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Mitch Wagner
Mitch Wagner
2/1/2016 10:27:35 AM
User Rank
Gold
Re: Contrasting experiences in US and Europe
Give Mayer credit: Yahoo would be in a lot worse shape without her than it is with her.

If she can make a tidy profit for investors by selling it off, entirely or in pieces, that will be considered a successful outcome for her CV. Eric Schmidt did something similar at Novell prior to getting hired at Google. 

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mpouraryan
mpouraryan
1/31/2016 2:37:32 AM
User Rank
Platinum
Re: Contrasting experiences in US and Europe
Agreed @Mitch--it is at the end about the quality of the content for sure and about how to monetize--but still the prospects of havin the 200 Mil visitors is enticing. :)) 

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mpouraryan
mpouraryan
1/31/2016 2:35:59 AM
User Rank
Platinum
Re: Contrasting experiences in US and Europe
I don't disagree with you--but the question is do they want to?   Is it their core competency? 

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Joe Stanganelli
Joe Stanganelli
1/30/2016 12:17:29 PM
User Rank
Author
Re: Contrasting experiences in US and Europe
Yahoo certainly does have the eyeballs.  I remember a study a few years ago indicating that Yahoo had the second-most ad impressions (after Facebook), and I wouldn't be surprised if that's still the case.

And there are certainly a lot of marketers out there who believe that impressions are everything.

These are what we call "bad marketers."

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Joe Stanganelli
Joe Stanganelli
1/30/2016 12:15:39 PM
User Rank
Author
Re: Contrasting experiences in US and Europe
@Mitch: That's certainly what a lot of people thought when that news was announced -- but it seems like something in that direction would have happened by now.

Then there's the Summly acquisition that we all thought would make Yahoo search smarter and more competitive.  LOL.

Does Mayer know what she's doing?  Does she have a plan?  Seems to me like her hire was her being Peter-Principled and then some.

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Mitch Wagner
Mitch Wagner
1/29/2016 10:22:00 AM
User Rank
Gold
Re: Contrasting experiences in US and Europe
mpouraryan - Yes, Yahoo Japan and Alibaba are the assets worth $$$. The rest of Yahoo has zero or negative value. 

As for traffic -- in the 90s, we saw companies selling eyeballs like that, but I don't know that's a valid business model today. Eyeballs roam too easily. 

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Mitch Wagner
Mitch Wagner
1/29/2016 10:20:36 AM
User Rank
Gold
Re: Contrasting experiences in US and Europe
I've seen speculation that the new Yahoo should be built with Tumblr as a foundation, with professional media companies using the Tumblr platform as a publishing platform, and Tumblr's large community for amplification. Keep Yahoo Business, Mail, Flickr, and whatever few other properties might be sucessful, sell or shut down the rest. 

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Joe Stanganelli
Joe Stanganelli
1/29/2016 9:17:42 AM
User Rank
Author
Re: Contrasting experiences in US and Europe
Ehhh... If Verizon really wants to build out its own content, it could do a LOT better than purchasing Yahoo.

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Joe Stanganelli
Joe Stanganelli
1/29/2016 9:16:50 AM
User Rank
Author
Re: Contrasting experiences in US and Europe
To be fair, much of Netflix's original programming (at least, in the beginning) was based upon  user-preference insights.  But it may have somehow along the way gone from taking pains to find out what customers want and providing it to simply telling customers what they want.

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Joe Stanganelli
Joe Stanganelli
1/29/2016 9:14:48 AM
User Rank
Author
Re: Contrasting experiences in US and Europe
@Mitch: Or, put in programming terms: True and False == False.  ;)

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