Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Oldest First | Newest First | Threaded View
Page 1 / 5   >   >>
clrmoney
clrmoney
11/20/2017 10:42:24 AM
User Rank
Platinum
Paramount launches 3D on your head
I know that Paramount company has been around for a long time but what are they areting to do like bracnh off from the traditional when everyone goes to the movies to watch something. I just think that maybe this will be another option for customers to choose from.  Some may be one board with it and and some want.

50%
50%
Ariella
Ariella
11/20/2017 7:20:31 PM
User Rank
Author
Re: Paramount launches 3D on your head
I suppose the success of such products will largely depend on how enjoyable the experience proves. If they manage to eliminate the uncomfortable effects some people encounter with such headsets while giving a really different viewing experience, people would go for it, even with a hefty price.

50%
50%
JohnBarnes
JohnBarnes
11/20/2017 9:14:08 PM
User Rank
Platinum
I'm there
I love movies. I hate TV and won't watch it. The reasons I hate it include being stuck on a couch with family and friends feeling free to move around and talk, preventing my getting immersed, and subtention of visual angle, a fancy way of saying that I want the screen edge to be just at the outer edge of my peripheral vision, with everything dark beyond.

Presumably in the virtual theatre I can turn off or down everything but the screen and the sound.  I don't really care about the "movie theatre experience," what I want is to be able to be lost in the picture and the sound (without having to crank it up to cover the noise of the guy behind me explaining the movie to his friend and getting it totally wrong dammit or the clatter of people making popcorn upstairs or the sudden conversation about what to have for dinner tomorrow while someone goes to the restroom.

Definitely, I'm there.

50%
50%
afwriter
afwriter
11/20/2017 11:29:13 PM
User Rank
Platinum
The Market Will Be Too Small
This is never going to work as a viable venture, there are way too many roadblocks in the way. You won't be able to license blockbusters, people who still see movies in the theater do so because they enjoy the movie-going experience, people will be spending two hours at a time with a heavy headset on, etc. I don't hate the idea and as @JohnBarnes pointed out there is a niche audience for it, but to use this as a VR selling point will never work. 

50%
50%
elizabethv
elizabethv
11/21/2017 7:36:37 AM
User Rank
Platinum
Slightly more optimistic about the possibility
I don't see the possibility as sunk in the water before it launches. People already are more than happy to find bootleg copies of movies. In general, the cost of a movie is relatively expensve. And you don't want to fork over that cash for EVERY movie that comes out. There are certainly some movies that you would be okay seeing, potentially paying something for, but not the same chunk of change it costs for the theater experience. If they can compete in the cost market, and get around the awkwardness of having a headset on your head, this holds some potential. In my mind anyway. 

50%
50%
elizabethv
elizabethv
11/21/2017 7:39:52 AM
User Rank
Platinum
Re: Paramount launches 3D on your head
Ariella - I agree with you on most counts. It holds potential, and they need to get over the headset issue. But I don't know that people would pay a hefty fee, unless maybe the experience is amazing. I suppose if they can pull off some kind of unforgetable experience, make it on par or better with a movie theater. Then I suppose people would pay the price. I see the headset as a big barrier though. They're going to have to address either making it comfortable, lighter, some sembelence of both - or smaller. Maybe take some kind of queue from the Anglerfish? 

50%
50%
Ariella
Ariella
11/21/2017 8:35:58 AM
User Rank
Author
Re: I'm there
@JohnBarnes You may enjoy Laurie Helgo's book Introvert Power. She describes how much she enjoys going to movies by herself, particularly in the middle of the day when she might be the only one sitting in the theater. 

50%
50%
Shaunn
Shaunn
11/22/2017 8:12:31 PM
User Rank
Platinum
The end of the beginning
Movie theaters have some pretty deep cultural roots. Popcorn, snacks, sound, and company play a big role in a good movie theater expirience. VR and AR have a long way to go in order to compete with that; TV may have killed radio, but its spirit still lives on in radio (and podcasts and satellite radio and Spotify).

50%
50%
elizabethv
elizabethv
11/23/2017 9:12:54 AM
User Rank
Platinum
Re: The end of the beginning
@Shaunn - I completely agree, going to the movies definitely has become an intrinsic part of our culture. We will be taking our middle son to his first movie in a few weeks, we picked the movie "Ferdinand" for his first movie a few months ago, and I've been excited ever since. We created the tradition of taking our kids to their first movie around their 3rd birthday, and it comes out a week before his 3rd birthday. But it also perfectly fits his personality, because he is such a bull in a China shop, but he has a heart of gold. It's aspects like this, and you mentioned, that make movies such an important part of our culture. VR has a very long way to go before it can compete on that level. But then, movies became a part of our culture, largely because of the Great Depression. There could be some kind of economical, or sociological aspect of our culture that might spur VR further. 

50%
50%
JohnBarnes
JohnBarnes
11/23/2017 1:47:49 PM
User Rank
Platinum
Re: I'm there
Ariella, I think that's not so much an introvert v extrovert thing as its just the technology driving another swing of the pendulum in the long (at least 600 years in the West) alternation of audience protocols. One view imagines that watching a performed narrative should be like reading, i.e a single artist creates a single totally controlled vision which a viewer receives without noise or interruption. The other view thinks it should be like a popular music concert or a sports event, where a crowd of coordinated performers work together through a shared creative process in front of a crowd that is responding(and interacting with each other) in realtime with the performance. The first group invented arm rests, directional lighting, screen writing formulas, auteur directors, and telling that idiot behind you to shut up. The second invented bleachers and cheap seats, standing ovations, improv, call and response worship, midnight premieres, ensembles, and the star system. They satisfy different artistic needs, usually in the same person at different times and in different circumstances. At various times in performance history the tech has made one or other pole easier to get to, and the culture tends to deliver the easier one. Watching movies at home on the couch is like people trying to read together in stadium.

50%
50%
Page 1 / 5   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2024 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with