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clrmoney
3/3/2017 10:44:16 AM
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Amazon And Netflix Original Content
I think that they can keep their original content if it's making them money, but if they want to try something new and different they can because they are popular companies that offers products and services to customers.
Ariella
3/3/2017 1:25:29 PM
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Re: Amazon And Netflix Original Content
Amazon has also started promoting its video service fairly regularly to its Prime subscribers. I don't think it used to do it quite as much.
DHagar
3/3/2017 7:38:26 PM
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Re: Amazon And Netflix Original Content
@Ariella, that is an interesting development.
It appears that the original content, in addition to creating cross-over customer services, provides them better capability to control and deliver to customers value and pricing that keeps them competitive in streaming and the membership services.
Smart move!
mhhf1ve
3/3/2017 11:22:38 PM
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Re: Amazon And Netflix Original Content
I don't think Amazon is as good as Netflix at *recommendations* of their own original content, however. Netflix seems to remember that I liked Marvel superhero shows and suggests other superhero shows, but Amazon Prime's video service didn't even really notify me that season two of The Man in the High Castle was available (when Amazon should know I binge-watched the first season).
batye
3/4/2017 9:34:08 AM
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Re: Amazon And Netflix Original Content
@mhhf1ve interesting point about Amazon vs Netflix, but it seems like this days Amazon trying to sit on all chairs so to say... but on the other hand The Man in the High Castle - not a bad show, well created...
Michelle
3/4/2017 9:34:03 PM
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Re: Amazon And Netflix Original Content
@mhh I have the same experience with Amazon. It's surprising too considering all they put into the shopping algorithm. It has flaws too, of course. I usually don't get alerts about new shows from Amazon. Netflix does a great job -- it sends an email saying a new show or season has been added (based on something I have in queue or have watched).
afwriter
3/4/2017 5:55:51 PM
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Re: Amazon And Netflix Original Content
Amazon seems to be pushing their original content more than their library of movies. I haven't gotten to them yet but they just released a few that look like they are going to be really good.
dcawrey
3/4/2017 2:59:20 PM
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Re: Amazon And Netflix Original Content
I think as long as Netflix and Amazon continue to build up star-driven vehicles such as Goliath with Billy Bob Thorton, things will be fine.
Some of these whiz-bang series don't really appeal to me. I like good characters, and good actors. These companies are going to have to pay up for that.
Ariella
3/4/2017 7:22:46 PM
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Re: Amazon And Netflix Original Content
@dcawrey are you suggesting they change tactics in planning their programming? I thought Netflix bases its original programming on big data it collects from its subscribers -- to give them just what appeals to their tastes.
Michelle
3/4/2017 9:49:50 PM
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Re: Amazon And Netflix Original Content
@Ariella I think they should. They probably have plenty of data to analyze. They should fix the video playback while they're at it. Amazon video isn't nearly as smooth as Netflix on a lesser connection...
mhhf1ve
3/7/2017 2:28:43 PM
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Re: Amazon And Netflix Original Content
>"Netflix bases its original programming on big data it collects from its subscribers.."
I wonder how well that really works. There's only so much that data analysis can do to predict what will be a "hit" with viewers. Not every "sequel" is a hit, even it if plays to every factor that "should" attract an audience. The Independence Day sequel was awful (although the original wasn't that good either), and there are countless Batman movies that aren't very good. Look at all the Star Trek failures... It comes down to execution, too!
Ariella
3/7/2017 2:32:13 PM
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Re: Amazon And Netflix Original Content
@mhhf1ve sure, there are those things that go into a movie's popularity, too. So data can't guarantee a hit, but it can point you in the general direction of what appeals to audiences.
mhhf1ve
3/7/2017 2:46:00 PM
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Re: Amazon And Netflix Original Content
> "data can't guarantee a hit, but it can point you in the general direction.."
Sure, it reduces the investment risk. And that's why there's been a wave of sequels and prequels.. because there's a formula that can be followed that assures that at least someone will watch it. I even watched some of the Star Trek TNG movies, even though they were mostly just awful. Hope springs eternal...
Ariella
3/7/2017 5:18:40 PM
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Re: Amazon And Netflix Original Content
@mhhf1ve I know, the dearth of original ideas is very obvious. And it's not limited to comic book stories or sequels. As I commented to someone some time ago about the upcoming "Beauty and the Beast," film, we are now remaking an animated film that was also rendered as theatrical production back into a film featuring people. Sure there are some minor changes in each adaption, but it's basically the same story with the same songs, and, of course, the same theme over and over again.
mhhf1ve
3/8/2017 2:05:55 PM
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Re: Amazon And Netflix Original Content
Well, Disney is the master of re-making stories, right? Most of Disney's intellectual property wouldn't exist without the Grimm fairy tales or other public domain childhood stories.
