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dcawrey
dcawrey
4/8/2017 2:31:21 PM
User Rank
Platinum
Re: Already building their own OTT services...
I think anyone creating content should be looking at OTT. 

Here's the thing: Streaming has changed the distribution game. This took Netflix some time to figure out, but now the company is making its own content. 

Why wait for distribution when you can do it yourself?

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mhhf1ve
mhhf1ve
4/8/2017 1:30:40 AM
User Rank
Platinum
Re: Already building their own OTT services...
Well, even if Netflix didn't share subscriber data, there would be other ways to identify Netflix users. If a person "likes" Stranger Things -- it's highly likely that he/she pays for Netflix (or pirates videos).

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mhhf1ve
mhhf1ve
4/8/2017 1:30:39 AM
User Rank
Platinum
Re: Already building their own OTT services...
Well, even if Netflix didn't share subscriber data, there would be other ways to identify Netflix users. If a person "likes" Stranger Things -- it's highly likely that he/she pays for Netflix (or pirates videos).

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Ariella
Ariella
4/7/2017 3:54:04 PM
User Rank
Author
Re: Already building their own OTT services...
@mhhf1ve ah, there you have it! So your supposition must be correct.

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mhhf1ve
mhhf1ve
4/7/2017 3:41:08 PM
User Rank
Platinum
Re: Already building their own OTT services...
> "what Netflix's official privacy statement says about passing on information about subscribers.."

https://help.netflix.com/legal/privacy

Looks like Netflix can and does share information about its subscribers with 3rd parties.... for marketing and other purposes, explicitly.

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Ariella
Ariella
4/7/2017 2:51:41 PM
User Rank
Author
Re: Already building their own OTT services...
@mhhf1ve possibly, we'd have to check what Netflix's official privacy statement says about passing on information about subscribers.

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mhhf1ve
mhhf1ve
4/7/2017 2:49:52 PM
User Rank
Platinum
Re: Already building their own OTT services...
It's certainly going to make the market for content services a bit siloed to have more and more ad-free "channels" -- and you really have to wonder how "ad-free" anything can actually be. Just being a Netflix subscriber probably puts you on a demographic marketing list.

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Ariella
Ariella
4/7/2017 2:40:26 PM
User Rank
Author
Re: Already building their own OTT services...
<With the exception of Netflix, it looks like OTT and adtech are going to be very cozy together.>

@mhhf1ve yes, I agree. I'm wondering if that itself will give rise to premium charges for people who want an ad-free viewing experience.

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clrmoney
clrmoney
4/7/2017 1:53:53 PM
User Rank
Platinum
Your Own OTT services
They had about 45% saying to use your own experience and I think you should have that option to control their own experience so that they can experience it them for themselves to see if they love it or hate it.

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mhhf1ve
mhhf1ve
4/7/2017 1:13:49 PM
User Rank
Platinum
Already building their own OTT services...
How many broadcasters are already building their own OTT services? (Or have acquired the capabilities to do so?)

Verizon has "Oath" coming online to couple adtech with its video streaming and content delivery. Will it all just blend in with every video service imaginable? 

With the exception of Netflix, it looks like OTT and adtech are going to be very cozy together.

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