Comments
afwriter
4/18/2016 11:01:18 PM User Rank Platinum
Amazon Has a Long Way to Go
I have both Prime and Netflix, and I rarely use Prime for two reasons; first of all, they just don't have as much content that I like. Second, and more important, their user interface is a pain in the butt to navigate which instantly turns me off from trying to find something to watch. If they really want this service to succeed by itself they are going to need to do a massive overhaul and add some more content. That being said, I beleive that their original programming rivals Netflix's on many levels.
Netflix earnings
I've just glanced at the Netflix first quarter earnings, but here's a story. I think there will be one on Light Reading tonight.
Ariella
4/18/2016 3:20:40 PM User Rank Author
Re: Netflix and Amazon have some advantages...
<Netflix and Amazon have been collecting viewer preferences for a long time now. Netflix has been gathering just movie/show-watching habits for years, but Amazon has a data trove of all the books and purchasing history of its users. > Not to mention the video purchases and dowloads from Amazon and Amazon Prime service. So yes, @mhhf1ve it definitely has a lot to work with in anticipating customer tastes.
jbtombes
4/18/2016 3:18:29 PM User Rank Platinum
new OTT user profile
Could a new market segment be emerging? The OTT video consumer who watches a few months of one service, then goes to another and does the same. Maybe call them binge churners? The cost of switching is zero, in any case.
mhhf1ve
4/18/2016 3:01:35 PM User Rank Platinum
Netflix and Amazon have some advantages...
Netflix and Amazon have been collecting viewer preferences for a long time now. Netflix has been gathering just movie/show-watching habits for years, but Amazon has a data trove of all the books and purchasing history of its users. So both of these companies can try to anticipate what original content will be profitable... whereas Apple and Google have a bit less data on their users. Apple only knows what its users have bought from iTunes before. Google might have search history data, but that's not as reliable as purchase data. Google does have Youtube viewing data, too, so Google has a bit more info on what people like to binge watch online.
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