Good artists copy. Great artists (and large corporations) steal....
vnewman
3/8/2017 4:00:22 PM
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Re: Amazon And Netflix Original Content
True - it's hard to reinvent a good fairy tale. And Disney has been on the receiving end of the rip-off as well. Remember Avatar? The joke is it is basically Pocohontas in space.
mhhf1ve
3/9/2017 12:38:20 AM
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Re: Amazon And Netflix Original Content
Kurt Vonnegut had a great lecture on how to write a story...
https://www.youtube.com/watch?v=oP3c1h8v2ZQ
:)
Ariella
3/8/2017 4:38:03 PM
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Re: Amazon And Netflix Original Content
@mhhf1ve true, though they Disneyfied the Grimm tales that were, well, kind of grim in the original versions, as were other stories they adapted, like "The Little Mermaid," whose heroine did not get a happy ending. But now they are not just poaching what's out there but themselves, remaking the same story over and over. Well, I suppose it can be taken as a positive lesson in recycling.
mhhf1ve
3/9/2017 12:04:19 PM
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Re: Amazon And Netflix Original Content
Have you seen the 'Everything is a Remix' project? It's actually a really interesting documentary on how media builds off of existing media to create culture.
Ariella
3/9/2017 12:11:20 PM
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Re: Amazon And Netflix Original Content
@mhhf1ve No, I haven't. The way your describe it reminds me a bit of literary theory a la Harold Bloom's The Anxiety of Influence. However, the poets, at least, strived to be original even as they took into account the influence of their predecessors.
mhhf1ve
3/9/2017 1:44:45 PM
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Re: Amazon And Netflix Original Content
I'll have to check out that literary theory. I guess I haven't followed poets and poetry enough.
Ariella
3/9/2017 2:12:49 PM
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Re: Amazon And Netflix Original Content
@mhhf1ve don't worry about it. That approach was already falling out of vogue when I was in grad school and New Historicism was becoming popular. It's just a matter of knowing that the literary (or film and television programming) of the past will inevitably have some influence over the direction of new content. The question is whether to just follow established pattern or try to break out of it. Today the answer appears to be "play it safe, make what sells according to established patterns."
mhhf1ve
3/9/2017 4:02:46 PM
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Re: Amazon And Netflix Original Content
Well it seems that nearly all content these days must be classified as "commercial" or "non-commercial" for the purposes of licensing and distribution. Perhaps someday there will be an upswing in the amount of non-commercial content, but it certainly looks like commercial for-profit content is the only content that gets any attention now. (Well, discounting social media that is being wedged into the commercial space with ads and algorithms converting otherwise non-commercial content into content that people can profit from.)
mhhf1ve
3/4/2017 1:14:28 AM
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Billions and billions.. and the ROI?
I'm impressed that netflix can spend billions to keep users loyal. That's like buying a Lucasfilm every year! Disney has been reaping the benefits of its original content... and now I wonder how many other players can replicate Disney's business model.
batye
3/4/2017 9:48:25 AM
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Re: Billions and billions.. and the ROI?
@mhhf1ve good observation :) in my point of view Netflix spending money to make money... and willing to take calculated risk... to bad in Canada we have castrated version of Netflix die to coutry conent restriction...
Michelle
3/4/2017 9:36:08 PM
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Re: Billions and billions.. and the ROI?
@mhh That's an excellent comparison! I didn't happen to see the price Disney paid for Lucasfilm...
mhhf1ve
3/7/2017 2:19:00 PM
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Re: Billions and billions.. and the ROI?
> "I didn't happen to see the price Disney paid for Lucasfilm..."
Disney got a great deal on Lucasfilm. $4 billion for (the future of) the Star Wars franchise! They will make it back pretty quickly, if they haven't already.. and then there will be more toys and movies for as long as Disney can keep it going. However, Fox still owns the rights to the first 6 Star Wars films...
http://www.usatoday.com/story/money/business/2012/10/30/disney-star-wars-lucasfilm/1669739/
http://www.slashfilm.com/20th-century-fox-still-owns-rights-to-first-six-star-wars-films-making-original-box-set-difficult/
As Well they Should be......
Orignial content is going really well for both Amazon and Netflix. Between Making a Murder, The Man in High Castle, House of Cards and Catastrophe, Fuller House, even just those four shows have seen success on Amazon and Netflix, respectively. Honestly, I could almost see things being worse for them if they didn't continue on with original content. There's only so much of the older shows and movies that people are going to want to continue watching.
mhhf1ve
3/9/2017 12:01:57 PM
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Re: As Well they Should be......
Netflix has at least one series that hasn't met with critical acclaim-- I've seen some bad reviews of Marvel's Iron Fist. So not everything Netflix produces is magically good. HBO has had a few misses, but it's all part of the media game. You win some; you lose some.
elizabethv
3/20/2017 7:44:03 PM
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Re: As Well they Should be......
I doubt any media producer is going to hit a homerun with every at bat. I would even wager Fuller House isn't quite as popular as Netflix hoped it would be, but given the built in audience they'll likely keep going with it as long as it makes sense to. I kind of think the world is a little burnt out on super heroes (at least to some extent) - that extent being just because it's Marvel doesn't mean it's going to be gold. Netflix and Amazon will continue to make original series, and some will wane, but I feel fairly confident they'll keep up with the good stuff for awhile too. Their time hasn't come yet.
dlr5288
3/31/2017 1:12:29 PM
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Re: As Well they Should be......
I agree! I think some of their shows and their vision will work with their audiences. However, not every new show is going to be a "home run" as you stated.
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