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dlr5288
dlr5288
9/30/2016 3:57:57 PM
User Rank
Platinum
Re: technology changing everything
I think this is such a good and smart idea! Being able to allow the consumers to try something for free, which we love, and hoping they get hooked on it.

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elizabethv
elizabethv
9/9/2016 7:05:02 AM
User Rank
Platinum
Re: technology changing everything
I think this is a pretty ingenius idea. Offer a portion of your product for free. Then, if it's good enough, people will likely subscribe with time. The better the product, the more loyal a customer is to be. I would happily sign up for a service that started free with 37 channels of various programming. It would be especially exciting if you were able to access content that was airing in other countries. 

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dcawrey
dcawrey
9/7/2016 9:38:51 AM
User Rank
Platinum
Re: technology changing everything
There is so much opportunity to segment OTT, this is why Sky is doing this.

I think the days of generic content offerings is over. People want to pay only for the things they watch. And this model is helpful to both customers and providers in giving people exactly what they want and not having to offer anything else. 

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Adi
Adi
9/7/2016 5:34:55 AM
User Rank
Author
Re: Interested
@afwriter - Yes, I think that's the goal, to attract people like you. It's also pertinent I think that the UK -like many European countries - has a robust digital over-the-air broadcast product. So you can get a free set of channels (approx. 30 I believe) with an antenna and a low cost STB that you purchase. And you can also add DVR functionality and even some premium channels for an extra cost. So there's a decent line-up of the big broadcast stations, and some additional multicasts...and then you can supplement with Sky's OTT movie service. That's kind of how it has worked - Now TV is aimed at non-Sky sunscribers, it's impact has been additive.

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afwriter
afwriter
9/6/2016 2:02:16 PM
User Rank
Platinum
Re: Interested
@Adi that is interesting, I wonder how that affects their content curation. I know that being bigger on movies than I am on television, if I had the choice I would pay for a movie only version of Netflix to save myself a few bucks.

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clrmoney
clrmoney
9/6/2016 1:03:41 PM
User Rank
Platinum
Sky Eyeing
Sky can take the OTT because if it is a small business to invest 4.5 million and would actually be great for both sides more revunue for Sky and subscribers and OTT so it may turn out well in the end.

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batye
batye
9/6/2016 12:38:07 PM
User Rank
Platinum
Re: Interested
@Adi I see ... but in Canada each service brining prices up - how it seems... on my end as consumer:(...

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Adi
Adi
9/6/2016 12:31:46 PM
User Rank
Author
Re: Interested
@batye - yes, certainly with some services. But I think OTT subscribers are quite price sensitive, with Netflix subscriber growth being hit in the last quarter due to higher prices. So it's a tricky balance. Sky obviously feel they have the content to justify the price today, but longer term I don't know...

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batye
batye
9/6/2016 10:14:18 AM
User Rank
Platinum
Re: Interested
@Adi how I see it, I thinks as service matures - prices increases everywhere globally ...

Did you see the same trend???

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Adi
Adi
9/6/2016 7:46:15 AM
User Rank
Author
Re: Interested
The Now TV service in the UK is pretty decent - selection of HBO and Sky TV shows among others, and more new movie releases than any other UK OTT provider. But it's expensive - GBP 17 for the two services (Sky seperates the movies from the TV shows so you have to subscribe to both). 

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