Comments
clrmoney
2/21/2017 9:15:06 PM
User Rank Platinum
Verizon on Yahoo deal
Yahoo is my favorite web browser to research and check emails etc. And them teaming up with Yahoo may be a good look because Verizon offers many things for customers etc.
Re: Verizon on Yahoo deal
Why is Verizon buying yahoo after the press said it has not gotten anywhere with AOL? Verizon best move is to push out it fiber network in data and newer video service to their customer and provide anyone the right to use it network as a app so they can be able to use Wi-Fi service. We can't just look at buying a company just for one need we need to move it forward like Comcast how they are moving to a app platform for their TV service with everything going over the internet is the key to Verizon business model.
freehe
2/27/2017 9:20:13 PM
User Rank Platinum
Verizon Shaves Off $350M
I briefly read an article about this earlier. It makes sense to offer a lower price. It is great that Verizon will also take responsibility for the breach. I have a Yahoo account and received an email from Yahoo to change my password which I did. I don't associate any personal information to my free email accounts so hackers were not able to get anything from me.
I leave the personal information fields blank or enter bogus data.
freehe
2/27/2017 9:25:54 PM
User Rank Platinum
Re: Verizon on Yahoo deal
@clrmoney, I used www.duckduckgo.com because they don't track you. Most web browsers track you.
Adi
2/22/2017 8:03:43 AM
User Rank Author
Skipping today's content distribution
Verizon may be looking to skip today's generation of entertainment technology, and is focused more on emerging entertainment apps. That might be why it has persisted with Go90 for so long, because it believes the future is about streaming and online apps. That's where an ad monetization model could be valuabel, and Yahoo's ad tech and 1 billion users do have considerable value -- the challenge will be finding ways to monetize it that Yahoo couldn't.
DHagar
2/22/2017 9:07:34 PM
User Rank Platinum
Re: Skipping today's content distribution
@Adi, I think you have a key to the value Verizon sees. I also think they are "buying" the didgital market of users from Yahoo, and betting they can retain and grow that customer base. If so, they have just made the purchase that much sweeter with a lower cost to the acquisition.
elizabethv
2/22/2017 8:29:06 AM
User Rank Platinum
Verizon/Yahoo
I feel like Yahoo is this dilapidated house on the wrong side of the tracks that everyone has lost interest in. Just a few loyals will occasionally make their way over there, never to stay very long. Verizon is the rich man in town who wants to buy the property because he knows something no one else knows. So while the rest of the town sits and jeers at the rich man, he quietly knows exactly what he's doing.
Re: Verizon/Yahoo
I agree about the ad technology being the key piece to the deal. Of course, it remains to be seen how it will work with AOL. I think AT&T going after more content via the Time Warner deal is a stronger play going forward. And this is assuming that both deals pass regulatory muster.
elizabethv
2/23/2017 8:28:55 AM
User Rank Platinum
Re: Verizon/Yahoo
@Mike - Do you think with a President and Congress now at the helm, pushing de-regulation at every turn, the deals will more than likely go through?
mpouraryan
2/23/2017 1:57:00 PM
User Rank Platinum
Re: Verizon/Yahoo
There is no question that deregulation is the norm--as long as competition is maintained. Hopefully the future will work to be transformational on a broad basis.
elizabethv
2/25/2017 5:23:04 PM
User Rank Platinum
Re: Verizon/Yahoo
@mpouraryan - I would be surprised if the new administration is really all that concerned about competition. So long as profits are being maintained, I think they would probably be satisfied. We'll find out I guess.
mpouraryan
2/25/2017 7:43:48 PM
User Rank Platinum
Re: Verizon/Yahoo
The new Administration clearly thinks bigger is better--the consumer seems to be lost in the shuffle. Let's indeed see where it all goes.
dcawrey
2/26/2017 2:12:17 PM
User Rank Platinum
Re: Verizon/Yahoo
Hopefully Verizon is able to capitalize on these one billion users. I don't think it's going to be any easy task to start monetizing on this deal.
The one thing I am wondering is if Verizon intends to use Yahoo's assets to create mobile apps the way Google has done. It would take a lot of engineering to pull off, but it's got to be part of the plan here.
Re: Verizon/Yahoo
There clearly is some "road to travel" still especially as it just came out today that Yahoo's top lawyer resigned and Marisa Meyer let go of our 2016 & 2017 compensation. Although she's not in "dire need", It is still significant. The strength, though, will come in advertising more than anything else to indeed leverage the users--even though who knows how many of them are actually active....
elizabethv
2/28/2017 3:27:58 PM
User Rank Platinum
Re: Verizon/Yahoo
@mpouraryan - It looks like the new administration won't be doing much questioning at all when it comes to mergers.... If this article is any implication.
