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dlr5288
dlr5288
8/30/2016 8:36:15 PM
User Rank
Platinum
Re: Cord-Cutting Highest Ever
I completely agree with you. It's getting a little out of hand. The prices for services are sky rocketing while customer service is struggling. There needs to be some kind of balance between the two.

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freehe
freehe
8/27/2016 6:59:08 PM
User Rank
Platinum
Cord-Cutting Highest Ever
Customers are tired of high prices and poor quality. They want options and they don't want to pay a lot for them. It is time for big companies to really focus on customer service and get input from customers about products and services they want.

Smaller companies must also determine their market niche and stick to it. Find innovative ways to retain customers and get customers. They have to stop trying to worry about providing the same services as the big companies because they just don't have the time, money or resources.

Slow and steady wins the game.

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elizabethv
elizabethv
8/26/2016 8:08:01 AM
User Rank
Platinum
Re: Unfortunate
@JohnBarnes - What you say makes a lot of sense. And I definitely prefer more content. It just wasn't what I was hoping for, or expecting in the long run. But I guess if it gives more artists more opportunities, it isn't a bad thing at all. Thanks for the perspective.

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Adi
Adi
8/19/2016 10:24:21 AM
User Rank
Author
Re: Unfortunate
@elizabethtv - I would have to agree with John Barnes. I think for smaller, less capital intensive lines of business, having a number of small competitors can be generally positive for the market. But sometimes having a handful of large, well-funded players could lead to more effective competition, and better customer experiences. 

But agree its a tricky balance. The benefits of duopolies/oligopolies over a monopoly are not always significant. So it's important the market actually is competitive, which is harder to ensure with just a few players. 

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clrmoney
clrmoney
8/17/2016 10:56:24 AM
User Rank
Platinum
cord cutting pace
Keep up the pace with over 500,00 subcribers and continue in your growth etc.

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JohnBarnes
JohnBarnes
8/17/2016 7:34:29 AM
User Rank
Platinum
Re: Unfortunate
ElizabethV,

That's really only true as long as you regard "littleness" as a virtue in the little guys.A really big content-hungry distribution system has a much longer tail and allows more creators of a wider variety of stuff to reach more audiences. (That's why the internet is so often accused of having fragmented society; the pundits who used to have a captive audience for replicating conventional thoughts see that audience going over the wall (or climbing through the rubble of the knocked-down wall) to all sorts of things they really wanted.

In publishing, there was a lot of diversity in the heyday of corner news stands, wire racks, and independent bookstores, but it was induced by one large distributor with near monopoly power. When that collapsed into a lot of "little guys," diversity of content declined drastically until the rise of the giant bookstore chains, which again brought it back because they had the space to pursue smaller, more scattered audiences, and went far beyond its old levels with Amazon, the place for which the "long tail" was coined.

So long as the big companies only care that they sell, and not what, we'll get more of what we want from giant faceless bureaucracies than from scrappy little contenders.

 

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elizabethv
elizabethv
8/17/2016 6:36:47 AM
User Rank
Platinum
Unfortunate
I think the last bit of analysis is the most depressing. If you're not a "big competitor" you just can't compete anymore. Which almost seems to be the opposite effect that perhaps the cord cutters wanted. I suppose I don't speak for every cord cutter, but at least part of my reasoning for leaving the "big guys" was a struggle to continue to line the pockets of corporate America. Though, on the other hand it makes sense why where the rights to media content exist, money is going to do all the talking, and the little guys just don't have enough. If someone was going to stick around and pay for TV, they would definitley want options, and the little guys just can't compete. And that's the sad part in all this. IMO

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Adi
Adi
8/17/2016 4:22:43 AM
User Rank
Author
Re: Tug of war
@afwriter I think you are spot on there. There' doesn't seem to be a clear winner at the moment, with cable operators in particular hanging on to their subs fairly well. It will be interesting to see the Q3 numbers, because in the pay-TV you can never judge Q2 until you've seen how many come back in Q3.

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afwriter
afwriter
8/16/2016 11:08:07 PM
User Rank
Platinum
Tug of war
The tug of war between OTT and Cable rages on and will continue to rage until a balance is found between the benefits of cord cutting and traditional cable. 

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mpouraryan
mpouraryan
8/16/2016 8:16:16 PM
User Rank
Platinum
The Psunami is Here!! :)
This is a Tsunami, Hurricane and Cyclone all into one!!     This is yet to "work itself out".   There seems to be no concerted response.

 

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