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elizabethv
elizabethv
4/19/2016 9:10:37 AM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@vnewman - there are actually a few ways to access Amazon video from the main page. And if you're already paying for Amazon prime, you might as well look into accessing the video content. They have a large variety and a lot of really good movies/TV shows you won't pay anything more to enjoy whenever suits your needs. Plus, one aspect that I really enjoy is the ability to actually download what you want to watch, so that you can watch it another time without streaming/using data. This is really helpful when you don't have access to reliable WiFi. (Read - my kids watch kids TV shows while we're shopping to make my life easier.)

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afwriter
afwriter
4/19/2016 9:44:35 AM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
It's more like: I like certain authors and Netflix uses the Dewey Decimal System while Amazon is just a giant pile of books on the ground.

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Mike Robuck
Mike Robuck
4/19/2016 10:51:34 AM
User Rank
Author
Re: Amazon Has a Long Way to Go
I agree about the Amazon interface being clunky, although it has gotten a bit better since we first started using it. We used to use a Kindle to search, select, etc., which made it a bit easier. So far HBO Go seems to be smoother and faster. 

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Michelle
Michelle
4/19/2016 3:14:57 PM
User Rank
Platinum
Early holiday
I think the new subscription model will help Amazon gain even more holiday shoppers. The flexibility to choose your subscription level and adjust as needed will likely be a welcome option.

All the new a la carte subscriptions are a growing biz these days. I wonder if the distrubuted model really will be better than cable in the end...

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DHagar
DHagar
4/19/2016 7:24:01 PM
User Rank
Platinum
Re: Early holiday
@Michelle, I agree with you that this offers the customer some really nice choices.  I believe customers want to be able to select their subscription level.  They also want, as you point out, the a la carte customized mix.  I do believe it will be preferable to cable in the end - both from content as well as in pricing.

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Ariella
Ariella
4/19/2016 7:28:23 PM
User Rank
Author
Re: Amazon Has a Long Way to Go
@afwriter that bad, huh? Maybe there's method to the madness, rather like the research library in NYC that catalogued books according to the way they were shelved, which often was set by size more than by subject. 

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Ariella
Ariella
4/19/2016 7:30:37 PM
User Rank
Author
Re: Market ratchet
@JohnBarnes I'm sure you're right, as that is the way standards escalate as something advances from being viewed as an "extra" to being viewed as integral to the service.

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Michelle
Michelle
4/20/2016 10:34:15 AM
User Rank
Platinum
Re: Early holiday
@DHagar I know several people who would like the option to use Prime a few months out of the year - mostly for holiday shopping. I assume people are Prime subscribers all the time and quickly learn I'm wrong.

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vnewman
vnewman
4/20/2016 12:48:13 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
Hi elizabethv - I see what you're saying, but feel it gets lost in the clutter of what they display on the home page.  Right now I see links, i.e. ads for Amazon Fashion, Amazon Fresh, Amazon Prime Fresh and here is one I've never seen before: Amazon Unlimited Photo Storage!  

Sometimes I feel like Amazon ought to embrace the Costco method of selling: Costco purposely limits the selections they offer knowing people get overwhelmed by having too many choices - it essentially shuts their brain down and they walk out with nothing.  

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DHagar
DHagar
4/20/2016 1:39:46 PM
User Rank
Platinum
Re: Early holiday
@Michelle, yes, they have options for Prime services as well as membership.  I believe that these choices are what is keeping them in the lead.  And it really makes sense to give the customer those choices with the financial incentives to be subscribers.  They are really good at this and they continue to win over customers and hold incredible customer loyalty because of it.

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