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srufolo1
srufolo1
4/18/2017 7:52:28 PM
User Rank
Platinum
Re: NBC's Black is Ready to Play
@afwriter  Guess I could have gone to the clubhouse in my development to watch the Super Bowl, but I didn't think of that.

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Adi
Adi
4/11/2017 5:47:07 AM
User Rank
Author
Re: NBC's Black is Ready to Play
afwriter - last year sports ratings were down, and there was concern that millennials were less interested in sports than prior generations. But March Madness blew away all previous records, so looks like sports remain the one reliable aggregator of audiences. And people will pay for that. 

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afwriter
afwriter
4/10/2017 11:05:01 PM
User Rank
Platinum
Re: NBC's Black is Ready to Play
There is so much money to be made by these broadcasts I don't know if it will ever change. We can hope that someday the events that unite all of us will be more readily available.

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srufolo1
srufolo1
4/10/2017 8:49:51 AM
User Rank
Platinum
Re: NBC's Black is Ready to Play
@Adi That's what I suspected although I had hoped things would change with sports. I missed the Super Bowl this year because I didn't have cable, and you can't stream exclusive sports events live. Maybe someday this will change.

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Adi
Adi
4/10/2017 5:17:17 AM
User Rank
Author
Re: NBC's Black is Ready to Play
srufolo - That's certainly more likely, although exclusive sports events licensing will still remain, so it will still be restricted to only pay subscribers, or pay-TV subscribers who have to authenticate themselves. 

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srufolo1
srufolo1
4/9/2017 3:39:29 PM
User Rank
Platinum
NBC's Black is Ready to Play
Hopefully Playmaker Media in its partnership with Turner Sports' iStreamPlanet will make sporting events more accessible via whatever technology device to more people. Most sporting events, if you don't have cable or whatever, and do not have access to the network that shows a particular event such as the Super Bowl, the viewer is not able to watch them.

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srufolo1
srufolo1
4/9/2017 3:39:29 PM
User Rank
Platinum
NBC's Black is Ready to Play
Hopefully Playmaker Media in its partnership with Turner Sports' iStreamPlanet will make sporting events more accessible via whatever technology device to more people. Most sporting events, if you don't have cable or whatever, and do not have access to the network that shows a particular event such as the Super Bowl, the viewer is not able to watch them.

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Adi
Adi
4/6/2017 5:04:50 AM
User Rank
Author
Re: Black is ready
dcawrey - it's interesting. Eric was very careful when I asked him if he felt OTT would replace broadcast. But to me, it does seem that we are already seeing a fragmentation of audiences to some extent. Tough to say how many will switch, and also dependent on technology and business cases, but I think most people today would rather be employed in the digital/OTT stack than the traditional broadcast. 

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dcawrey
dcawrey
4/5/2017 10:44:48 PM
User Rank
Platinum
Re: Black is ready
One thing I think NBC Sports has been smart about is Sunday Night Football. 

Although it is a major broadcast entity, NBC also streams it online. This hybrid approach it has been conducting for years is pretty smart. NBC knows its core audience will someday be completely OTT. 

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clrmoney
clrmoney
4/5/2017 11:45:43 AM
User Rank
Platinum
Black is ready
They say that Black as been resposible in a lot of sports related vendors like the NFL, NBA, Nascar etc. With technolgy and them being connect online just makes it more better

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