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clrmoney
clrmoney
6/26/2017 10:26:48 AM
User Rank
Platinum
OTT and Pay TV
Well Pay TV has ridiculous prices at times and sometimes they have good deals in the beginning but I think that OTT/Over the Top would be better in a way with what they have to offer etc.

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JohnBarnes
JohnBarnes
6/26/2017 2:31:16 PM
User Rank
Platinum
The path is unpredictable, but the endpoint is describable
Consumers just keep finding ways to move closer to their true goal, seamless delivery of a la carte content on demand. So the balance will be struck at whatever point some combination of regular subscription channels and OTT will get as close to that for the lowest possible price. Then the balance will be struck again and again, always moving toward best approximation of a la carte on demand or lowest price or both.  Eventually we'll get there. 

The institutional arrangment that allows carriers/content providers/telcos/whatever to provide a la carte on demand at a low but sustainable price, first, is the only one there will be after a while. This is a classic case where a known endpoint is going to be a corner solution: all one thing, all the way, for everybody.

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dcawrey
dcawrey
6/26/2017 5:04:22 PM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
This is all about listening to the customer. 

People clearly don't want to pay $100 for cable anymore. This has paved the way for streaming services to come in with less content but a better price. Paying attention to the analytics of the customer is paramount today. 

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Joe Stanganelli
Joe Stanganelli
6/26/2017 6:17:43 PM
User Rank
Author
Re: The path is unpredictable, but the endpoint is describable
@dcawrey: FWIW, I don't mind paying $100 or so for an advanced cable package...so long as it stays at that instead of skyrocketing up $30-40/month within the year or two.

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dcawrey
dcawrey
6/26/2017 7:45:05 PM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
@Joe Stanganelli Isn't that what those packages do regardless?

With OTT, people have choice. If a provider tries to jack up prices, people can leave. No contracts, no lock-in. It's great. 

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mpouraryan
mpouraryan
6/27/2017 12:30:02 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
I have been in the midst of checking out DirectTV NOw--the idea of being able to watch it from anywhere is pretty good--but when I, for instance, also can see either SkyNews or Al Jazeera "on Demand", YouTube Red--it will be interesting--and now I'm seeing Facebook wanting to get into the act w/a budget for scripted TV Shows...fun times!!! 

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JohnBarnes
JohnBarnes
6/27/2017 12:31:22 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
Basic game theory. Price cartels are hard to maintain because the incentive to cheat is strong, and the more players who join the cartel the harder to maintain it gets.

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afwriter
afwriter
6/27/2017 12:41:27 AM
User Rank
Platinum
Re: OTT and Pay TV
The price of traditional TV does continue to be an issue (the main driver?) of people cutting the cord. 

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afwriter
afwriter
6/27/2017 12:44:34 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
In my opinion, the endgame is something that only a few stations do right now. Allow us to download their app (free or paid) and watch their content in real-time or at a later date. The one that comes to mind is The CW.

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afwriter
afwriter
6/27/2017 12:44:35 AM
User Rank
Platinum
Re: The path is unpredictable, but the endpoint is describable
In my opinion, the endgame is something that only a few stations do right now. Allow us to download their app (free or paid) and watch their content in real-time or at a later date. The one that comes to mind is The CW.

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