Comments
clrmoney
9/18/2017 10:43:52 AM
User Rank Platinum
Maximize NBCU
I think the should take on whatever opportunities and advantages they have. A lot of prople watch NBCU it is popular network that shows a variety of things. They will have more to offer and some old things taking out and new things arise.
dcawrey
9/18/2017 12:40:34 PM
User Rank Platinum
Re: Maximize NBCU
This is just another example of a huge content creator finding niche markets and executing upon them. Reality television is one example of this. NBCU could do this for comedy, sports, sci-fi etc.
JohnBarnes
9/18/2017 2:31:05 PM
User Rank Platinum
Fail fast, fail early, fail often!
Classic evolutionary strategy -- if you get enough possibly viral clips out there, some of them will go viral, and you'll reach a very large audience with them. And though you might glean some information from which ones succeed, you don't have to; as long as the numbers of clips are large enough and the population of them is diverse enough (and the underlying process is cheap enough), you're going to succeed.
In the natural world it works for plants, bugs, bacteria, and fish -- all of whom are likely to still be around long after all us big-brained critters are gone.
dcawrey
9/18/2017 6:20:27 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
It's evolve or die - NBCU is going to have to cannibalize some other businesses in order to move forward. But content creators can't care about the format - only the content.
JohnBarnes
9/19/2017 2:18:00 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
DCawrey,
Now, there's a comment that demands a yabbut!
Yeah, but, speaking as a content creator, part of what one creates is the interaction between form and content, and the pragmatics of that interaction. In fact that's one of the very few problems in communications that I don't see being automated in the next half-generation or so.
"O chestnut tree, great rooted blossomer,
Are you the leaf, the blossom or the bole?
O body swayed to music, O brightening glance,
How can we know the dancer from the dance?"
---- Yeats, "Among School Children."
mpouraryan
9/19/2017 12:02:04 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
@JohnBarnes: The evolving platforms and the fact a sense of grass roots democracy seems to prevail is fun to be witness to--isn't it? The question is how both Content Creators and in fact the providers will adapt--NBCU is part of the giant that is named Comcast.
JohnBarnes
9/19/2017 2:26:18 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Mike Pouraryan,
I think whether it's "fun" or "horrifying" depends on which part of the classic tradeoff of popularity versus information density you prefer. As the swarms of messages get larger and the messages get briefer, the messages that win the sweepstakes get simpler and more alike, and their ability to surprise us (and thus teach us anything new or guide us to any new-to-us pleasures) decreases in proportion. At one pole you have a tiny canon, a mob of pedants, and an uninformed public; at the other you have "a thousand channels and nothing on", the lowest common denominator, and an uninformed public.
It's probably not an accident that NBCU's experiment has worked out so well for reality TV.
mpouraryan
9/19/2017 2:31:39 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
@JohnBarnes: We can thank Twitter for that (as I am a rather "activce" user" of it) although I try and be "substantive"--I am also old fashioned as I still believe that there is an appetite for deep, engaging and thoughtful analysis which has led me to be supportive of the work at the startup I have helped start and continue to support: The Daily Outsider--but maybe I am the exception to the rule as NBCU's experiment does indeed underscore.
dcawrey
9/19/2017 4:06:51 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Speaking of Twitter, I'm surprised there isn't a closer relationship with the large content creators (like NBCU) and the social network.
Wouldn't it make sense? Maybe too much sense?
mpouraryan
9/19/2017 4:10:15 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Twitter is trying to be more of a "Network" as it features live streaming of sports/etc.--but it has a challenge before it.....
afwriter
9/19/2017 11:38:53 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
I think Twitter is actually shooting themselves in the foot with their live streaming since they seem to only be wading instead of diving in.
mpouraryan
9/20/2017 12:35:30 AM
User Rank Platinum
Re: Fail fast, fail early, fail often!
They're trying to stay relevant--but they're fast becoming the Yahoo of Social Media and there lies the challenges for them.
dcawrey
9/20/2017 2:05:56 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
Well these old school content providers need to do something. Yeah, maybe Twitter isn't the answer. But I bet it could be acquired for a pretty good price right now. It's like a content provider without the proper advertising strategy.
mpouraryan
9/20/2017 2:51:04 PM
User Rank Platinum
Re: Fail fast, fail early, fail often!
..and let me take that one step further: Twitter & facebook have a reason to be becausee people choose to come--when they stop, ti is a problem--I look at it like the trendy nightclubs....Twitter will survive--and at the Daily Outsider we use it extenislvey for our on-going public policy & social justice advoacy issues...and yes it is kind of cheap!! :) :)
afwriter
9/21/2017 11:52:21 AM
User Rank Platinum
Re: Fail fast, fail early, fail often!
I think that Twitter is ripe for a takeover and if they streamed more content it would be huge for them. For instance, if they streamed all NFL games versus the select few that they have right to now I know that my 55-year-old dad would suddenly be interested in having a Twitter account.
srufolo1
9/22/2017 12:52:37 AM
User Rank Platinum
NBCU
The shorter clips help keep an audience with little time to spare, or a shorter attention span, engaged long enough to to reel them in. Makes perfect sense to me. I think Twitter itself was built upon that concept.
dcawrey
9/22/2017 12:45:29 PM
User Rank Platinum
Re: NBCU
I hate the short clips. I think they are for short attention spans. But maybe I'm not the target customer for this type of content. Providers need to cast a wide net. And that means content of all lengths I suppose.
JohnBarnes
9/25/2017 9:05:25 PM
User Rank Platinum
Re: NBCU
DCawrey,
I'm a long-format guy myself and know how you feel -- but in the long run, I think the long run is doomed.
afwriter
9/26/2017 10:47:15 PM
User Rank Platinum
Re: NBCU
Each to their own and I get where you are coming from. I am of the opinion that the video needs to be as long as needed to get the idea across.
srufolo1
9/30/2017 12:33:51 PM
User Rank Platinum
Re: NBCU
@afwriter But I kind of get, and agree with, the "kill" portion of this concept. The viewers are kind of deciding what goes and stays. If it's not something that they are showing interest for, why bother wasting time on it. It only takes a short clip for social media users to recognize whether they like something or not.
dlr5288
9/28/2017 2:27:09 PM
User Rank Platinum
Re: NBCU
Very true. Which is why I love twitter so much. Simple, short and to the point.
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