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Michelle
Michelle
3/14/2017 12:09:24 PM
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Platinum
unsure
What will this original content look like on Snap?

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clrmoney
clrmoney
3/14/2017 12:33:26 PM
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Platinum
Snap TV
Snap will bring something new so people will flock to it. Let's see how it turn out.

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Adi
Adi
3/14/2017 12:44:57 PM
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Re: unsure
<The content produced by BBC Studios' Natural History Unit will include six exclusive episodes, each telling a new Planet Earth II story featuring new scenes that have been specifically crafted for Snapchat's vertical mobile viewing experience. The episodes will each complement the theme of the TV episode premiere on BBC AMERICA and BBC Earth channel, but will feature storylines that are unique to Snapchat.>

Tim Davie, CEO BBC Worldwide said: "This collaboration is all about taking a mobile-first approach to our amazing natural history landmarks. And reaching untapped audiences to showcase jaw-dropping content on Snapchat is the perfect way to pay testament to the film-makers who produce these world-class shows."

Nick Bell, Vice President of Content for Snap Inc. said: "For millions of Snapchatters, our app is their first screen – and this will be their first introduction to the unbelievable cinematic quality, storylines and stunning visuals of the Planet Earth franchise. We saw a unique opportunity to work with BBC Worldwide to reimagine Planet Earth II for our platform. We can't wait for our community to get to experience it."

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Adi
Adi
3/14/2017 12:45:52 PM
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Re: unsure
Not sure that really answers your questions, but it's mobi-sodes...smaller video shows specifically designed for mobile viewing.

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srufolo1
srufolo1
3/14/2017 1:41:56 PM
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Platinum
TV Shows In a Snap
The Snap-BBC Worldwide partnership is sure to be a winner that will attract the Millennial crowd, especially with the Planet Earth II series.

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Michelle
Michelle
3/14/2017 3:52:05 PM
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Platinum
Re: unsure
Ahh, I see. Visually compelling original content makes sense on Snapchat. I think it will be very interesting to watch the growth of this segment.

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Ariella
Ariella
3/14/2017 4:53:06 PM
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Re: unsure
Generally, we talk about TV falling out of favor, but now some people consider it having a kind of comeback. A NY Times article suggests its a form of solace in the current political climate:

Before election night, networks were scrambling to generate new hits and digital offshoots that could stanch the bleeding.

Instead, the old analog favorites are in, with comfort-food franchises like "Saturday Night Live" drawing its highest Nielsen numbers in 24 years. Despite a dizzying array of new media choices, viewers are opting for television's mass gathering spots, seeking the kind of shared experience that can validate and reassure.

"There's definitely a sense of we're-in-this-together-ness," Mr. Noah said in an interview, noting that Mr. Trump's election had infused his show with a new sense of purpose.

"People are finding a space here in saying, 'Oh, I'm not crazy — somebody else is also outraged by this,'" Mr. Noah said.


However, the article also admits: 

Uncertainty and tumult have long driven ratings, and the interest is bipartisan. Fox News, already cable's highest-rated network, is having another big year: In February, its prime-time viewership was up another 31 percent from a year ago.

One-fifth of the 48 million people who watched Mr. Trump's address to Congress two weeks ago did so on Fox.

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Adi
Adi
3/16/2017 7:14:58 AM
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Re: unsure
Ariella - I think we'll see a bit of this kind of ping-pong between OTT and traditional TV audiences in coming years. My sense is that OTT will change the way coming generations consume video, in terms of the mix of long-short, drama-social-reality-whatever, full games-highlights etc. etc. -- but they'll still watch a lot of video on the TV and much of it will be via traditional channels. 

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Ariella
Ariella
3/16/2017 12:00:30 PM
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Re: unsure
@Adi It all seems to translate into more watching of screens - whether the traditional or new kind. There is something sad about that in a Fahrenheit 451 way.

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Adi
Adi
3/16/2017 1:32:08 PM
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Author
Re: unsure
Ariella - The long term trend does seem that way, but you never know. Books might be coming back -- take a look at these numbers from the US. 

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