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JohnBarnes
JohnBarnes
4/20/2017 10:27:52 PM
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Platinum
Any guesses about whether the orientation to sports is a smart or a risky move?
On the one hand, sports has driven so much television development all over the world. On the other, in the most developed countries, the youngest generation appears to be losing interest in sports.  So  is trying to get young people hooked on sports is a shrewd move onto a known development path, or a less-shrewd following of an obsolete model?

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JohnBarnes
JohnBarnes
4/20/2017 10:23:44 PM
User Rank
Platinum
Once again, starting late means starting high on the ladder
As with so many other technologies, as Alvin Toffler liked to point out, when an area starts to develop, it starts at the highest level it can from the surrounding world. In this case, it seems likely that non-mobile TV will sputter along in Africa and then fade out, and the whole TV-ization of the continent is likely to be overwhelmingly via mobile -- just as some countries now have largely skipped broadcast and gone straight to cable.

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Adi
Adi
4/20/2017 6:10:24 AM
User Rank
Author
Re: Language?
elizabethtv - I think this might be a function of two things: the addressable market and the history of Africa. For people to subscribe to a pay-TV service, they have to have a certain level of discretionary income. So you are talking about people that are above a certain income threshold. Secondly, French and English are widely spoken in Africa, so services targetting those two languages can probably cover a sizable proportion of the addressable audience. 

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elizabethv
elizabethv
4/19/2017 12:47:55 PM
User Rank
Platinum
Language?
I actually am a little shocked that language isn't a bigger factor in creating a successful media TV service in Africa. According to the article age is a big factor, but Africa is a continent filled with a lot of different cultures and countries. They speak different languages. I would see language as being less a factor in Europe than in Africa, and yet it actually is a factor in Europe, at least to some extent. As far as the limited penetration that certainly speaks to the economic situation found in Africa, who has a lot more to overcome than just who has access to television. Though I think if they worked on bringing in jobs for people who might work in various telco industries, that would go a long way in solving the economic situation which would create a larger market for television services. 

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clrmoney
clrmoney
4/19/2017 10:49:05 AM
User Rank
Platinum
African Pay TV Service Econet
This is great for them and I wish them all the best. They say they have pay tv-sevice callled Econet with 20 million subscribers so they are a diverse country that has a lot to offer. 

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