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clrmoney
clrmoney
7/30/2016 11:03:25 AM
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Platinum
Social Video Challenge
I thought the video area was already with computersnad smartphones so maybe they are trying to take it to a more advanced  level so we'll see.

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faryl
faryl
7/30/2016 8:18:36 PM
User Rank
Platinum
Re: Social Video Challenge
I think this is referring to trends around the nature of the type of content social media users are sharing & consuming. If more users are gravitating more towards video as ways to communicate, share, and recieve information, it's in Facebook's best interest to - at minimum - have the technology that's robust enough to handle it from a data perspective. But since Facebook's goal seems to be becoming/remaining users' "one stop shop" for creating/sharing/consuming content, it makes sense for them to want to be the ones providing the technology to create/share/consume rather than risk users gravitating towards an outside app.

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Faisal Khan
Faisal Khan
7/31/2016 1:13:23 AM
User Rank
Steel
Live streaming vs social media video
@Aditya

Interesting article. thanks



Can you give an idea that in terms of load on operatos networks, what is the percentage of live streaming video versus  social media video.

 

 

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ms.akkineni
ms.akkineni
7/31/2016 12:39:33 PM
User Rank
Platinum
Upstream
Upstream capacity is more of an immediate problem, as there's usually more bandwidth built-in for downstream traffic in a network than there is for upstream.

Absolutely, and i am sure Facebook and other companies that are racing into social video are thinking about this problem.

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ms.akkineni
ms.akkineni
7/31/2016 12:41:54 PM
User Rank
Platinum
Re: Social Video Challenge
@faryl:

You stated it right. Facebook is envisoning the platform to be a social one stop shop. 

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dlr5288
dlr5288
7/31/2016 6:24:25 PM
User Rank
Platinum
Re: Social Video Challenge
Yeah I agree!

I think networks are just trying to stay on top of what the people want and what they're using right now. If they fall behind and don't have what people are looking for they might move on to another social network that does provide video.

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ms.akkineni
ms.akkineni
7/31/2016 6:29:10 PM
User Rank
Platinum
Re: Social Video Challenge
The younger bunch is too quick in finding something new when they want. For them they want the thing now and that is it. It's magical to see how they get to what they want in general.

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dlr5288
dlr5288
7/31/2016 8:59:11 PM
User Rank
Platinum
Re: Social Video Challenge
Exactly they move from thing to thing just because it's new or easier for them to use in one way or another. I'm guilty of this myself.

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elizabethv
elizabethv
7/31/2016 10:05:05 PM
User Rank
Platinum
Re: Social Video Challenge
@faryl - I think you're right. And if Facebook wants to continue to be the social media platform people use with the regularity they do today - they have to. Otherwise Facebook will go the way of MySpace. Ah, MySpace. It's bound to happen at some point, but as long as Facebook works to stay on top, and even ahead of consumer demands, they could still have a good run in them. Unless we all go screaming for the hills over being depressed about the political viewpoints opposite ours bombarding our pages......

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Adi
Adi
8/1/2016 6:56:34 AM
User Rank
Author
Re: Live streaming vs social media video
@Faisal - I don't have specific analysis, though happy to develop a model etc. on a custom consulting basis. Let me know if there is interest. 

Also depends on definitions. For me live streaming is a subset of social video, which also includes traditional UGC videos and casual video communications. Right now, my guess is that live streaming is quite a small percentage of total network traffic. There may be an occasional spike, but I think this application is just ramping up. It's the future that I see as more of a concern. 

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