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DHagar
DHagar
2/15/2016 2:05:38 PM
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Platinum
Telcos: Not Ready for Video Opportunities
Mike, great poll results.  I believe this shows how truly transformative video and new technologies will be.

Telcos are still viewing new technology as "extended" market opportunities for their existing services/products.  I believe that is a mistake.  The smart companies, such as AT&T, are building platforms, realigning services/products, and as you point out preparing for new offerings in new vertical solutions.  Those are the companies that I believe are ready and will dominate the developing markets. 

Telcos need to think in entirely new context if they want to be prepared and take advantage of these opportunities.

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Ariella
Ariella
2/16/2016 9:14:32 AM
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Re: Telcos: Not Ready for Video Opportunities
Clearly, the results of this poll indicate the nos do have it, but at least most of them include a positve qualifier. Only 2% opted for the no and clueless. So that's encouraging for future progress.

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DHagar
DHagar
2/16/2016 12:58:28 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Ariella, well there you go - very true.  Awareness is the first step and knowing where they are brings about an awareness of the changes taking place and may create the sense of urgency and/or opportunity.  Maybe progress after all.

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Mike Robuck
Mike Robuck
2/17/2016 2:32:54 PM
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Re: Telcos: Not Ready for Video Opportunities
I think the 2% "clueless" votes were from disgruntled former employees. :) Great points DHagar. 

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ms.akkineni
ms.akkineni
2/24/2016 2:49:33 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
@Mike: That could be very much true. Though 2% appears to be the least but still prompted me to think "how could it be clueless".

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freehe
freehe
2/19/2016 12:19:15 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Telco continues to lag behind in technological advances. If they want to remain competitive they must seize on opportunities to increase revenue and longetivity in the industry. Everyone has watched a video at least once. That shows the power of video technology.

As of 4/24/14 1 billion people use Youtube. As of Spring 2015 only 9% of US small businesses use video. This is great opportunity to use video in the telco industry.

Here are some Youtube video statistics http://expandedramblings.com/index.php/youtube-statistics/

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DHagar
DHagar
2/19/2016 12:55:10 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
freehe, great statistics! 

I would fully agree, video is becoming a significant part of the digital experience.  I believe that the Telco's are limiting themselves if they do not transform into the larger digital experience - recognizing the use of video.  They have a great opportunity to provide a wide array of services, but they need to develop the vision and capabilities first.

Maybe they need to watch more YouTube videos?

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batye
batye
2/23/2016 8:13:29 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
@DHagar  this days everyone and everything is on YouTube, as all new smart tvs and tablet have preinstalled YouTube app :) by design... 

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dlr5288
dlr5288
2/24/2016 1:22:44 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
The "No they're clueless" slice made me laugh. Other than that Telco really needs to get with the program. Videos are becoming a bigger and bigger thing each day. They need to reform a little and just come up wih a game plan and quick!

I agree they are 100% limiting themselves and can really do something great with the incorporation of videos. Like I said, vdeos are becoming huge and technology and companies must conform to the new ideas and learn what the new trend is and it's videos.

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DHagar
DHagar
2/24/2016 2:20:14 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, yes a good game plan quick would be good!

I think they also need to think in innovative terms on the use of video.  A lot of growth opportunities in "visual" communications to move it to the next level.  Online education and MOOCs would offer another good market for telcos.  So they need to think about how the consumer is visually relating to technology, communications, etc., and develop applications in those areas.

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dlr5288
dlr5288
2/24/2016 8:22:08 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Yes that's the thing. Telcos has to be able to adapt quickly to new things. They have to be able to realize what the consumers are into, what will bring more customers in, what new technology is out there.

Even if they are uncomfortabe with things changing. I think it's very important, especially in the tech company, to be able to adapt quickly and be able to change in order to fufill the people's requests.

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DHagar
DHagar
2/25/2016 1:36:49 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, that is the "magic" button.  Telcos that can put that together will earn customer loyalty and that is golden.

So you are right on target, that requires a focus on adaptability to respond to the customer needs, rather than selling our ideas.  If you don't change that focus you will continue to sell what has been built and is offered, as opposed to refining and re-engineering what the consumer wants.

One would think that that lesson was learned with the challenges faced by the auto industry in the 80's and how long it took them to wake up to the need to adapt.  Hopefully telcos won't need to learn that lesson again.

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ms.akkineni
ms.akkineni
2/25/2016 1:59:54 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@DHagar:

I would like to add something around Auto industry's readiness to adapt.

