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JohnBarnes
JohnBarnes
6/29/2017 10:10:42 PM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
afwriter,

Well, I suspect you will get your wish. With all the various TV delivery technologies right now, the incentive is to steal customers from the competition by offering slightly better (typically meaning "You Don't Have to Buy the Geometry Channel, the 24 Hour Linoleum Laying Channel, or the Raising Roots and Tubers in Flower Pots Channel"), slightly more convenient, or slightly cheaper.  But there's always another level of better/more convenient/cheaper just over the horizon, for the competition to reach for. I think it's really just a matter of a (very) short time.

 

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JohnBarnes
JohnBarnes
6/29/2017 10:04:36 PM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
MPouraryan,

And to be sure, consolidation of control is one way to keep a cartel from breaking down. However, that really only works when there are significant barriers to entry -- and the technology of OTT is all about reducing the entry barrier to insignificance.

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elizabethv
elizabethv
6/28/2017 8:30:07 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
@dcawrey - I didn't even consider live events. I suppose that goes hand-in-hand with the fact that I don't watch a lot of sports. When we watched the Super Bowl this last year, it was just with our antenna. So for the big events I think you still don't need any kind of cable. But some people really like their sports, and aren't satisfied with just the ones you can see on local channels. Such is life I suppose. Cable can at least count on those customers - for now. 

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elizabethv
elizabethv
6/28/2017 8:28:19 AM
User Rank
Platinum
Re: OTT and Pay TV
@afwriter - for a lot of people I would imagine it is too little too late. I know DirecTv has tried to contact me multiple times to get me to sign back up. Every time they ask me why I left, and if they could do anything. The first few times I repeated the whole story, but by now I know nothing is going to change and the story is way too long for me to care anymore. So I just tell them not to worry about it. They leave it be and call me back 4-6 months later. I might at some point consider going back if there were enough incentives and the price was low enough, but I doubt it. And it probably would never be DirecTv. 

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afwriter
afwriter
6/28/2017 12:41:50 AM
User Rank
Platinum
Re: OTT and Pay TV
I have to agree, but I think that is why customer service is so bad. Up until a few years ago your choices were bad or worse so they didn't care. Now, they are facing some serious competition and it is forcing them to up their game, but I think it is too little too late. 

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dcawrey
dcawrey
6/27/2017 3:23:45 PM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
@elizabethv It really depends on what content you watch. For example, I would argue that live events are still woefully underrepresented with OTT. Cable still is dominating that space. And it still feels overall cable has more content - it is just horribly distributed. 

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elizabethv
elizabethv
6/27/2017 9:02:00 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
@dcawrey -I suppose technically there is less content, but the content that customers really want, can generally be found on OTT. (Except Early Edition, but don't get me started on that.) So the way I see it, OTT has more content. There is far more for me to watch with OTT than I ever found to watch when I still had cable. 

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elizabethv
elizabethv
6/27/2017 8:38:36 AM
User Rank
Platinum
Re: OTT and Pay TV
@afwriter - price is definitely a key factor in cord cutting, but for me it also boiled down to customer service. DirecTv refused to listen to me - I cut my losses and ran. Two years later I don't regret a thing. So while price might be a big issue, I have to wonder how frequently a bad experience is the straw that breaks the camel's back. 

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elizabethv
elizabethv
6/27/2017 8:35:46 AM
User Rank
Platinum
Wow
It sounds like they are really working to make as many customers happy as possible. Offering various types of services is sure to attract customers who might otherwise feel like they are stuck with limited options otherwise. I personally still worry about the quality of the product CenturyLink is offering. But that's my own personal experience. If they can offer a better quality product in some markets, they are going to be offering a great opportunity for those customers. 

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mpouraryan
mpouraryan
6/27/2017 2:52:09 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
..As I wind down this "walkabout" I could not help but note how he talked about a "Roku like" box--DirectTV Now has a promotion that gives you a free FireStick or ROKU--so the move is already happening--whether it turns into a true Tsunami remains to be seen!!

 

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