http://bgr.com/2017/02/27/at-t-time-warner-merger-fcc/
mpouraryan
3/2/2017 12:27:32 PM
User Rank Platinum
Re: Verizon/Yahoo
This is underscored also by the FCC Chair's recent comments about his disdain for Net Neutrality. On a side note, I saw recent developments at Yahoo--as the top lawyer resigned and Marisa Meyer took a bit hit on her pay as Yahoo winds down as a de facto independent entity--what a tragedy--isn't it?
freehe
2/27/2017 9:24:19 PM
User Rank Platinum
Yahoo Data Breaches
Although no company can prevent all security breaches but you would think that a company as big as Yahoo would not experience such a huge data breach. With all the money Yahoo has they should have the best security measures.
freehe
2/27/2017 9:32:17 PM
User Rank Platinum
Verizon Yahoo Deal
Yahoo is a dinosaur in the age of technology. Hopefully Verizon will revamp it or come up with someone different and better. It is long overdue.
Michelle
2/22/2017 9:35:02 PM
User Rank Platinum
Re: Verizon/Yahoo
@elizabeth That's a great way to describe the deal. It really does feel like Verizon knows something about Yahoo or the future that'll make the purchase worthwhile. I am so curious about the outcome of this deal. What can be done with Yahoo?! It's a super mystery.
DHagar
2/23/2017 4:28:34 PM
User Rank Platinum
Re: Verizon/Yahoo
@Michelle, I am with you on the interest in how this develops. With Verizon's resources and marketing capabilities, we will see what Yahoo can become. Of course now that Verizon owns AOL I think a picture is forming of their interest in becoming more of a digital company - so Yahoo fits. We will see where their vision takes them and how well they are able to implement it.
Michelle
2/25/2017 11:14:19 AM
User Rank Platinum
Re: Verizon/Yahoo
@DHagar Verzion owns AOL too?! I can't believe I didn't know that already. I think this means Verzion will continue picking up old Internet brands for bargin deals...
DHagar
2/27/2017 6:12:53 PM
User Rank Platinum
Re: Verizon/Yahoo
@Michelle, exactly! And as you correctly stated, they are buying the internet knowledge and expertise of the market. You can see they are moving into the digital/internet space.
Michelle
2/28/2017 1:04:43 PM
User Rank Platinum
Re: Verizon/Yahoo
@DH I can't imagine what they'll buy next. What aging Internet companies are still around these days??
DHagar
2/28/2017 7:12:10 PM
User Rank Platinum
Re: Verizon/Yahoo
@Michelle, I don't think there are any - I think they are scraping the bottom of the barrel - so they really need to make the "New" Verizon count!
Michelle
2/28/2017 9:14:54 PM
User Rank Platinum
Re: Verizon/Yahoo
@DH Whew, that's too bad. I can't wait to see what they do with Yahoo. I'm expecting a bit of a wreck.
DHagar
2/28/2017 10:06:02 PM
User Rank Platinum
Re: Verizon/Yahoo
@Michelle, it will be interesting to watch. We will see if they know how to operate and lead in this new territory for them. If they do it right they will win, if not - your trainwreck will occur!
Michelle
2/28/2017 10:07:02 PM
User Rank Platinum
Re: Verizon/Yahoo
@DH No matter what happens, it'll be hard to turn away from the coverage.
DHagar
3/1/2017 7:48:30 PM
User Rank Platinum
Re: Verizon/Yahoo
@Michelle, true, they might just pull it off.
Note: Maybe you have seen their latest ad - it's not bad!
elizabethv
2/25/2017 5:24:37 PM
User Rank Platinum
Re: Verizon/Yahoo
@DHagar - I have to wonder if Verizon will even work to keep Yahoo as we know it in tact. They may just take the technology and client base and turn it into something else altogether, something much more "Verizon-like" than "Yahoo-like." Especially given that the name of Yahoo has left a lot to be desired as far as stirring thoughts of "cutting-edge, new technology."
DHagar
2/27/2017 6:30:41 PM
User Rank Platinum
Re: Verizon/Yahoo
@elizabethv, I think you have it right - I see it the same. They will take the skeleton and build their Verizon vision.
JohnBarnes
2/26/2017 10:52:52 PM
User Rank Platinum
Re: Verizon/Yahoo
ElizabethV --
The thing "no one else knows" is probably the self-selection process of Yahoo users.
Though I've seen it in data several times, word doesn't seem to get around that many of today's stodgy stick in the muds were early adopters in the 90s and early 0s. So the stodgy old coot (of 45) hanging on to Yahoo was probably a young try-anything type around the turn of the century (when he was 28).
And early adopters, especially back before 2005, tended to be very affluent -- and one of the best ways to predict how rich you will be in 15-20 years is to look at how rich you are now.
So at a guess, Yahoo has an unusual number of people who made a pile and retired rich, people who are serial successful entrepreneurs, and other demographic groups who are very valuable and very hard to get.
