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JohnBarnes
JohnBarnes
7/23/2016 9:22:47 PM
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Platinum
Saving the best for last
All through the article I kept thinking, "Wow, it's really early to make as many commitments as deeply as CenturyLink seems to be making them; they're really betting on getting a lot of things right early." Then came that last paragraph about the agile approach, which is what's going to save them when, as is inevitable, the universe doesn't stick to the plan.

Mind you, all the choices and ideas Barrett outlines are absolutely reasonable. But some proportion of absolutely reasonable choices always turn out to be wrong, and one bad bet can wreck a whole strategy. The ability to back out and do something different quickly is exactly what they have to have.

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faryl
faryl
7/24/2016 9:28:02 PM
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Platinum
Re: Saving the best for last
And by incorporating that flexibility/agility into their strategy, they can retain/gain customers by the ability to have a product available *now*, vs. one they are "in process of developing" while they feel out where the market/technology goes.

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JohnBarnes
JohnBarnes
7/24/2016 11:13:47 PM
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Platinum
Re: Saving the best for last
faryl,

Yes, exactly! And if this works they will become another textbook case of getting inside the competition's response cycle and thereby winning big. (If it doesn't work, well, it will still go down in business history as a big, brave try).

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faryl
faryl
7/25/2016 6:13:49 PM
User Rank
Platinum
Re: Saving the best for last
Either that or the other companies will watch to see what mistakes are made & what works, and just leverage all of that when they decide to enter the market :)

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JohnBarnes
JohnBarnes
7/26/2016 10:56:49 PM
User Rank
Platinum
Re: Saving the best for last
faryl,

Yes, that's the Japanese competitive strategy known as "snow-chasing" (because when you're chasing someone through snow, you just run in their tracks and go faster than they go trying to break trail through soft snow; and the person behind you goes faster still, and so on). Ultimately, though, it turns out to be a bad analogy. If you just copy the leader, the time it takes you to really understand what they do and follow in their tracks does not train your people either to innovate or to understand what you're doing -- so while you are catching up, that runner in front invents snowshoes, and then skis.  "Hang back and copy" works if you're already far behind, but if it's a close race, the things they learn by innovating keep widening the gap that you're trying to close by copying.

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faryl
faryl
7/27/2016 12:36:00 AM
User Rank
Platinum
Re: Saving the best for last
I'd never heard of snow-chasing before - thanks for that! (I always learn something from your comments!) It sounds more like something out of Game of Thrones than a business model!

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freehe
freehe
7/31/2016 3:02:17 PM
User Rank
Platinum
Re: Saving the best for last
JohnBarnes, you always give us a wealth of information. Thanks!

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freehe
freehe
7/31/2016 3:04:22 PM
User Rank
Platinum
SD-WAN Another Brick CenturyLink
I think their goals are ambition and they may need to scale back and focus on one phase at a time. Working on multiple phases never works.

 

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dlr5288
dlr5288
7/31/2016 5:40:28 PM
User Rank
Platinum
Re: Saving the best for last
Good point!

Yeah I thnk businesses will do the waiting game and watch to see what happens. Will things work out? What things didn't? And then take it into their own hands from there.

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ms.akkineni
ms.akkineni
7/31/2016 6:52:43 PM
User Rank
Platinum
Re: Saving the best for last
Just to add to what you already mentioned: Agile approach has become the most commonly practiced enterprise wide these days. Because things are changing every minute. Hence there is no room to run long cycle of sequential steps only to find out your end product is long outdated. There comes the agility, which gives a chance of reality check and then get into the cycle with any additions to get into the cycle from that point on. 

That agility nature gives an opportunity to bridge any gaps from the fluid nature of things and then keep moving with next steps down the lane.

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