Comments
clrmoney
3/20/2017 12:16:24 PM
User Rank Platinum
Canadian Pay TV
They lost 202,000 in Canada from the company called the Boon Dog Professionals from this year they said. I think they should come up with better marketing advertising ideas or solutions to make it better for them.
dcawrey
3/20/2017 3:23:41 PM
User Rank Platinum
Re: Canadian Pay TV
With Amazon Prime Video and Netflix already there, the only thing missing is skinny bundles.
You'd have to anticipate that the subscriber losses are only going to mount. Once people go to streaming they don't usually return.
elizabethv
3/20/2017 8:03:06 PM
User Rank Platinum
Re: Canadian Pay TV
@dcawrey - I think it's interesting that skinny bundles aren't having the success they thought they would in Canada. But I have to wonder if there's just hesitation about switching to something that is just so significantly different than what you've ever experienced. Maybe people compare the idea to not really having any kind of cable at all. If you think about it, local channels are the original "skinny bundle" and maybe people are worried about being limited to their options. When people switch to streaming, it's typically people who know what they are doing. How they are going to stream what OTT services, even with an idea of what they might watch. And they might even do it on a trial basis, while keeping their pay-TV provider before making the big leap. Switching to a skinny bundle is probably just a sudden jump - to less. I can see how that might be scary for some.
Adi
3/21/2017 10:00:49 AM
User Rank Author
Re: Canadian Pay TV
elizabthTV - we're defintely seeing a mix of opinions/reactions on this. Comcast, for example, is very clear that people want "full fat" Tv packages. They accept that some people will want skinny bundles and OTT options, but they see their 60-80 channel base package as remaining the most popular "mass-market" option.
srufolo1
3/21/2017 1:23:50 PM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv People who switch to "skinny bundles" are probably those who know exactly what they want to watch, like a niche market. It's not surprising that Canadians are also cutting the cord, but it's curious that more have not latched onto the "skinny bundle."
freehe
3/30/2017 8:28:18 AM
User Rank Platinum
Re: Canadian Pay TV
@srufolo1, good point. But companies are probably not advertising skinny bundles as much as the regular bundles because they want to make the most money. Customers probably don't event know about the skinny bundles unless they ask or decide to cut the cord. Then the company probably informs them of the skinny bundles.
dcawrey
3/21/2017 3:09:16 PM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv Maybe it's more about not having to switch back?
There's some effort involved in canceling cable, returning equipment etc. For some people I guess what's available is the best option - not price or a new way of viewing content. Access to sports might be a factor as well.
elizabethv
3/21/2017 4:39:39 PM
User Rank Platinum
Re: Canadian Pay TV
Admittedly, my knowledge of the preferemces of Canadians is slightly lacking, their emjoyment of sports even moreso. Though I've heard hockey is very popular {or maybe that's just a stereotype?) So I suppose sports could be a driving factor, I ended up leaving DirecTV because they forced me into a Football package. My husband really only likes the Broncos and even then only watches their games occassionally. So getting an antenna to get us access to local channels after we cut the cord was all that was needed for us when we made the switch. But I'm sure the die-hard fans would find leaving cable difficult.
freehe
3/30/2017 8:23:31 AM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv, That is what I don't like, companies forcing you to pay a higher cost or a product or service because they are greedy. When that happens to me I always say no. If I want to pay a higher price for service I will upgrade otherwise leave my service alone.
Adi
3/22/2017 8:09:17 AM
User Rank Author
Re: Canadian Pay TV
dcawrey - Sloth is certainly a part of any consumer decision making process. A lot of the time, people can't be bothered. In the past, our research found that moving home was a major trigger for changing service providers and I suspect that is still the case.
srufolo1
3/22/2017 7:33:52 PM
User Rank Platinum
Re: Canadian Pay TV
@Adi Procrastination, sloth and a lack of priority would be why people don't quit, switch or change. I know I hold onto my AT&T mobile phone account despite the million things I find wrong with it, because I'm not sure that another provider would be any better. As dcawrey mentioned, the returning of equipment is a big one too. Who wants to be bothered? I quit because they shut off my service. It got too expensive after I lost my job. I want to get Optimum again for the fairly good deals they are having. I called up yesterday and they told me I qualify for it, but I have to pay up my unpaid balance of $195, a balance that was supposed to have come out in automatic payments but the collection agency stopped. So I paid the balance to get cable TV again!