I heard this on radio while driving back from work yesterday. It was an Auto report of the year kind of a thing. I was just able to catch up when the guy started talking about Ford and Chevrolet being identified as 'Not So Well Received and graded' cars by customers. Can you guess the reason why? Not because those cars have issues with engine, transmission or brakes. That has nothing do with the car by itself. Customers expressed their dissatisfaction towards 'Connectivity' features of those cars. Connectivity constarints / issues, ability to be 'SMART able' were apparently the key reasons quoted by consumers. That speaks a ton about how critical it is to be able to adapt on time.

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DHagar
DHagar
2/25/2016 2:32:03 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
ms.akkineni, very interesting - so we are repeating the mistakes of the 80's there too!

We seem to have a history in US auto industry of developing what we want to sell, rather than listening to what the customers want.  A great book on those lessons is"The Reckoning", by David Halberstam.

Thanks for sharing!  Let's hope telcos learn those lessons.

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ms.akkineni
ms.akkineni
2/25/2016 3:03:57 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Thanks @DHagar for providing reference to the book. I will be interested to read that. I will try to find.

You are absolutely right about the focus being 'What to sell' rather than 'What customer needs'.

If you recall AT&T Pam's interview, her first answer about AT&T and DirectTV merger is that both compan'es focus is 'Customer First' and as she explained that is winning bet for the whole merger idea to materiase into implementation. Customer Focus has to and must be the focus for any initiative. Afterall at this age and time, average consumer is very demanding and most importantly has a very good understanding and grasp of what he/she wants.  So that can never be ignored if you do not want regret as a takeaway. 

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DHagar
DHagar
2/25/2016 3:46:54 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
ms.akkineni, AT&T is a great example.  I expect they will emerge a leader in the new markets because of that!

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Ariella
Ariella
2/25/2016 7:43:06 PM
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Re: Telcos: Not Ready for Video Opportunities
@Dhagar I think I read that book way back when. What the auto industry has to be aware of today is not packing in all sort of tech just because we can but to keep the user experience in mind. Some tech is distracting and/or frustrating to use, so that's an example of having to consider what the customer really wants.

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DHagar
DHagar
2/25/2016 8:26:13 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Ariella, yes, that book was reviewing the decline of the auto industry in the 80's, as I stated - it is one of the most thorough reviews of how the Japanese auto industry became the leaders.

Regarding technology, I won't judge which is better.  Technology and "smart" automobiles are part of the basic auto structure right now (i.e., braking systems, alerts, GPS, etc.).  The choice of features to make the driving experience more enjoyable is something many like - particularly the smartphone generation - so I believe they want to continue their "connected" world while driving. 

The auto industry, like telcos, will win if they listen, respond, and adapt to the changing markets.

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Ariella
Ariella
2/25/2016 9:29:28 PM
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Author
Re: Telcos: Not Ready for Video Opportunities
@DHagar Different strokes for different folks applies here. But just this week, CNBC ran an article called Drivers fed up with less reliable vehicles:

"There's no doubt the problems people are finding with their vehicles have increased," said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. "You can tell the consumer is frustrated."

How frustrated? J.D. Power surveyed more than 33,000 owners of 2013 models, and their comments ranged from issues about spotty navigation systems to poor connectivity.

"I stopped using it completely because it was a big pain .... to scream at people while I was driving," one owner wrote in their survey response.

"I would speak commands, it responded with something else. I ended up giving up," another person told J.D. Power.

 



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DHagar
DHagar
2/25/2016 10:09:01 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Ariella, good info - thanks!  I think this goes to prove that the quality is still lacking -  A great lesson for telcos to really prepare and deliver quality services, not just add video, but truly develop the capabilities to add real value to the customers.

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Ariella
Ariella
2/26/2016 8:20:26 AM
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Author
Re: Telcos: Not Ready for Video Opportunities
@DHagar absolutely. It also underscores the need for testing that ascertains users would get the experience they want rather than frustration from the products.

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Writerfo10281
Writerfo10281
2/26/2016 12:11:57 PM
User Rank
Gold
Re: Telcos: Not Ready for Video Opportunities
Ariella, I agree. This just attests to the fact that more testing is necessary; without it, users are just destined for (more and more) frustration. 

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DHagar
DHagar
2/26/2016 1:34:46 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@Ariella, good point!  Testing ensures quality - the ultimate goal.

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ms.akkineni
ms.akkineni
2/27/2016 8:56:18 AM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
The auto industry, like telcos, will win if they listen, respond, and adapt to the changing markets.

@DHagar:


Good points. All three that you mentioned here are the key elemenents that would contribute for a win.

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DHagar
DHagar
2/29/2016 2:22:57 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
ms.akkineni, that's it.  It is not just the advancement of the technology, but the ability to understand the new capabilities and how those can translate into better services for the customer.  That requires adaptability, as we have said, and the willingness to develop the systems that will add value for the customer.

