Comments
vnewman
5/4/2017 4:09:19 PM
User Rank Platinum
Re: Mobile Content
@mhhf1ve - Especially when they are at work and being monitored by the company computers!
JohnBarnes
5/3/2017 10:02:48 PM
User Rank Platinum
Re: Mobile Content
Adi, mhhf1ve,
Snippets and highlights is very much how the younger generation watches movies, tv series, news. Even late night tv comedy monologues are available via "just the best jokes" compilations, though that's only 3-10 minutes at full length. So I'd be very surprised if that same generation was suddenly insisting on watching whole games!
mhhf1ve
5/3/2017 8:48:24 PM
User Rank Platinum
Re: Mobile Content
Sports in the US, I think, are more likely to drive big TV purchases. But other sports, like soccer, seem to have schedules that aren't really compatible with a regular work-sleep schedule since it is more global and time zones don't necessarily match up with the fans. World Cup soccer doesn't have the same "Sunday/Monday Night Football" viewing behavior. So if you're going to stay up at 3am to watch a game.. you might do it on a phone in bed, instead of on a couch in front of a huge TV?
Perhaps I'm wrong? Does anyone have evidence that Europeans buy big screen TVs in order to watch live sports?
dcawrey
5/3/2017 8:36:48 PM
User Rank Platinum
Re: Mobile Content
Sports are one of the biggest reasons for people to upgrade their TV technology. HD is what drove the flat screen craze.
Now its 4K. Then after that, maybe VR?
mhhf1ve
5/3/2017 4:20:47 PM
User Rank Platinum
Re: Mobile Content
> "I think Matt was speaking specifically in the context of live sports.."
Aha, yes, and I'm not really an avid sports fan, so I just check highlights to keep up with what's going on -- and mobile screens are good enough for that.
batye
5/3/2017 2:08:21 AM
User Rank Platinum
Re: Mobile Content
@clrmoney yes you are right as everywhere everyone uses they smart phones for almost everything... and everyone looking to provide better solution for mobile data and usage... it like everyone trying to create golden bullet..
Adi
5/3/2017 1:23:25 AM
User Rank Author
Re: Mobile Content
mhhf1ve - That's true, there's a lot of data now to suggest that younger viewers in particular pick their mobile device as their first screen. But I think Matt was speaking specifically in the context of live sports, where he feels the big screen is still the preferred mass market viewing screen.
We're also seeing some suggestions that younger viewers -- especially those who view on mobile -- view sports differently. They aren't as interested in live streaming the entire game, just getting highlights, updates, snippets. It's a bit early to decide that is the case in my opinion, but that's also something to keep in mind.
mhhf1ve
5/2/2017 2:37:08 PM
User Rank Platinum
Re: Mobile Content
I actually question whether people's *third* choice is watching on a mobile device.. that's my FIRST choice for watching content that doesn't fit with my schedule and has its own schedule to abide by.
clrmoney
5/2/2017 11:01:00 AM
User Rank Platinum
Mobile Content
Yes it would be high because many people use smartphone and watch videos with it but I think they can find a solution for mobile usage etc.
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