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elizabethv
elizabethv
4/27/2017 10:06:40 PM
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Platinum
Re: Viacom 18 Agnostic
Interesting, I had thought a large percentage of the country was made up of older people who might not be interested in change, but I just looked it up and the older demographic actually only makes up about 5% of the population. They actually have a very large young adult demographic.

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Adi
Adi
4/19/2017 1:07:18 PM
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Author
Re: Viacom 18 Agnostic
elizabethtv - Great question. I think culture more than economics. The economic situation is probably an issue only to the extent that it influences culture -- as in within a  community/lifestyle. But I think device cost is a temporary factor, that's not going to be the primary constraint to adoption of new services and may even be a driver, as in the case of OTT. 

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elizabethv
elizabethv
4/19/2017 12:57:21 PM
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Platinum
Re: Viacom 18 Agnostic
@Adi - Do you believe the fact that a large group of people will continue to desire access to media on their television due to their culture or their economic situations? Or a mixture of both? 

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Adi
Adi
4/19/2017 6:29:17 AM
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Author
Re: Viacom 18 Agnostic
clrmoney - I think that's true of the US and Europe as well -- the TV will continue to be a factor. But it's even more true in India, where a more traditional viewer base will continue to primarily use the TV for as long as they live. 

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Adi
Adi
4/19/2017 6:27:27 AM
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Author
Re: Interesting stuff
afwriter - I think India is on the edge of an OTT cliff, where broadband penetration (fixed or mobile) can very quickly change the landscape for video consumption. Demand for content is high -- people watch a lot of TV. And there is plenty of content -- India produces significantly more movies than anywhere per year, including Hollywood. In fact, it's not even close.

But Tv connections are still expensive, electricity is uncertain, devices are very expensive etc. Much of that is changing as a growing middle class ramps up discretionary spending. There are also limitations on distribution, financing and strict moral censorship on TV shows. Made-for-OTT shows could competely transform viewrship.

The downside is that Hollywood content typically fares pretty badly. There's a small base that is interested, but the larger market really doesn't care.

 

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afwriter
afwriter
4/18/2017 11:00:12 PM
User Rank
Platinum
Interesting stuff
These numbers are enlightening, I didn't know this about India. It seems that there is a huge untapped market here for both OTT as well as hardware.

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batye
batye
4/18/2017 3:26:22 PM
User Rank
Platinum
Re: Viacom 18 Agnostic
@dcawrey yes, you are right but I still recall few years ago it was a big hype with the phone what could be plug in and you could work on the big screen... but it did not pick up...

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dcawrey
dcawrey
4/18/2017 3:15:01 PM
User Rank
Platinum
Re: Viacom 18 Agnostic
I'm sure many people want to be able to view content on phones, but they also have monitors at home they use like a TV screen. This is the benefit of OTT - people get to choose how they consumer content. 

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clrmoney
clrmoney
4/18/2017 11:06:28 AM
User Rank
Platinum
Viacom 18 Agnostic
Viacom 18 said they should have options to choose from what the consumer wants like the screen or pipe agnostic. Yes they should a something to choose from to make it better for us in a way.

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