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batye
batye
8/1/2016 12:47:31 AM
User Rank
Platinum
Re: Big Data in Service Provider Domain
@freehe I gonna say, this days Co. must know it customers and figure it out they needs... no other way around...

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dlr5288
dlr5288
7/31/2016 9:11:14 PM
User Rank
Platinum
Re: Big Data in Service Provider Domain
Agreed!

I hate that the smaller details get lost sometimes because of the rush to get a product out to the consumers. Sometimes it's the little things that make the biggest difference.

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freehe
freehe
7/31/2016 11:24:47 AM
User Rank
Platinum
Big Data in Service Provider Domain
Excellent article. The article provided a lot of good points. I agree, when technology gets too big a lot of small details are lost. "Unfortunately, what was lost in the rush to provide new services and keep up with the competition is ....session-level detail. ..we lost the visibility to what users were doing at a micro level. Perhaps worst of all, users had options if services were not meeting expectations."

I don't believe that millennials consumers are that different from other consumers. I believe they are more vocal about what they want and less loyal. If they don't like a service they will quickly switch to another one.  

Knowing when a customer is about to churn may be great for a business but doesn't help the consumer. Consumers get much better service, benefits and perks when they are frustrated and disappointed with service and call customer service to cancel versus when they are slightly frustrated or start comparing prices from other providers.

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DHagar
DHagar
7/11/2016 2:16:14 PM
User Rank
Platinum
Re: Big data
@JohnBarnes, great research and I believe those numbers are accurate.

This reminds me of all the scientific studies and techniques for "strategic" decision making - they have come to the conclusion the results equal the outcomes for using the "paper/scissors/rock" tool!  So much for scientific progress!

Actually, I do believe that big data is not a silver bullet for marketing.  I believe the greatest contribution of big data is in increasing the understanding of management in better decision making within the organization - which can keep them "aware" of the changing dynamics and incresed variables. 

If not, they can rely on "paper/scissors/rock".

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JohnBarnes
JohnBarnes
7/10/2016 2:01:09 AM
User Rank
Platinum
Re: Big data
DHagar, unfortunately, one result that is emerging consistently from many studies of direct advertising via big data is that the improvement in the effectiveness of tailored customer-specific advertising over one-size-fits-all blast advertising is much, much lower than had been hoped. It's not the reshaping of the message but the simple targeting -- sending only to high-probability customers -- that makes the difference, and even there it doesn't make a terribly big difference. Well-applied big data seems to be able to do things like raise response rates from 2.0% to 2.05%, much more often than it can get you from 2.0 to 3.5 (which would be fabulous).  So, alas, big data may once again do itself out of a job, just as Mike described it doing before.  Sometimes a bite of the fruit of the Tree of Knowledge reveals that the fruit of the Tree of Ignorance is almost as good and way easier to pick.

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DHagar
DHagar
7/8/2016 6:52:40 PM
User Rank
Platinum
Re: Big data
@mhhf1ve - those are good examples.  I think you have identified a potential key advocate with the automakers.  And actually the insurers may share the concern in that I understand already hackers are now stealing cars that are using the digital locks and passwords - they are hacking into the systems.

If done right, as you point out, it will keep privacy and the need-to-know segmented appropriately - otherwise it will be beyond creepy, it will be chaos!

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mhhf1ve
mhhf1ve
7/8/2016 6:44:14 PM
User Rank
Platinum
Re: Big data
I'm hoping there are plenty of other companies that will try to implement Differential Privacy data collection methods, too. All the automakers should! Especially if they're going to keep track of every driver's whereabouts all the time. I'm not sure how they can apply privacy protections to their data gathering, but if they don't -- then driving a car will be a bit creepier than it has been. I suppose auto insurance companies should be looking into this privacy protection as well -- but I suppose they might not care about it because they have a strong incentive to know exactly which of their customers are driving poorly or dangerously.

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DHagar
DHagar
7/8/2016 4:15:01 PM
User Rank
Platinum
Re: Big data
@mhhf1ve, great questions.  It may be companies focused on the new markets and Cyber Security (ie Intel) or the new combinations of companies preparing for the IoT (ie IBM/Cisco).  If not these, there may be an international company (ie Huawei) who is transforming the market with new platforms.

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mhhf1ve
mhhf1ve
7/8/2016 3:36:40 PM
User Rank
Platinum
Re: Big data
I'm a little concerned that Apple will be pulled into compromising its privacy efforts by opening up features like Siri to third parties in order to compete with Google and Amazon. Are there any other hardware makers who care enough about end user privacy to develop Differential Privacy software? Will Microsoft try to put it in its Surface products? Will networking equipment makers have any ways to insert privacy tools into their systems?

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DHagar
DHagar
7/8/2016 2:52:51 PM
User Rank
Platinum
Re: Big data
@mhhf1ve, true.  But I would put my money on the "customer-focused" companies like Apple, and others (ie Mozilla) that are searching for new value-added ways to serve their customers.  Let's hope they "drive" more implementation and user-friendly technology.

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