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dlr5288
dlr5288
9/30/2016 3:36:36 PM
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Platinum
Re: Video provider
I love Netflix. I don't get to watch it as much as I would like to anymore, but I think it's a great company. As long as they stay ahead of the game I think they'll be around for a bit.

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Ariella
Ariella
9/15/2016 12:33:15 PM
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Author
Re: GAFA vs. SP
@Adi I do know that FB sells ads to media outlets. There's even a company whose whole business is getting news stories from the likes of the New York Times to people via FB in the hope of attracting subscribers. They don't really hit it right with the news stories I'm shown either. So I'd say, FB should try to poach some people from Amazon to get better algorithms for tailored content and ads.

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Adi
Adi
9/15/2016 7:04:50 AM
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Author
Re: GAFA vs. SP
@Ariella - I think that premise assumes the entire experience will evolve over time. This shift is not going to be sudden. Sir Martin Sorrell, head of advertising company WPP, said at IBC that ad impact measurement on FB needed a lot of improvement, was not transparent. So I think they have some work to do. But it's also to do with the kind of advertisers they attract - I'm not sure they are getting today the kind of advertisers that would have goods to sell to you necessarily. So you may be getting the "other stuff," which is what happens with targeted platforms without the right advertisers to target your profile with. 

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clrmoney
clrmoney
9/14/2016 12:43:48 PM
User Rank
Platinum
Video provider
Thera are a lot of video providers like Netflix and Amazon etcand their very competetive in todays markets so I'm not sure  who will be the top in ranking but I'm sure it will be big company or major corporation.

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Ariella
Ariella
9/14/2016 9:35:14 AM
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Author
Re: GAFA vs. SP
@Adi in my experience, though, Facebook is very bad at guessing what I'm about. The ads it is currently forcing into my feed have almost no relevance to me. I realize that the Peanuts products it shows are likely triggered by my getting updates of the comics. But I have yet to order anything shown and likely never will. The food-related stuff it shows me is completely off. So whatever algorithms it is using, they're not all that accurate. Amazon does a better job at finding relationships and recommendations based on my browsing history. That doesn't mean I buy all the stuff offered, but I do sometimes check out the books it recommends.

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Adi
Adi
9/14/2016 9:27:07 AM
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Author
Re: GAFA vs. SP
@Ariella - given the volume and variety of content that is being created, consumers will need an aggregator, and help navigating the content - that's the thesis, anyway. Many speakers at IBC argued that this was the role Facebook and Google would be well suited to, using social reccomendations and search. It's not that far away - Twitter just beat several TV networks to get NFL rights for Thursday nights and Facebook has said that in future the site would be mostly video. The old seperation between pay-TV, live streaming/UGC and video comms. may not stay meaningful in the future, and if so, then the social networks are well suited to the aggregator role played by operators today. 

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Ariella
Ariella
9/14/2016 8:59:58 AM
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Author
Re: GAFA vs. SP
@Adi I can see Amazon posing a threat, though I don't really picture Google in that way. Do they mean it not just in the role of search engine and data collector but in its role as owner of YouTube?  Also what role do they anticipate for Facebook in the programming space? I know it has tried to manipulate brands into designing videos for the platform, but I don't think people really turn to it for the sake of viewing. 

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Adi
Adi
9/14/2016 8:53:30 AM
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Author
GAFA vs. SP
Several speakers on this panel, the man who kicked off the show, Dominique Delport, Chairman of Vivendi,  and several others, saw the battle for the TV aggregators role as being fought between the large telcos and MSOs on one hand and the social networks and web scale players on the other. It was interesting to hear several speakers almost dismiss Netflix as a disruptive force in the long run. Many saw it as a channel, which would sooner or later be aggregated into a larger line-up.

Instead the threat was from Google, Facebook and Amazon. (Even the mighty Apple --the first A in GAFA -- was summarily dismissed from this debate.)

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