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DHagar
DHagar
9/23/2016 4:23:09 PM
User Rank
Platinum
Re: AT&T Part II More Talks
@mpouraryan, that is true and those are good points.

My view is that cost-cutting is a priority until there is something better that you want, and then you go get it - creating a new market (ie iPhones, Samsung, 4K).  Then we spend because we want it.

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DHagar
DHagar
9/23/2016 4:20:31 PM
User Rank
Platinum
Re: Sports
@Mike, I think it is the primary driver in entertainment today - both in ratings as well as in services/purchases.  That makes great sense for 4K.

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mpouraryan
mpouraryan
9/22/2016 10:15:54 PM
User Rank
Platinum
Re: AT&T Part II More Talks
Although I am pleased to see such evolution, I still am trying to align this evolution with the continued cord cutting blood letting that seems to be the order of the day?

Thoughts folks?

 

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Adi
Adi
9/21/2016 11:09:38 AM
User Rank
Author
Re: Sports
Brian Burns, who launched ESPN HD, always claimed it helped accelerate HDTV sales in the mid-2000s, when they really took off. Not the most objective source exactly, but I remember seeing Wimbledon for the first time in HD, and you could see each blade of grass. Maybe he had a point. 

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Mike Robuck
Mike Robuck
9/21/2016 10:51:13 AM
User Rank
Author
Sports
I heard the 4K Masters coverage of Amen Corner was stunning. As he said, sports can be the big driver for 4K in the early days. 

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Adi
Adi
9/21/2016 5:01:33 AM
User Rank
Author
Re: AT&T Part II More Talks
The create vs. license debate is always a tricky one. If you are a small company with limited resources then it's simple: you must focus on one thing and get really good at it. But for someone this size, there's always the option of really kicking off the UHD space by adding high-quality content in UHD, and pulling away from the competition. AT&T seem to be moving quite carefully in that direction. They've put together a UHD channel, but it's mostly second run stuff aggregated into one channel. But they are also cherry picking events and building a sports-based value proposition for AT&T/DirecTV. That could work out pretty well. Fits with DirecTV's positioning, and sports show off higher resolution well.

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DHagar
DHagar
9/20/2016 8:27:29 PM
User Rank
Platinum
Re: AT&T Part II More Talks
@afwriter, whether that is luck or skill I am not sure - but I agree that they are perfectly positioned to be a winner!  They are making all the right moves.  They won't need to be in content production if they succeed.

This is great to see!

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afwriter
afwriter
9/20/2016 3:01:18 PM
User Rank
Platinum
Re: AT&T Part II More Talks
I think AT&T has put themselves in a perfect position to be an industry influencer with 4K.  They most likely won't be getting into content production, but they will definitely have a hand in distribution and hardware to a certain extent. 

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clrmoney
clrmoney
9/20/2016 10:36:19 AM
User Rank
Platinum
AT&T Part II More Talks
They were discussing video encoding, bandwith, and HDR what I think related to flat screen new stle TVs so lets see what availabe things and ideas they have to come.

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