The difference in effectiveness for people who use Facebook Live, or videos on Facebook in general to generate business. I almost think I might be more inclined to watch a YouTube video, just because it would stand out from the Live videos that I already actively avoid since I know most are just my friends with their MLM business.
dlr5288
2/28/2017 8:30:10 PM
User Rank Platinum
Re: Yuck!
Yes I agree! I think with big events going on like that r makes sense to do a Facebook live event. However, random people doing it so a total of three people can watch them do boring things doesn't make much sense to me..
vnewman
2/21/2017 12:33:59 PM
User Rank Platinum
Facebook as Goliath
Facebook is also trying to one-up LinkedIn by getting into the jobs market - does anyone forsee a buyout of You Tube or LinkedIn?
elizabethv
2/22/2017 8:15:14 AM
User Rank Platinum
Re: Facebook as Goliath
I think Facebook needs to realize just who they are. I don't see them being that successful in the job market. It's been a few years now, but I was told most employers won't even entertain a resume with an email address from Hotmail or Yahoo. I can only imagine employers feeling similarly about anything on Facebook. There is really no need to branch out from LinkedIn for employment, they seem to have that field covered pretty well.
vnewman
2/22/2017 3:55:43 PM
User Rank Platinum
Re: Facebook as Goliath
It's funny that you say that @elizabethv, because I can't get rid of my hotmail account to save my life. I have a gmail account, but too many people continue to use my old hotmail account and I had so many services hooked into it that it persists.
Don't I get some street cred for being an early adopter though? :) MSFT had added the outlook.com address to bring us into the 21st century but I don't feel it ever caught on.
At any rate, FB may be grasping at straws trying to compete by getting into the jobs market. What they do have on their side is the sheer number of registered users. If they can find a way to capitalize on that, perhaps it is a win.
elizabethv
2/23/2017 8:32:47 AM
User Rank Platinum
Re: Facebook as Goliath
@vnewman - Oh I'm totally in the same situation. I can't get rid of my hotmail and I've had that bad boy since high school! I've slowly tried moving over to my gmail, but my hotmail just hangs in there. I'm almost scared to completely walk away, thinking I've forgotten something crucial that's still being sent there. But I do apply for jobs with my gmail, wouldn't want an potential employer thinking I'm "lame" with my hotmail account. :-)
faryl
2/22/2017 4:29:47 PM
User Rank Platinum
Re: Facebook as Goliath
I will totally judge any company/business that uses hotmail for their email address!
batye
2/22/2017 11:29:01 AM
User Rank Platinum
Re: Facebook as Goliath
@vnewman with Facebook you never know as they could even create they own job market universe as they have money to spend :) - how I see it..
faryl
2/22/2017 4:21:33 PM
User Rank Platinum
"They start streaming live without any reason" LOL! I almost "butt dialed" a live stream the other day!
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