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batye
batye
11/2/2016 2:31:44 PM
User Rank
Platinum
Re: Advertising for OTT
@dlr5288 I would say it relevant to the size of the Co. and strategy at play....

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batye
batye
11/2/2016 2:27:57 PM
User Rank
Platinum
Re: Advertising for OTT
@dcawrey interesting observation, I did see this at work at some startups :) 

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Ariella
Ariella
11/1/2016 9:28:53 AM
User Rank
Author
Re: Advertising for OTT
@dcawrey true, when you're just starting out, it's hard to businesses to pay for ads. If you can build an audience, you can build a better case for their buying in.

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dcawrey
dcawrey
10/31/2016 8:21:56 PM
User Rank
Platinum
Re: Advertising for OTT
Ads should not be that big of a deal. Most service start without, and then attract the attention they need to get that revenue later on. 

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dlr5288
dlr5288
10/31/2016 7:33:03 PM
User Rank
Platinum
Re: Advertising for OTT
Very true! Advertising does play a big role in businesses and gives them a certain revenue.

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ms.akkineni
ms.akkineni
10/31/2016 12:36:51 PM
User Rank
Platinum
Re: Advertising for OTT
@freehe:

Absultely....

At times that may turn out to be the total key factor depending on local market conditions. Advertising surely does play BIG role in specific circumstances in addition to revenue generatiion.

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ms.akkineni
ms.akkineni
10/31/2016 12:33:21 PM
User Rank
Platinum
Re: Hello, advertising....?
@Joe:

Very true and good point about commercial free pay TV.

This could be one of the possible reasons for shift of stats that were presented in another article this morning 'Pay-TV On-Demand Is In Demand'. This explains completely.

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elizabethv
elizabethv
10/31/2016 7:12:37 AM
User Rank
Platinum
Re: OTT in Europe
@afwriter - I really like the idea of OTT attached to Pay-TV services in Eastern Europe. I don't think you're alone as an American in forgetting that life circumstances are different in other places in the world. We become consummed in the fact that we can travel a few hundred miles without worrying about communicating with someone that doesn't speak your language. Or whose culture is completely different than your own. It's a completely different situation than our own, and we all need that reminder sometimes, that people live differently than we do.

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elizabethv
elizabethv
10/31/2016 7:08:43 AM
User Rank
Platinum
Re: OTT in Eastern Europe
@freehe - I have to wonder if there isn't a way to create a more universal OTT service in Eastern Europe that would still be able to cater to smaller, more diverse populations that speak different languages. I'm not saying I personally have the answer, I just have to wonder if there isn't one out there. 

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JohnBarnes
JohnBarnes
10/30/2016 11:21:11 PM
User Rank
Platinum
Re: OTT in Europe
afwriter,

That's a really smart observation and one I hope somebody besides us is listening to. The same basic techniques that go into freestanding OTT here could go into pay TV service there, allowing for packages that much better fit people's real needs. I would almost bet we will see that within a couple of years.

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