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DHagar
DHagar
4/19/2017 7:12:50 PM
User Rank
Platinum
Re: Braocating TV for children
@vnewman, true - it is one of the last hold-ons for family events!  Let's hope we don't lose that too - even if people eat at different times/places, they can gather at home to watch together!

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vnewman
vnewman
4/19/2017 7:08:18 PM
User Rank
Platinum
Re: Braocating TV for children
@Dhagar - so true.  It is one of the few places in the home you can still have a collective, shared experience in the house aside from the dinner table or perhaps playing board games, which I don't think is as common as it used to be either!

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DHagar
DHagar
4/19/2017 5:54:23 PM
User Rank
Platinum
Re: Personal Experience
@afwriter, those are interesting distinctions.  That seems to reflect that the TV represents more official family viewing and the devices are their own personal territory?  Probably after hours as well - ie after bed time?

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DHagar
DHagar
4/19/2017 5:51:32 PM
User Rank
Platinum
Re: Braocating TV for children
@Ariella, I am with you on that - but we did learn new things even through the entertainment modes.  Very true that the sophistication of children's programs have advanced tremendously.  Plus, I don't think the initial educational programs were very entertaintaing - as they are now.  It ws more of an "either/or" situation.

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DHagar
DHagar
4/19/2017 5:49:17 PM
User Rank
Platinum
Re: Braocating TV for children
@adi, fascinating points on the variations in value children hold as a result of the cultural differences and the family values put on certain technologies. 

I also believe your points on the European family values holds very true today.

I guess this is why the key opportunities for broadcasters is to deliver the content through multiple channels - the existing TV networks, as well as the developing devices - maybe like a hub/spoke design?

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elizabethv
elizabethv
4/19/2017 1:01:32 PM
User Rank
Platinum
Parent's perspective
I don't know that a child's preference for watching TV on the television is entirely controlled by them. My kids get most of their screen time from the television, because  that's where we put them. They watch TV and play in the same room, while my husband and I have switched to watching a lot of our screen time from our phones, tablets and computers (because the kids are on the TV.) My kids do watch their tablets on specified road trips, and our phones occasionally in stores if we say so - but they don't even have their own phones (not the case for all kids, but mine don't) and their tablets are a lot more strictly controlled than the television. 

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Ariella
Ariella
4/19/2017 11:24:45 AM
User Rank
Author
Re: Braocating TV for children
@Dhagar I suppose we can see it that way. I did watch some educational programs, too, like "The Electric Company" and "321 Contact." But, admittedly, a lot of the stuff on I realized was rather dumb even as a kid.

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Adi
Adi
4/19/2017 6:17:53 AM
User Rank
Author
Re: Braocating TV for children
dcawrey, vnewman - this is an interesting area. At mobile world congress an operator mentioned that his children feel they are being punished if they have to watch TV instead of using personal devices like tablets. They attach a very high value to these devices and very little to the TV. 

This data suggests that they are an exception, and even in their case, I suspect it is for certain types of content rather than across the board. 

A Danish operator I spoke with recently said that in Denmark, the type of TV content is also slower paced, less busy than in the US. And this caters to a more family-centric viewing behavior compared to the US, which has more fast-paced plots and genres, that are better oriented towards individual viewing.

Not entirely sure I see that, but it's an interesting point. I do think that different cultures and genres will influence device preferences, because social viewing is a part of the large screen experience.

 

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Adi
Adi
4/19/2017 6:11:08 AM
User Rank
Author
Re: Personal Experience
afwriter - As the fifth-grader in the AP interview said, the large screen and comfy couch do count as advantages, even for sharp young eyes and flexible backs. Plus, I think for children sometimes the value of something is dependent on other people wanting it. So if the parents or older siblings like the TV, then the TV is cool. If they want the tablet, then the tablet is cool.

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afwriter
afwriter
4/18/2017 11:04:49 PM
User Rank
Platinum
Personal Experience
I have two kids, 7 and 4, and they use both TV and tablets. It is funny because they prefer the traditional TV during the day, but when it comes time for bed they like to have their tablets. For the most part though, I think they still prefer the traditional TV experience to watching on a smaller screen.

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