Comments
afwriter
9/19/2017 11:38:53 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
I think Twitter is actually shooting themselves in the foot with their live streaming since they seem to only be wading instead of diving in.
mpouraryan
9/19/2017 4:10:15 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Twitter is trying to be more of a "Network" as it features live streaming of sports/etc.--but it has a challenge before it.....
dcawrey
9/19/2017 4:06:51 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Speaking of Twitter, I'm surprised there isn't a closer relationship with the large content creators (like NBCU) and the social network.
Wouldn't it make sense? Maybe too much sense?
mpouraryan
9/19/2017 2:31:39 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
@JohnBarnes: We can thank Twitter for that (as I am a rather "activce" user" of it) although I try and be "substantive"--I am also old fashioned as I still believe that there is an appetite for deep, engaging and thoughtful analysis which has led me to be supportive of the work at the startup I have helped start and continue to support: The Daily Outsider--but maybe I am the exception to the rule as NBCU's experiment does indeed underscore.
JohnBarnes
9/19/2017 2:26:18 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Mike Pouraryan,
I think whether it's "fun" or "horrifying" depends on which part of the classic tradeoff of popularity versus information density you prefer. As the swarms of messages get larger and the messages get briefer, the messages that win the sweepstakes get simpler and more alike, and their ability to surprise us (and thus teach us anything new or guide us to any new-to-us pleasures) decreases in proportion. At one pole you have a tiny canon, a mob of pedants, and an uninformed public; at the other you have "a thousand channels and nothing on", the lowest common denominator, and an uninformed public.
It's probably not an accident that NBCU's experiment has worked out so well for reality TV.
JohnBarnes
9/19/2017 2:18:00 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
DCawrey,
Now, there's a comment that demands a yabbut!
Yeah, but, speaking as a content creator, part of what one creates is the interaction between form and content, and the pragmatics of that interaction. In fact that's one of the very few problems in communications that I don't see being automated in the next half-generation or so.
"O chestnut tree, great rooted blossomer,
Are you the leaf, the blossom or the bole?
O body swayed to music, O brightening glance,
How can we know the dancer from the dance?"
---- Yeats, "Among School Children."
mpouraryan
9/19/2017 12:02:04 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
@JohnBarnes: The evolving platforms and the fact a sense of grass roots democracy seems to prevail is fun to be witness to--isn't it? The question is how both Content Creators and in fact the providers will adapt--NBCU is part of the giant that is named Comcast.
dcawrey
9/18/2017 6:20:27 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
It's evolve or die - NBCU is going to have to cannibalize some other businesses in order to move forward. But content creators can't care about the format - only the content.
JohnBarnes
9/18/2017 2:31:05 PM
User Rank Platinum
Fail fast, fail early, fail often!
Classic evolutionary strategy -- if you get enough possibly viral clips out there, some of them will go viral, and you'll reach a very large audience with them. And though you might glean some information from which ones succeed, you don't have to; as long as the numbers of clips are large enough and the population of them is diverse enough (and the underlying process is cheap enough), you're going to succeed.
In the natural world it works for plants, bugs, bacteria, and fish -- all of whom are likely to still be around long after all us big-brained critters are gone.
dcawrey
9/18/2017 12:40:34 PM
User Rank Platinum
Re: Maximize NBCU
This is just another example of a huge content creator finding niche markets and executing upon them. Reality television is one example of this. NBCU could do this for comedy, sports, sci-fi etc.
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