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clrmoney
clrmoney
4/27/2017 2:54:30 PM
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Platinum
Viu rising fast
Viu said they have 6 million users/subscribers that use the service as of March 2010 so just imagine how they will be as time goes on.

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Ariella
Ariella
4/27/2017 5:46:10 PM
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Author
Re: Viu rising fast
@Adi I agree, it looks like Asia is getting a lot more choices, which is definitely to the advantage of the consumers there.

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JohnBarnes
JohnBarnes
4/28/2017 11:28:35 PM
User Rank
Platinum
Viu might be very shrewd in their choice
As noted, Netflix's move into original content was in drama, and Amazon's was automobiles; but at a guess, lifestyle and fashion has several big advantages over either, when you consider that this is aimed at millennials via mobile.  Mainly, if you're trying to reach an audience notorious for its fickle attention via a tiny screen they watch on the go, you want content that can be consumed in very small disconnected pieces, and that's lifestyle and fashion.  Additional benefit: htat's a field where content is already hard to tell from advertising, and that is a commercially valuable kind of confusion.

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Adi
Adi
4/30/2017 2:06:07 AM
User Rank
Author
Re: Viu might be very shrewd in their choice
John Barnes - Both very important points. Viu is a "freemium" service -- primarily ad-sponsored but with an overlaid pay tier. You can be sure the advertising, merchandising and potential direct e-commerce (buy from the show and bill to Viu) for this show have not gone unexplored.

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dcawrey
dcawrey
4/30/2017 11:47:31 AM
User Rank
Platinum
Re: Viu might be very shrewd in their choice
Netflix wants to dominate the world, but I think being a specialized regional player is going to slow the streaming giant's ability to execute. It's going to be really hard to be a global video content provider. I won't count Netflix out, but this goal is very ambitious. 

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dlr5288
dlr5288
4/30/2017 3:53:45 PM
User Rank
Platinum
Re: Viu rising fast
I know! It's actually crazy to think about. They are growing so fast and at this rate they're just going to become bigger and bigger!

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freehe
freehe
4/30/2017 7:56:04 PM
User Rank
Platinum
Competition
Competition is always good for consumers. I wish in some industries there was more competition on the U.S.

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freehe
freehe
4/30/2017 7:56:37 PM
User Rank
Platinum
Re: Viu rising fast
@clrmoney, I know, that statistic is amazing. I wish I had bought some stock. Ha!Ha!

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freehe
freehe
4/30/2017 7:57:31 PM
User Rank
Platinum
Message
This is a public service announcement (not really just kidding about that). We want more choices in the U.S. also.

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freehe
freehe
4/30/2017 7:58:37 PM
User Rank
Platinum
Re: Viu might be very shrewd in their choice
@JohnBarnes, Good point. They want small pieces in easily digestible bites. You always provide good insight. Thanks.

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