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dlr5288
dlr5288
3/31/2017 1:13:46 PM
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Platinum
Re: Netflix Different Take on it.
I agree. I've always been more of a Netflix person rather than turning on the tv. It's nice to see what Netflix is coming out with and how they're forming into a company for a newer generation.

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dcawrey
dcawrey
3/21/2017 2:15:52 PM
User Rank
Platinum
Re: Netflix Different Take on it.
You have to give both Amazon and Netflix credit for what they are doing. They are changing the way we think about content. 

I fully expect them to continue to disrupt this industry. Which is good, because television needed a good old boot in the behind. 

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elizabethv
elizabethv
3/20/2017 8:06:17 PM
User Rank
Platinum
Re: Netflix Different Take on it.
@vnewman - I actually watch a fair amount of anything I watch from my smartphone. I don't really notice much loss by way of quality. I'm watching it that way because I really want to watch something and that's the method I have to do so. I personally have never been that picky when it comes to the quality of shows I'm watching. I really never cared much for HD, or plasma or 3D or any of the "new technologies" that came to TV screens. I'm in it for the content of the shows, and that doesn't change no matter where you watch it. 

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vnewman
vnewman
3/20/2017 2:12:58 PM
User Rank
Platinum
Re: Netflix failed!
I didn't see Marco Polo, but sometimes you just can't recreate that certain magic a particular series possesses.  One new feature Netflix is rolling out on the web is the "Skip Opening" feature which is still being tested apparently.  I can't see how this would be a miss - wouldn't everyone love to bypass those opening credits?

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Adi
Adi
3/20/2017 2:08:03 PM
User Rank
Author
Re: Netflix Different Take on it.
vnewman - I have to say that sounds like a better approach to what we call "productive video", i.e., video used for productivity rather than entertainment or consumer communication.  I find video training is best when it's short, precise and specific to a particular task. But I haven't seen data on short vs. long form video training effectiveness. 

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vnewman
vnewman
3/20/2017 2:04:23 PM
User Rank
Platinum
Re: Netflix Different Take on it.
5 minutes is the new long?  That is indeed somewhat, but not entirely, suprising.  In my company, which has a global presence, we have a coordinated training program across all offices.  We are ditching the traditional "classroom" type training in favor of a more consultative approach we are calling "touches."  The duration?  5-10 minutes.

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dcawrey
dcawrey
3/20/2017 1:56:23 PM
User Rank
Platinum
Re: Netflix failed!
One thing I think Netflix could try is doing more actor-based series. The one with Billy Bob Thornton on Amazon - Goliath - was great! Sometimes I don't get the premise of what they have because they've only just started previews like on regular TV. 

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Adi
Adi
3/20/2017 11:17:19 AM
User Rank
Author
Netflix failed!
One the interesting things that came up in this article is the fact that even Netflix fails. Despite their freakish show selection skills and extraoridnary data-mining, Marco Polo tanked. That's interesting -- obviously it was designed to cater to Game of Thrones watchers, but wasn't able to get things quite right. 

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Adi
Adi
3/20/2017 11:14:42 AM
User Rank
Author
Re: Netflix Different Take on it.
dcawrey - I think so too. It's hard to get quite as immersed on a small screen. But younger viewers are increasing their mobile consumption of video, and it's very much smartphone driven. I wonder though, how much of it is long form (TV shows, dramas) and how much is shorter. For example, I recently saw an Adobe study that defined long form as anything over 5 minutes if I remember correctly. But that's not really "long" -- for me, long form content is a TV show or a movie (30-90 min) 

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srufolo1
srufolo1
3/19/2017 8:35:50 PM
User Rank
Platinum
Re: Netflix Different Take on it.
@dcawrey Also, as mentioned in the article, the cost of production could be high, and may be too prohibitive to make it worthwhile to do this. I agree that for most content, the larger screen, like at a movie theater, still delivers the best viewing quality.

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