elizabethv
3/24/2017 10:58:32 PM
User Rank Platinum
Re: Canadian Pay TV
@srufolo1 - The question of would a new service be any better is definitely one that I think makes all of us doubt leaving one company for another. When I switched from T-Mobile to Verizon it took me at least a year of contemplating the decision before I actually made the move. And now I'm contemplating leaving Verizon and again have the same questions. The service with Verizon is great, but the price is insane, and I have to wonder if I could get good service for a better price with someone else. I'll probably consider this for the next year.....
srufolo1
3/29/2017 1:20:42 PM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv It's difficult to tell whether one provider would offer better service over another for the simple reason they all promise the same great coverage, more bandwidth, etc ... There seem to be many smaller companies cropping up that I would explore. Companies like AT&T, Verizon and T-Mobile appear to be becoming monopolies. For now, I will stick to AT&T for lack of another service provider that I've heard anyone of late give rave reviews. Why fix what "ain't broken?"
freehe
3/30/2017 8:19:36 AM
User Rank Platinum
Re: Canadian Pay TV
@srufolo1, so true. More consumers are hoodwinked into buying products and services only to later find out they should have made a different selection. However to combat this you can keep a log of issues you experience and report them. Then ask for a credit on your account. It is time consuming but I would rather have better service and get what was promised than not. I do this with most of my service providers especially my cable company. I always get credits on my account for bad service from one of my service providers. Sometimes the service improves sometimes it doesn't but at least I get a partial refund.
srufolo1
3/30/2017 11:31:30 AM
User Rank Platinum
Re: Canadian Pay TV
@freehee Yes, I've had times where my service went down. The cable company credited me on a prorated basis and it was very little. But at least they gave something back.
freehe
3/30/2017 8:21:29 AM
User Rank Platinum
Re: Canadian Pay TV
@elizabethv, I struggle with that also. You have to decide what features are most important to you. Good service or a low price. Unfortunately most companies don't offer both. Good service will result in a higher price. Lower price will result in lower average or below average service.
faryl
4/12/2017 3:42:04 PM
User Rank Platinum
Re: Canadian Pay TV
I'm with you on this. I only still have cable because I keep forgetting to cancel until I get my monthly message that my auto payment went through :)
freehe
3/30/2017 8:26:26 AM
User Rank Platinum
Re: Canadian Pay TV
@dcawrey, Yes good point. There is effort in canceling cable. A former client had DirecTV. He canceled the service but forgot to return the equipment. He was charged almost $1,000. I did the research to find out how to return the equipment. He returned the equipment. Paid the bill and I was able to get the collection company to remove the past due bill from his credit reports.
faryl
4/12/2017 3:44:50 PM
User Rank Platinum
Re: Canadian Pay TV
It's like they make it difficult to cancel. AT&T continued charging me for internet service because I didn't return the router (that when it came to repairs, I "owned"; but apparently it wasn't really mine once the service ended).
freehe
3/30/2017 8:30:04 AM
User Rank Platinum
Re: Canadian Pay TV
@clrmoney, yes good point. Companies also have to remain in constant contact with their customers through feedback, surveys, social media to find out what they want, why they are cord cutting, etc. so they can retain at least some of the customers and then develop packages for those customers.
faryl
4/12/2017 4:04:24 PM
User Rank Platinum
Basis network service
Does Canada have a similar set up to the US where there are non-cable networks that are free without needing basic cable? (e.g., antenna)
I wonder how that impacts cord-cutting.
Where I live now, I can only get NBC, PBS, & Fox during windows of time where there are no planes flying overhead and no large vehicles driving by. I've yet to find an antenna that picks up ABC or CBS. (Though I get quite a few Mexian tv stations that come in clearly!).
Lack of basic channel content availability definitely makes cord-cutting less appealing.
|
|
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
|
On-the-Air Thursdays Digital Audio
Special Huawei Video
Tweet This