Comments
freehe
12/24/2017 7:10:42 PM
User Rank Platinum
Needs
I don't know why it so hard for companies to find out what customers want. All they have to do is ask. Instead companies assume they know what customers want which never works.
freehe
12/24/2017 7:13:01 PM
User Rank Platinum
Benefits
Despite the many benefits of digital transformation many companies are reluctant to embark on it. Digital transformation includes so many technologies such as big data, smart home technology and more. Digital transformation will help improve the customer experience which will help to reduce churn.
freehe
12/24/2017 7:18:11 PM
User Rank Platinum
Obstacles
I am not surprised that obstacles remain in obtaining insight into what customer really want. This is something most companies have never been able to do. It is very easy to do - ask for feedback through social media, surveys, questionnaires, etc.
batye
12/24/2017 8:34:17 PM
User Rank Platinum
Re: Obstacles
@freehe yes, you are right, but this days no one want to spend time and money even on social media to do research and to find out... it just reality of the economy - no one want to spend money... - the way I see it :)
freehe
12/24/2017 10:00:19 PM
User Rank Platinum
Re: Obstacles
@batye, True. It is tragic because companies will either have to spend money upfront or on the backend. Spend money upfront to give customers what they want. This will reduce churn and maintain customer loyalty. Since companies don't do this they spend more money on the backend.
batye
12/25/2017 1:53:35 AM
User Rank Platinum
Re: Obstacles
@freehe yes, but in reality everyone thinking only about todays bottom line... and keep forgeting about day after...
dlr5288
12/26/2017 12:32:37 PM
User Rank Platinum
Re: Lots of Security for Digital World
And we really have to have a lot of trust with these companies when our security is involved. That’s why trust between business and consumers is so important.
dlr5288
12/26/2017 12:38:34 PM
User Rank Platinum
Re: Benefits
Good points. I think they either don’t have the resources to deal with it or they don’t want to change what they already have. Everything is probably going to go digital eventually.
batye
12/27/2017 3:49:51 AM
User Rank Platinum
Re: Lots of Security for Digital World
@dlr5288 I would say yes and no as after equifax breach consumers no longer trust it...
dlr5288
12/27/2017 12:25:38 PM
User Rank Platinum
Re: Lots of Security for Digital World
You’re definitely right about that. If businesses can’t get consumers to trust digital then that’s a huge problem with moving forward..
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