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freehe
freehe
8/27/2017 9:50:36 PM
User Rank
Platinum
Cord Cutting
""Pay-TV providers do face a challenge as they face growing pressure from cord-cutters, with every quarter being described as "the worst cord-cutting quarter ever." But even as younger viewers are flocking to OTT services, traditional TV viewing continues to account for the majority of video viewing time and the substantial majority of households continue to subscribe to pay-TV, at least in the US."

Cord-cutting has been occurring for years but it doesn't seem as though any provider has developed an effective solution to reduce cord-cutting. It would make sense to develop a plan to reduce cord-cutting. Do surveys and get feedback from customers on why they are cutting the cord and develop a solution around that.

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freehe
freehe
8/27/2017 9:54:36 PM
User Rank
Platinum
Re: Pay-TV
@dchampagne70, @DHagar,  It is very simple. All customers want is good service at an affordable price Unfortunately most companies have a different definition of "affordable" than their customers.

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dlr5288
dlr5288
8/30/2017 1:57:24 PM
User Rank
Platinum
Re: Revenue
I agree. I believe it's a balance. Reaching out to a younger audience is important. However, keeping maybe an older audience interested is equally crucial.

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