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elizabethv
elizabethv
2/21/2017 5:55:28 AM
User Rank
Platinum
Re: New announcement: Mobile content for snapchat
@Joe - You make a good point about the length of a good cartoon. But I'm not sure if it would work quite as well for live-action shows. People are a little more understanding about the quality of the content of cartoon, versus live-action shows. Though I do think shorter cartoons are a a little more appropriate for kids. Though my kids do love Wild Kratts, which is typically about 30 minuutes long. 

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elizabethv
elizabethv
2/21/2017 5:23:55 AM
User Rank
Platinum
Re: New announcement: Mobile content for snapchat
@Adi - Shark Week on Snap Chat! That might make me start up a Snap Chat! Shark Week is one of the biggest regrets I have since cutting the cord. It was one of the highlights of my year when I still had cable. Maybe it will be successful enough to let it seep over to Facebook. The last thing I need in my life is a new social network.

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elizabethv
elizabethv
2/21/2017 5:16:57 AM
User Rank
Platinum
Re: Discovery downsizing is okay
@mpouraryan - I would think it would be sustainable. Their content has always been pretty sustainable. And at only $4 a month, most people can afford to have at least one subscription, if not multiple. Really, the payoff for them seems obvious and almost should have been from the beginning. I think other companies that have a similar content variation can likely take the same idea. Even Disney could think about doing something along those lines, specifically a Disney Jr. channel, etc. My biggest warning thought is eventually OTT services will nickel and dime consummers to the point where it might start driving them back to cable. 

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srufolo1
srufolo1
2/20/2017 3:34:15 PM
User Rank
Platinum
Re: Discovery downsizing is okay
@dcawrey I think viewers have always been fascinated by true crime stuff and this is a smart move by Discovery.

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mpouraryan
mpouraryan
2/19/2017 2:38:02 PM
User Rank
Platinum
Re: Discovery downsizing is okay
It is indeed a key to their enduring view--I would also classify Disney as such as well--despite their recent struggles at ESPN we've deliberated here in TT.

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dcawrey
dcawrey
2/19/2017 2:12:18 PM
User Rank
Platinum
Re: Discovery downsizing is okay
@mpouraryan I think what's great about their content is the fact that it is really recession-proof. It doesn't matter what the political or economic environment is like.

People are going to watch Discovery no matter what. 

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mpouraryan
mpouraryan
2/18/2017 5:42:17 PM
User Rank
Platinum
Re: Discovery downsizing is okay
What you underscore, in my view, does reflect how Discovery has endured in the rough and tumble environment it has had to deal with.    Having choice is at the heart it--remaining optimistic it does not dissipate.

 

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dcawrey
dcawrey
2/18/2017 4:26:03 PM
User Rank
Platinum
Re: Discovery downsizing is okay
@Adi 60 minutes is giving access to new episodes and its entire content library for $.99 a month. I think it's a great deal. 

What other documentary-style content creators are doing something similar? I'd like to know because I like that kind of content. 

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Joe Stanganelli
Joe Stanganelli
2/18/2017 1:56:12 PM
User Rank
Author
Re: Discovery downsizing is okay
@mpouraryan: In 2013, there was a South Park episode (that I will decline to name here, except to say it's the 2nd episode of the 17th season) that did an excellent job analyzing and explaining, IMHO, just why those "Investigation Discovery" shows are so popular. 

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Joe Stanganelli
Joe Stanganelli
2/18/2017 1:53:43 PM
User Rank
Author
Re: New announcement: Mobile content for snapchat
@Adi:

> rework/re-edit existing content or create something based on existing series for new platforms, especially where mobile usage overlaps social networking.

This actually goes back to a classic Hollywood adage: "Don't come up with a new idea.  Come up with a good idea."

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