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clrmoney
clrmoney
4/11/2017 11:00:28 AM
User Rank
Platinum
TV suscribers growing more and more
They said they added more like the 4 million providers like last year. I'm not suprised with these numbers because people watch a lot of TV and number are still rising in different countries.

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dcawrey
dcawrey
4/12/2017 12:34:09 PM
User Rank
Platinum
Re: TV suscribers growing more and more
Maybe the additions will continue for emerging markets that are getting a first taste of paid television content. However, North America is moving pretty quickly away from regular television. OTT is on the move, and I don't think that is going to change. 

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mhhf1ve
mhhf1ve
4/11/2017 2:57:20 PM
User Rank
Platinum
This is Pay-TV only..
Does anyone track the overall TV-watching audience -- including OTA TV and non-pay-TV viewers? (I wonder how YouTube and other ad-based streaming services would count..)

I'd guess that more people than ever before watch some form of video now, but maybe the cord-cutters are making those numbers seem like the trend isn't monotonically increasing.... 

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mhhf1ve
mhhf1ve
4/11/2017 3:30:44 PM
User Rank
Platinum
Re: This is Pay-TV only..
I think Nielsen might track OTA viewership.. but I haven't seen recent numbers.. only the trend that OTA viewership has been in the decline since the 1980s when it was at its peak.

http://web.archive.org/web/20130113062554/http://www.tvtechnology.com/article/nielsen-pegs-ota-broadcast-only-households-at-nine-percent/217117

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Adi
Adi
4/12/2017 3:51:51 AM
User Rank
Author
Re: This is Pay-TV only..
mhhf1ve - there's a few multiplatform/multiscreen reports. Nielsen does one as well.

Overall video viewing has grown dramatically, cord cutting or not. I'm pretty sure linear TV viewing has dropped by far less than OTT has grown, in terms of time spent. Spoke to a Danish operator yesterday who said their linear usage has dropped 8 minutes in the past couple of years, but VoD usage has almost tripled in the same time...and that's not including OTT services that people get outside of their platform (they offer Netflix, HBO integrated on their STB).

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afwriter
afwriter
4/12/2017 11:33:18 AM
User Rank
Platinum
Who's Watching TV?
While seeing a recent news story while flipping through channels I questioned who had not heard the story yet and why it would need to be rehashed another day. Then it dawned on me that people like my wife's aunt, who doesn't even own a cell phone or computer, are still using pay TV to connect to the outside world.

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vnewman
vnewman
4/14/2017 1:24:06 PM
User Rank
Platinum
Re: Who's Watching TV?
This is a sincere question: If you do not have a TV hooked up to cable, what is the center of people's living rooms?  Before TV, people would gather around the radio, right?  With no TV, where do families all sit together and share the same experience?  We know it's not the dining room having dinner together...

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afwriter
afwriter
4/14/2017 1:34:51 PM
User Rank
Platinum
Re: Who's Watching TV?
This is a great question that I have seen tackled time to time by design shows. Many times they will use a fireplace, other times they will put furniture on the outside of the room with something else as a focal point in the center of a room.

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vnewman
vnewman
4/14/2017 2:19:32 PM
User Rank
Platinum
Re: Who's Watching TV?
Good observation!  Although I feel like that doesn't solve the "mission" of the living room, meaning there's no collective verb happening there.  With the TV as the focal point, you're "doing" something together - watching TV and having the same joint experience.  

"Sitting" doesn't have the same cache, I think.  It could be "talking" to each other, but we all know that's not the reality of it!

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afwriter
afwriter
4/14/2017 2:26:15 PM
User Rank
Platinum
Re: Who's Watching TV?
Board games? Haha, I don't really know. TV has become so important to American culture it is hard to imagine life without it.

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afwriter
afwriter
4/12/2017 11:39:05 AM
User Rank
Platinum
Strategy
Are pay TV vendors from other countries learning from those of the U.S. and implementing strategies to ensure their viability in the future?

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Adi
Adi
4/13/2017 5:52:09 AM
User Rank
Author
Re: Strategy
afwriter - I think they are all watching warily, but each country has it's own individual industry structure. The US is quite unique in many ways, so while there are lessons to be learned, the US experience is unlikely to be exactly replicated. Pay tv penetration is lower in most countries anyway, with more free to air broadcast usage. And US content -- while interesting -- isn't quite as significant. Local content production isn't always easy...so everywhere is a bit different. 

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afwriter
afwriter
4/12/2017 11:48:03 AM
User Rank
Platinum
Yearly Numbers
@Adi I think it would be interesting to see a year long graph of Pay TV subscription versus cancellation to see what times of year effect pay tv subscription the most. The obvious answer would be lowest in the summer and highest in the fall but it would still be great to see a visual. 

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Adi
Adi
4/13/2017 5:54:27 AM
User Rank
Author
Re: Yearly Numbers
afwriter - I'll dig around for something, but at least in the US, seasonality is quite pronounced in pay-TV. As you mentioned, Q2 is notoriously difficult for pay-TV subscribers, as people cancel subscriptions in June. And then Q3 is usually quite good, as people re-connect in September.

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Ariella
Ariella
4/13/2017 9:48:22 AM
User Rank
Author
Re: Yearly Numbers
@Adi they don't have that summer lull in other parts of the world?

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dcawrey
dcawrey
4/14/2017 12:15:01 PM
User Rank
Platinum
Re: Yearly Numbers
If providers are able to offer great new services like 4K and VR there will always be a market for pay TV. 

There's really only so far OTT services can go right now - servicing the needs of high end customers doesn't seem to be a focus for them (for now). 

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dmendyk
dmendyk
4/26/2017 1:10:45 PM
User Rank
Platinum
Seismic event
Major cuts at ESPN affecting mainly its content departments -- driven by severe losses in subscriber-based rights fees. This looks like the first meaningful impact of cord-cutting.

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mpouraryan
mpouraryan
4/26/2017 1:48:23 PM
User Rank
Platinum
Re: Seismic event
..and to pick up on your point, here is the latest...challenging times...

Onward to May w/all the possibilities....



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