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dlr5288
dlr5288
9/30/2016 1:26:28 PM
User Rank
Platinum
Re: Slim TV Targets Millennial Devices
Fully agree.

I think it's awesome for companies to want to expand to new consumers and have them engaged. However, it's important not to lose the consumers that have already been loyal to the company.

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freehe
freehe
9/25/2016 2:31:12 PM
User Rank
Platinum
Slim TV Targets Millennial Devices
It is great that companies are willing to expand their services to reach new audiences however, they should not forget about their existing customer base. In addition, existing customers want the same services as millennials. I have been wanting skinny TV options for a few years but the option was not able. Luckily it is now.

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elizabethv
elizabethv
9/11/2016 8:20:34 AM
User Rank
Platinum
Re: Slim TV and Millenials
@dcawrey - Especially when 500 channels were largely fluffed up by over a 100 channels of nothing but infomercials. When I did have cable, I was paying to have cable, not flip through 100+ channels of nothing but sharp knives  and a teddy bear that turns into a pillow. That's one of the biggest reasons I was happy to leave. I was so sick of all the channels that were completely useless to me.  

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elizabethv
elizabethv
9/11/2016 8:12:46 AM
User Rank
Platinum
Slim TV from a Millenial
I probably wouldn't be all that interested in a "Slim TV" package, though I might listen to their schpeal. We have an antenna that gives us access to a fair number of television channels - and it's completely free. The only other TV I might be interested in are Disney and Nick, maybe NatGeo and the Game Show Network (for sheer boredom moments) but I really am existing quite well without cable, why should I add on a cable package? Unless maybe the cable package also included my subscriptions to Netflix and Hulu at an overall discounted price. Then I'd maybe consider it. 

 

I still don't really count Amazon, because I order so much from them and get free shipping, the ability to stream TV is just icing on my Amazon cake. Have you seen "The Man in High Castle?" Good show. 

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dcawrey
dcawrey
9/7/2016 8:52:13 AM
User Rank
Platinum
Re: Slim TV and Millenials
My spending on OTT is certainly up, although this is simply by choice. With Sling costing $19.99 and Amazon Prime coming in at $89 per year, I think I'm doing okay. I will also be spending $50 a month to watch NFL Sunday Ticket, which is a relatively new streaming service aimed at people who live out of marktet from their favorite team. 

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Ariella
Ariella
9/6/2016 4:13:52 PM
User Rank
Author
Re: It's not about the money?
On TV for Millenials, I just saw that the WSJ reported an infusion of money for Cheddar:http://www.wsj.com/articles/cheddar-the-cnbc-for-millennials-raises-10m-1473172203. It may get put into some bundles if cable companies decide to pick it up

Cheddar, the self-described "CNBC for millennials" founded by former BuzzFeed executive Jon Steinberg, has raised $10 million in Series B funding to launch a full eight-hour day of live programming.

An online subscription video service, Cheddar produces a daily business broadcast from the trading floor of the New York Stock Exchange and a daily lifestyle show.

"I want to take all these formats that have worked for an older generation and youthen them up in terms of the content and the style and the talent," explained Mr. Steinberg, the founder and chief executive of Cheddar, who also anchors broadcasts. "I would put our live show Cheddar Life up against the Today Show."

Cheddar launched this spring with free videos broadcast on YouTube and Facebook. In May the company put its full shows out under a subscription of $6.99 per month, using the video streaming service Vimeo. It still offers some video free on Facebook Live.

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Ariella
Ariella
9/6/2016 12:54:28 PM
User Rank
Author
Re: It's not about the money?
@Adi exactly! Media likes to sell advertising dollars on the basis of an audience that can afford to buy cars, luxury goods, the latest gadgets, high fashion, etc. 

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batye
batye
9/6/2016 12:39:44 PM
User Rank
Platinum
Re: It's not about the money?
@Ariella it a good point and does make sense... but in real life we always have a curve.... how it seems sometimes....

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Adi
Adi
9/6/2016 12:35:55 PM
User Rank
Author
Re: It's not about the money?
@Ariella - that's a good point, thanks. TV's dual revenue model means all eyeballs are not created equal.

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Ariella
Ariella
9/6/2016 12:25:23 PM
User Rank
Author
Re: It's not about the money?
<The idea that slim TV packages would help bring in households with lower discretionary incomes didn't really find many takers in this poll. > @Adi I'm not sure it's attractive for broadcasters to aim for households with less to spend b/c if they want to pitch their programs to advertisers, they want to be able to say that the viewers do have the money for the products.

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