Or, for your analogy: because he knows Crazy Uncle Earl is crouching in the basement with coffee cans stuffed full of money!
elizabethv
2/27/2017 6:22:42 PM
User Rank Platinum
Re: Verizon/Yahoo
That definitely makes sense that the large Yahoo base were the people who 15 even 20 years ago were jumping in with both feet to the new technology found with the internet. I personally went the hotmail route back then, but I do remember the popularity of Yahoo at the time. And those that have hung on to Yahoo would likely be akin to Crazy Uncle Earl. Lol. In fact, I would probably assume that just because someone still hangs out around the Yahoo crowd, doesn't mean they haven't moved on or kept up with technology. Just that they still find some use in Yahoo. Which makes sense, they aren't completely irrelevant, they've maintained more to their infastructure than hotmail has without a doubt.
JohnBarnes
2/27/2017 8:59:15 PM
User Rank Platinum
Re: Verizon/Yahoo
ElizabethV,
Some of the most expensive mailing lists out there are for archaic product catalogs and/or "does anyone still do that" services. The reason advertisers pay top dollar for them is that they include a large proportion of people who have had a lot of money for a long time. Those are the people who will -- and can -- spend now. I'm just guessing Yahoo is apt to be the equivalent.
freehe
2/27/2017 9:30:38 PM
User Rank Platinum
Yahoo and SEC
Whatever cash liabilities the SEC charged Yahoo is not enough to force them to implement better security measures. The fees the SEC fines are so small that it will never change company behavior to effectively protect consumer data.
This will only occur is customers complain and continue to complain enough to demand between service for products and services offered.
JohnBarnes
2/27/2017 9:33:32 PM
User Rank Platinum
Re: Yahoo and SEC
freehe,
That's true but I fear you're too much of an optimist. Most corporate fines, from most agencies, most of the time, are far too low to deter bad behavior.
elizabethv
2/28/2017 8:39:21 AM
User Rank Platinum
Re: Verizon/Yahoo
@JohnBarnes, realistically that makes sense. Why bother advertising to people who don't have the capital to invest in your product? Tesla isn't going to have an ad at a WIC office. It's about knowing your customer base and what demographic they should and do fall into. Verizon no doubt believes this deal will work out in their favor, or you know they wouldn't continue to pursue it.
JohnBarnes
2/28/2017 2:25:53 PM
User Rank Platinum
Re: Verizon/Yahoo
ElizabethV, modern demographic segmentation shows that much of the purchasing effect of a segment is governed by status rather than income (the nouveau riche are more easily pressured and fashion driven than old money, but old money buys quietly expensive). Wonder how that plays out with something like Yahoo, in a field where old does not equal better as it does in most status contests?
DHagar
3/1/2017 7:51:13 PM
User Rank Platinum
Re: Verizon/Yahoo
@John, that is an interesting point. Old, without building on an establishment, actually just is "old", as opposed to proven value. We will have to update our vocabulary won't we?
Michelle
2/28/2017 10:53:52 PM
User Rank Platinum
Re: Verizon/Yahoo
@elizabeth It does seem like a great strategy. I would like to know what kind of returns these advertisers see from the older account holders. I doubt we'll ever see that data, but it would be really interesting to see the ROI.
Michelle
2/28/2017 10:52:07 PM
User Rank Platinum
Re: Verizon/Yahoo
@John Really? Wow! I had no idea. These are folks who both have a lot of money and aren't keen to switch services? What old tech company will Verizon buy next?
srufolo1
2/22/2017 12:53:49 PM
User Rank Platinum
Verizon Yahoo Deal
If Verizon is willing to shell out $4.48 billion to buy Yahoo, it must have a damn good reason for doing so. I, too believe it has its eye on the advertising revenue. Yahoo being mainly an Internet company, it will be interesting to see what Verizon has in store regarding this acquisition.
DHagar
2/22/2017 9:10:00 PM
User Rank Platinum
Re: Verizon Yahoo Deal
@srufolo1 - I share your view that they are buying that Internet presence. Let's see what they do with it and if they can be successful in that market. If so, it is a new value proposition for Verizon, without the steep learning curve.
srufolo1
2/23/2017 1:52:06 PM
User Rank Platinum
Re: Verizon Yahoo Deal
@DHagar Exactly. That there is hardly a learning curve makes this buy a no-brainer for Verizon.
mpouraryan
2/23/2017 1:58:16 PM
User Rank Platinum
Re: Verizon Yahoo Deal
Verizon is able to execute--no doubt. With what is going on with AOL, it will be very interesting to be witness to.
DHagar
2/23/2017 4:31:46 PM
User Rank Platinum
Re: Verizon Yahoo Deal
@srufolo1, that may be their "golden goose". They are truly buying a lot of internet knowledge and experience that is inherently in Yahoo, so this, along with Yahoo's customer base, presents a positive opportunity to drive forward with Verizon's developing digital focus.
Verizon Shaves $350M Off of Yahoo Deal
This is a crazy article because noone would ever suspected this. It actually is happing but i think this may be a good investment because they will be saving alot. I also think this is crazy on how they would do that since they are good partner ship with yahoo.
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