Comments
clrmoney
3/20/2017 12:16:24 PM
User Rank Platinum
Canadian Pay TV
They lost 202,000 in Canada from the company called the Boon Dog Professionals from this year they said. I think they should come up with better marketing advertising ideas or solutions to make it better for them.
dcawrey
3/20/2017 3:23:41 PM
User Rank Platinum
Re: Canadian Pay TV
With Amazon Prime Video and Netflix already there, the only thing missing is skinny bundles.
You'd have to anticipate that the subscriber losses are only going to mount. Once people go to streaming they don't usually return.
elizabethv
3/20/2017 8:03:06 PM
User Rank Platinum
Re: Canadian Pay TV
@dcawrey - I think it's interesting that skinny bundles aren't having the success they thought they would in Canada. But I have to wonder if there's just hesitation about switching to something that is just so significantly different than what you've ever experienced. Maybe people compare the idea to not really having any kind of cable at all. If you think about it, local channels are the original "skinny bundle" and maybe people are worried about being limited to their options. When people switch to streaming, it's typically people who know what they are doing. How they are going to stream what OTT services, even with an idea of what they might watch. And they might even do it on a trial basis, while keeping their pay-TV provider before making the big leap. Switching to a skinny bundle is probably just a sudden jump - to less. I can see how that might be scary for some.
Adi
3/21/2017 10:00:49 AM
User Rank Author
Re: Canadian Pay TV
elizabthTV - we're defintely seeing a mix of opinions/reactions on this. Comcast, for example, is very clear that people want "full fat" Tv packages. They accept that some people will want skinny bundles and OTT options, but they see their 60-80 channel base package as remaining the most popular "mass-market" option.
srufolo1
3/21/2017 1:23:50 PM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv People who switch to "skinny bundles" are probably those who know exactly what they want to watch, like a niche market. It's not surprising that Canadians are also cutting the cord, but it's curious that more have not latched onto the "skinny bundle."
dcawrey
3/21/2017 3:09:16 PM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv Maybe it's more about not having to switch back?
There's some effort involved in canceling cable, returning equipment etc. For some people I guess what's available is the best option - not price or a new way of viewing content. Access to sports might be a factor as well.
elizabethv
3/21/2017 4:39:39 PM
User Rank Platinum
Re: Canadian Pay TV
Admittedly, my knowledge of the preferemces of Canadians is slightly lacking, their emjoyment of sports even moreso. Though I've heard hockey is very popular {or maybe that's just a stereotype?) So I suppose sports could be a driving factor, I ended up leaving DirecTV because they forced me into a Football package. My husband really only likes the Broncos and even then only watches their games occassionally. So getting an antenna to get us access to local channels after we cut the cord was all that was needed for us when we made the switch. But I'm sure the die-hard fans would find leaving cable difficult.
Adi
3/22/2017 8:09:17 AM
User Rank Author
Re: Canadian Pay TV
dcawrey - Sloth is certainly a part of any consumer decision making process. A lot of the time, people can't be bothered. In the past, our research found that moving home was a major trigger for changing service providers and I suspect that is still the case.
srufolo1
3/22/2017 7:33:52 PM
User Rank Platinum
Re: Canadian Pay TV
@Adi Procrastination, sloth and a lack of priority would be why people don't quit, switch or change. I know I hold onto my AT&T mobile phone account despite the million things I find wrong with it, because I'm not sure that another provider would be any better. As dcawrey mentioned, the returning of equipment is a big one too. Who wants to be bothered? I quit because they shut off my service. It got too expensive after I lost my job. I want to get Optimum again for the fairly good deals they are having. I called up yesterday and they told me I qualify for it, but I have to pay up my unpaid balance of $195, a balance that was supposed to have come out in automatic payments but the collection agency stopped. So I paid the balance to get cable TV again!
elizabethv
3/24/2017 10:58:32 PM
User Rank Platinum
Re: Canadian Pay TV
@srufolo1 - The question of would a new service be any better is definitely one that I think makes all of us doubt leaving one company for another. When I switched from T-Mobile to Verizon it took me at least a year of contemplating the decision before I actually made the move. And now I'm contemplating leaving Verizon and again have the same questions. The service with Verizon is great, but the price is insane, and I have to wonder if I could get good service for a better price with someone else. I'll probably consider this for the next year.....
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