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DHagar
DHagar
5/23/2017 10:25:10 PM
User Rank
Platinum
Re: Broadcast TV still got it
@freehe, I am with you on this.  They will need to target the new markets but find new models for service delivery - with new revenue streams - if they want to successfully compete in those markets.

Just applying their old models will not work - there is no value.

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freehe
freehe
5/23/2017 9:35:01 PM
User Rank
Platinum
TV Ratings
"TV still reaches more people than any digital outlet, and broadcast does a better job of aggregating audiences than any other medium. It's also proven and reliable: people will see the ad, at high quality and interspersed with premium content rather than something objectionable -- all issues online media sites are still getting to grips with."

I am not surprised many viewers are still watching TV. There are so many options for watching TV - cable, smartphones, iPad, laptop, computer, tablet, internet, etc. which contributes to the viewership of TV as evidence by the statistic "There are still 96.5 million homes in the US that subscribe to pay-TV."

 

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freehe
freehe
5/23/2017 9:31:17 PM
User Rank
Platinum
Re: Broadcast TV still got it
@Dahagar, @clrmoney. TV broadcasters will have to move away from the traditional broadcasting model and move towards a new model if they want to remain competitive. They will need to do M&A's or collaborate with service providers to expand their service offerings.

 

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Ariella
Ariella
5/22/2017 2:17:45 PM
User Rank
Author
Re: Broadcast TV still got it
@Michell Absolutely, my generation grew up on TV a their primary medium, but the kids today are growing up with mobile devices as their primary screen.

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Michelle
Michelle
5/22/2017 2:10:39 PM
User Rank
Platinum
Re: Broadcast TV still got it
@Ariella I think we're all feeling a little dated...

I think you're right about the differences across the spectrum. Each group experienced a different levels of connected at different times. Those differences are bound to affect the way they see/interact with ads.

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Ariella
Ariella
5/18/2017 5:49:43 PM
User Rank
Author
Re: Broadcast TV still got it
@afwriter

According to a TechCrunch article from last year, the average age for a kid getting a cell phone now is just over 10.  

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afwriter
afwriter
5/18/2017 4:38:09 PM
User Rank
Platinum
Re: Broadcast TV still got it
I really believe that is the defining factor. I didn't get my first cell phone until I was 17 and it was the size of a shoebox. I didn't get my first smartphone until I was in my mid-20s, however kids even 10 years younger than me were getting smartphones as their first phones at 10,11,12, etc.

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Ariella
Ariella
5/18/2017 3:57:31 PM
User Rank
Author
Re: Broadcast TV still got it
@afwriter it makes me feel older just to write this, but I do know what you mean. What fascinating to me, though, is that I do even see some differences in the Millenials. The older ones didn't grow up with the tech in quite the same way as they were not given smartphones or other mobile devices when they were in elementary school -- which appears to be the norm for the current children's generation. 

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afwriter
afwriter
5/18/2017 3:50:05 PM
User Rank
Platinum
Re: Broadcast TV still got it
It is probably the same for every generation but I don't feel as though I have a lot in common with my 20-year-old millennial friends. I really think the smartphone and other similar technologies made a single generation very different from each other. 

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Ariella
Ariella
5/18/2017 3:41:47 PM
User Rank
Author
Re: Broadcast TV still got it
@afwriter perhaps the Millenial generation will itself be split. I know that some companies already break them down into older and younger categories. 

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