Comments
clrmoney
4/27/2017 2:54:30 PM
User Rank Platinum
Viu rising fast
Viu said they have 6 million users/subscribers that use the service as of March 2010 so just imagine how they will be as time goes on.
Ariella
4/27/2017 5:46:10 PM
User Rank Author
Re: Viu rising fast
@Adi I agree, it looks like Asia is getting a lot more choices, which is definitely to the advantage of the consumers there.
dlr5288
4/30/2017 3:53:45 PM
User Rank Platinum
Re: Viu rising fast
I know! It's actually crazy to think about. They are growing so fast and at this rate they're just going to become bigger and bigger!
freehe
4/30/2017 7:56:04 PM
User Rank Platinum
Competition
Competition is always good for consumers. I wish in some industries there was more competition on the U.S.
dlr5288
5/30/2017 1:41:10 PM
User Rank Platinum
Re: Competition
So do I! It would help, not only the companies stay on top of their game, but also lower prices for the consumers!
freehe
4/30/2017 7:56:37 PM
User Rank Platinum
Re: Viu rising fast
@clrmoney, I know, that statistic is amazing. I wish I had bought some stock. Ha!Ha!
JohnBarnes
4/28/2017 11:28:35 PM
User Rank Platinum
Viu might be very shrewd in their choice
As noted, Netflix's move into original content was in drama, and Amazon's was automobiles; but at a guess, lifestyle and fashion has several big advantages over either, when you consider that this is aimed at millennials via mobile. Mainly, if you're trying to reach an audience notorious for its fickle attention via a tiny screen they watch on the go, you want content that can be consumed in very small disconnected pieces, and that's lifestyle and fashion. Additional benefit: htat's a field where content is already hard to tell from advertising, and that is a commercially valuable kind of confusion.
Adi
4/30/2017 2:06:07 AM
User Rank Author
Re: Viu might be very shrewd in their choice
John Barnes - Both very important points. Viu is a "freemium" service -- primarily ad-sponsored but with an overlaid pay tier. You can be sure the advertising, merchandising and potential direct e-commerce (buy from the show and bill to Viu) for this show have not gone unexplored.
dcawrey
4/30/2017 11:47:31 AM
User Rank Platinum
Re: Viu might be very shrewd in their choice
Netflix wants to dominate the world, but I think being a specialized regional player is going to slow the streaming giant's ability to execute. It's going to be really hard to be a global video content provider. I won't count Netflix out, but this goal is very ambitious.
freehe
4/30/2017 7:59:50 PM
User Rank Platinum
Re: Viu might be very shrewd in their choice
@dcawrey, I agree. They may have taken on more than they can handle right now. I applaud them for their ambition though.
elizabethv
4/30/2017 9:47:11 PM
User Rank Platinum
Re: Viu might be very shrewd in their choice
@dcawrey - I think you're right. As much as Netflix wants to dominate, they'll struggle in areas outside of the West. I think American's like to think their culture is the only one. But it's certainly not the case. And Asian cultures have a lot of differences from our own. I think Netflix needs to accept they can't cater to everyone and allow other areas to create their own OTT services that speak more to their cultures.
freehe
4/30/2017 7:58:37 PM
User Rank Platinum
Re: Viu might be very shrewd in their choice
@JohnBarnes, Good point. They want small pieces in easily digestible bites. You always provide good insight. Thanks.
freehe
4/30/2017 7:57:31 PM
User Rank Platinum
Message
This is a public service announcement (not really just kidding about that). We want more choices in the U.S. also.
elizabethv
4/30/2017 9:44:28 PM
User Rank Platinum
I can see this being popular
If the content they offer is geared towards the Asian culture (and I'm sure it is) I'm sure their original content will be popular. It sounds like they have a very large library to offer, including original content. Almost like Netflix but geared specifically for the Asian culture. I'm not sure why this would fail, unless the price is just absurd or the management is poor.
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