Telco Transformation - TT Poll: Broadcasters Should Build Their Own OTT Services

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Comments TT Poll: Broadcasters Should Build Their Own OTT Services Threaded \| Newest First \| Oldest First [close this box] mhhf1ve 4/7/2017 1:13:49 PM User Rank Platinum Already building their own OTT services... How many broadcasters are already building their own OTT services? (Or have acquired the capabilities to do so?) Verizon has "Oath" coming online to couple adtech with its video streaming and content delivery. Will it all just blend in with every video service imaginable? With the exception of Netflix, it looks like OTT and adtech are going to be very cozy together. Reply Post Message Messages List Start a Board Login 50% 50% Ariella 4/7/2017 2:40:26 PM User Rank Author Re: Already building their own OTT services... <With the exception of Netflix, it looks like OTT and adtech are going to be very cozy together.> @mhhf1ve yes, I agree. I'm wondering if that itself will give rise to premium charges for people who want an ad-free viewing experience. Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/7/2017 2:49:52 PM User Rank Platinum Re: Already building their own OTT services... It's certainly going to make the market for content services a bit siloed to have more and more ad-free "channels" -- and you really have to wonder how "ad-free" anything can actually be. Just being a Netflix subscriber probably puts you on a demographic marketing list. Reply Post Message Messages List Start a Board Login 50% 50% Ariella 4/7/2017 2:51:41 PM User Rank Author Re: Already building their own OTT services... @mhhf1ve possibly, we'd have to check what Netflix's official privacy statement says about passing on information about subscribers. Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/7/2017 3:41:08 PM User Rank Platinum Re: Already building their own OTT services... > "what Netflix's official privacy statement says about passing on information about subscribers.." https://help.netflix.com/legal/privacy Looks like Netflix can and does share information about its subscribers with 3rd parties.... for marketing and other purposes, explicitly. Reply Post Message Messages List Start a Board Login 50% 50% Ariella 4/7/2017 3:54:04 PM User Rank Author Re: Already building their own OTT services... @mhhf1ve ah, there you have it! So your supposition must be correct. Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/8/2017 1:30:39 AM User Rank Platinum Re: Already building their own OTT services... Well, even if Netflix didn't share subscriber data, there would be other ways to identify Netflix users. If a person "likes" Stranger Things -- it's highly likely that he/she pays for Netflix (or pirates videos). Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/8/2017 1:30:40 AM User Rank Platinum Re: Already building their own OTT services... Well, even if Netflix didn't share subscriber data, there would be other ways to identify Netflix users. If a person "likes" Stranger Things -- it's highly likely that he/she pays for Netflix (or pirates videos). Reply Post Message Messages List Start a Board Login 50% 50% dcawrey 4/8/2017 2:31:21 PM User Rank Platinum Re: Already building their own OTT services... I think anyone creating content should be looking at OTT. Here's the thing: Streaming has changed the distribution game. This took Netflix some time to figure out, but now the company is making its own content. Why wait for distribution when you can do it yourself? Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/8/2017 5:03:26 PM User Rank Platinum Re: Already building their own OTT services... Netflix had a long term vision to be a streaming content company that took on HBO's game. It certainly took them a while to switch from mailing DVDs, but mailing DVDs isn't a bad business even now. Reply Post Message Messages List Start a Board Login 50% 50% batye 4/9/2017 5:16:03 AM User Rank Platinum Re: Already building their own OTT services... @mhhf1ve interesting :) in Canada many Ma&Pa shops still renting DVD's and CD... but Netflix changing playfield... for everyone... one way or other... Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/10/2017 12:59:25 PM User Rank Platinum Re: Already building their own OTT services... It's fascinating that DVDs still exist, right? Streaming video seems like such a better business model for the content rightsholders since they can get people to rent the content forever. But I suppose as long as DVDs can be scratched, then consumers don't actually have a way to preserve their purchases forever. I haven't seen a "video rental store" run by a mom&pop for a while, but maybe I just haven't been looking? I assume these rental shops must carry some strange collection of videos that can't be spit out of a Redbox machine? Reply Post Message Messages List Start a Board Login 50% 50% dcawrey 4/10/2017 5:40:22 PM User Rank Platinum Re: Already building their own OTT services... @mhhf1ve I've seen a few that sell money services stuff like remittances still around... I think maybe they just had forgotten to change the sign? Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/10/2017 6:14:18 PM User Rank Platinum Re: Already building their own OTT services... Well, apparently, even Blockbuster videos still exist -- in Alaska (as of 2015, presumably because the streaming data caps aren't that favorable in Alaska).... https://redditblog.com/2015/12/09/why-can-you-still-make-it-a-blockbuster-video-night-in-alaska/ But I guess there are also some other locations still open, too. Just that they aren't as prevalent as Starbucks nowadays. Reply Post Message Messages List Start a Board Login 50% 50% batye 4/11/2017 2:16:36 AM User Rank Platinum Re: Already building their own OTT services... @mhhf1ve in my area I know at least three stores what still rent DVD'S and sell them :) - go figure... and one store BEYOND BLUE BOX still sells VHS :) Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/11/2017 2:34:27 PM User Rank Platinum Re: Already building their own OTT services... > "still sells VHS..." Wow. Considering that VHS players are nearly extinct, that must be a hard business to be in. I guess no technology ever truly dies out completely, but.... Reply Post Message Messages List Start a Board Login 50% 50% dcawrey 4/15/2017 3:06:45 PM User Rank Platinum Re: Already building their own OTT services... @mhhf1ve I think it's pretty much dead. It's really interesting to see technology like vinyl have new life in music. That being said, I don't think we're going to see a resurgence of VHS. Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 4/17/2017 12:49:58 PM User Rank Platinum Re: Already building their own OTT services... I doubt VHS will have a comeback like vinyl records, too. Vinyl supposedly has a "warm" sound, but I don't think anyone likes the "warmness" of analog VHS video. It's just static and fuzziness. Reply Post Message Messages List Start a Board Login 50% 50% clrmoney 4/7/2017 1:53:53 PM User Rank Platinum Your Own OTT services They had about 45% saying to use your own experience and I think you should have that option to control their own experience so that they can experience it them for themselves to see if they love it or hate it. Reply Post Message Messages List Start a Board Login 50% 50% afwriter 4/10/2017 10:38:50 PM User Rank Platinum Re: Your Own OTT services Wouldn't this be the ultimate in a la carte services? Reply Post Message Messages List Start a Board Login 50% 50%		Latest Articles Seven Sign Up for Italy's 5G Auction Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market. 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