Comments
vnewman
4/12/2017 3:43:25 PM
User Rank Platinum
Re: content
Oddly enough, the Apple TV site actually mentions Netflix, HBONow, and Hulu apps "along with iTunes" as if they are in the same caliber of TV options. It's a clever strategy, albeit not totally believable.
I see they've addressed the single sign-on issue finally. That was a thorn in my side for quite a long time. My Apple TV is now 8 years old - maybe I will finally upgrade it.
mhhf1ve
4/12/2017 4:35:16 PM
User Rank Platinum
Re: content
I thought the "new" Apple TV was supposed to have a more advanced search capability -- so that it would be easier to find shows and content that were spread across different apps. I wonder how this possible deal makes anything easier?
dcawrey
4/14/2017 12:03:10 PM
User Rank Platinum
Re: content
Apple has been grappling with TV for years. If they can make the experience as good as OS X, I think people would pay for it. I would just cringe though if over time they add a bunch of bloat.
elizabethv
4/14/2017 5:07:39 PM
User Rank Platinum
Apple
"So the audience would be limited to perhaps a small group of Apple fans willing to purchase pretty much anything Apple comes out with."
Ah - but those people exist. One of them is my father-in-law. And Apple knows that. It's like the Star Wars fans that will pay anything to do anything Star Wars, including pay out the nose to stand in a line for two+ hours for a 15 minute experience. And not only do those people exist, they exist in larger numbers than I think most of us want to admit to..... That's still a decent market. And while I'm not even an Apple fan, actually kind of anti-Apple, I personally didn't think that bundle sounded too bad. If they can give it to me for $25, I'd at least consider it. That's a lot of movie options right there......
dcawrey
4/15/2017 2:34:59 PM
User Rank Platinum
Re: Apple
@elizabethv I'm now reading rumors that Apple wants to buy Disney.
Sounds strange at first, but makes a lot of sense. Apple needs content. ESPN isn't doing as well as it once did. Technology plus content could be the new wave of modern massive organizations.
elizabethv
4/19/2017 1:14:43 PM
User Rank Platinum
Re: Apple
@dcawrey - Yeah I've heard that too. But I've seen a lot more negative reactions to the possibility than I have positive. Personally, I'm not really a fan of the huge megacorporations, though it tends to be what happens in the world of telco and media anymore. And I'm not really sure how Apple could benefit Disney, though I hope they don't make it so you can only access new Disney content via Apple products.
mhhf1ve
4/21/2017 2:48:39 PM
User Rank Platinum
Re: Apple
> "rumors that Apple wants to buy Disney.."
That would be a huge deal.. but I wonder how Apple would really handle it. Apple isn't accustomed to dealing with media properties, and the media landscape is dominated by Disney -- so would Apple be in control? Or would Disney be some kind of semi-independent division?
I think such a deal would actually be bad for both companies. There's not too much "synergy" that isn't detrimental to the overall industry.
elizabethv
4/27/2017 1:40:02 PM
User Rank Platinum
Re: Apple
@mhhf1ve - I can't imagine Disney wouldn't want to retain at least a good portion of control over the company. Even if they don't retain any rights, I would hope there is some kind of loyalty to the brand and wanting it to remain largely the way it always has been. Releasing complete control to Apple would worry me about what it would do the overall brand and its image. Either way, I imagine Walt rolling over in his grave if it happens.
Michelle
4/27/2017 1:55:22 PM
User Rank Platinum
Re: Apple
@mhh I can't imagine Apple buing Disney. Two giants who do pretty much whatever they want would have to remain very separate. I suspect first access rights to Disney content could be beneficial to Apple. I wonder what kind of technological advantages Apple could offer Disney...
mhhf1ve
4/27/2017 2:28:47 PM
User Rank Platinum
Re: Apple
I don't think Apple would have much to offer Disney in terms of technological innovation for Disney's business. Apple is pretty focused on general consumer hardware and a few services on top of it (although big services, like iTunes/iCloud). Disney already has a Disney Research division that does some pretty amazing work trying to bring technology to Disney's art. I doubt Apple has anything that could match that.
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