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dlr5288
dlr5288
2/27/2016 1:39:24 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Agreed. I hope that they can get with the program. It's not easy to change around things, especially if they have grown accustomed to it, but it has to be done.

Telco has to get on top of it and understand that they will lose customers and perhaps loyalty. I think it's just like everything, if you're not used to something it can be difficult trying to incorporate it into the norm. In the end though I think it will be very rewarding.

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DHagar
DHagar
2/29/2016 2:34:52 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, good points.  And if the telcos don't step into that space someone else will.  That's the truth about competition today, it won't wait.  If you can't provide the goods and services, someone else will be more than happy to provide it and win.  Competition is about choice and the consumer today has more power to choose.

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dlr5288
dlr5288
2/29/2016 5:20:34 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Very good point and I agree.

Competition is good for the consumers because it really drives businesses to be the best and put up the best offers. I think with Telco, they have to be prepared to switch over, or like you stated, someone else will. The consumers will eventually leave due to the lack of videos that they could easily get somewhere else.

Many telcos are not prepared for the change to video, but I think they need to think more about the consumers wants and needs as we move to digital over past tradition.

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DHagar
DHagar
2/29/2016 5:28:32 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, very true.  They could also consider partnering with other providers that have complementary capabilities - again another new thought.  But the idea today of owning everything is not always feasible - becoming partners as part of a larger capability can open up the opportunities.

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dlr5288
dlr5288
2/29/2016 8:24:19 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Yes, I didnt even think of that.

That would be a great idea to partner up with a party who is more familiar with video. It's possible for Telco to team up and be able to learn about video and what the new upcoming trends with video can go.

It will probably be difficult to make a partnership work with a party who is so comfortable with video nd Telco isn't as much or at all. I thin in the long run, however, it would be in Telcos best interest.

 

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DHagar
DHagar
2/29/2016 8:29:10 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, it gives them another option to get in the game.  But collaboration is not easy either, so again the key requirement is the willingness to find new channels and ways to deliver service value.

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dlr5288
dlr5288
2/29/2016 8:44:49 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Yeah, you're right.

When it comes down to it, it doesnt matter if Telco partners up with another business in order to bring in video. They do have to get with the "program" a bit when it comes to video and that's the bottom line. Whether they partner up or not.

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batye
batye
3/1/2016 3:32:42 AM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@DHagar  I could not agree more... as this days we do have too much Corporate/Departmental politics in play... how I see it...

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DHagar
DHagar
3/1/2016 1:09:33 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
@bayte, to your point, I agree that if company time and energy is consumed with politics and internal issues it will detract from the ability to develop the capabilities and deliver better service to the customers.  Effective companies will outperform by delivering that value and gaining customers and market share.

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batye
batye
3/2/2016 12:30:32 AM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@DHagar - thank you, the sad reality is too much politics...  how I see it :) 

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ms.akkineni
ms.akkineni
2/24/2016 2:54:55 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@freehe:

Interesting Stats.

I agree that there is a huge opportunity for Telco industry with in Video technology.

Video has become an integral part of daily life. I see that even schools are adapting video materials for lessons. I see very often my son watching video for his bilogy / history lesson.

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mhhf1ve
mhhf1ve
2/23/2016 9:39:19 PM
User Rank
Platinum
Beyond TV...
I think Telcos need to think beyond TV services. Sure, they've got a good thing going with DVR rental fees and bundles of channels now.... but that's not going to last for long. 

I'm thinking Telcos are going to need to get into the market of providing consumer software as a service? I could see Telcos selling a kind of thin client OS for apps? It seems like it's about time for thin clients to come back into fashion.

Google might have already beaten them to it (Again) with Chrome OS. But there are companies like Neverware that could fork Chrome OS and offer a telco-based solution to the residential market. And Google seems like it's going to dump Chrome OS for Android (or merge Chrome OS and Android), so....

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DHagar
DHagar
2/24/2016 2:24:25 PM
User Rank
Platinum
Re: Beyond TV...
mhhf1ve, now you are talking!  I believe the opportunity for customer software as a service is great - it's a brilliant idea - particulary with the evolution of IoT, increased consumer devices, etc.  A larger consumer market is clearly developing.

 

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dlr5288
dlr5288
2/27/2016 1:10:58 PM
User Rank
Platinum
Video
For Telco it needs to be prepared and reay for what's to come, and that's video. Every where today video is strongly represented. Even Youtube is becoming more and more popular each day. Social Medias such as Facebook and Twitter have had to incorporate videos. Even they had to give their users something to watch. I think if Telco wants to keep its success then they need to be prepared and ready for video.

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