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clrmoney
clrmoney
3/17/2017 11:07:32 AM
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Netflix Different Take on it.
Netflix can come up with something new and better for video etc. Then I say go for it to make it better than other competitors.

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vnewman
vnewman
3/17/2017 11:49:39 AM
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Platinum
Re: Netflix Different Take on it.
This is a clever approach as you have a large population of folks tethered to their phones round the clock.  I have to wonder how dramatically different the viewing experience would be though - I would think it would have to be pretty significant for people to notice and/or care.  I, however, prefer the large screen experience.  Thoughts from actual smart phone viewers?

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afwriter
afwriter
3/18/2017 6:04:40 PM
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Platinum
Re: Netflix Different Take on it.
If they do take this approach I am interested to see how they can manage it without affecting the quality of the program.

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Ariella
Ariella
3/18/2017 8:39:31 PM
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Author
Re: Netflix Different Take on it.
@Afwriter I just interviewed someone about interactive videos. He said they do work on mobile devices, though not as well as on PCs -- for now. He's optimistic the situation will improve as mobiel technology does. As for standard video, it should work fine, though, obviously, your view of it would be smaller even on full screen.

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dcawrey
dcawrey
3/19/2017 2:32:22 PM
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Platinum
Re: Netflix Different Take on it.
This sounds like a lot of work for production companies. Netflix may have the data to substantiate this, but I think the smaller the screen the less compelling content is. This is why I still think movie theaters may find a way to survive these streaming times. 

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Michelle
Michelle
3/19/2017 7:16:26 PM
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Platinum
Re: Netflix Different Take on it.
@Ariella That's surprising. I would expect interactive video to work better on a PC, but I suppose it might be more appealing on mobile (while you're waiting in a long line or something).

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srufolo1
srufolo1
3/19/2017 8:35:50 PM
User Rank
Platinum
Re: Netflix Different Take on it.
@dcawrey Also, as mentioned in the article, the cost of production could be high, and may be too prohibitive to make it worthwhile to do this. I agree that for most content, the larger screen, like at a movie theater, still delivers the best viewing quality.

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Adi
Adi
3/20/2017 11:14:42 AM
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Author
Re: Netflix Different Take on it.
dcawrey - I think so too. It's hard to get quite as immersed on a small screen. But younger viewers are increasing their mobile consumption of video, and it's very much smartphone driven. I wonder though, how much of it is long form (TV shows, dramas) and how much is shorter. For example, I recently saw an Adobe study that defined long form as anything over 5 minutes if I remember correctly. But that's not really "long" -- for me, long form content is a TV show or a movie (30-90 min) 

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Adi
Adi
3/20/2017 11:17:19 AM
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Author
Netflix failed!
One the interesting things that came up in this article is the fact that even Netflix fails. Despite their freakish show selection skills and extraoridnary data-mining, Marco Polo tanked. That's interesting -- obviously it was designed to cater to Game of Thrones watchers, but wasn't able to get things quite right. 

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dcawrey
dcawrey
3/20/2017 1:56:23 PM
User Rank
Platinum
Re: Netflix failed!
One thing I think Netflix could try is doing more actor-based series. The one with Billy Bob Thornton on Amazon - Goliath - was great! Sometimes I don't get the premise of what they have because they've only just started previews like on regular TV. 

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